Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of Six Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques — from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: -Getting started — how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. -How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. -How to perform on radio, TV, or the Web like a pro. -Publicity writing tips that ensure you’ll be easily found online through search engines. -Strategies for building an audience of fervent fans online or within a geographical or special-interest community. -A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read Six Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.

Much has changed since the first edition of this book appeared in 1994. The Internet, which then consisted primarily of e-mail, was still the province of techies, college professors, and adventurous businesspeople. Although I had an e-mail account from a teaching position I had recently quit, I was not yet online in any serious or concerted fashion. At the last minute, Deb Brody, my editor at Plume/Penguin, asked me to include something about online publicity and gave me the name of one of her other authors to interview. That discussion piqued my curiosity about promotional opportunities online, and very soon after I handed in the final manuscript of the first edition 6 Steps to Free Publicity, I dove into using the Internet for self-promotion. ---- Introduction

For all of the millions of Americans who are out of work, soon to be out of work, or wishing to be freed from unrewarding work—here is the must-have book that will show you how you can make a living by working when, where, and how you want. Newly revised and updated, Barbara J. Winter’s guide to successful self-employment is now more relevant than ever before. Drawing on the techniques and ideas of her popular seminars as well as her own thirty years of business expertise and that of other successful entrepreneurs, Winter offers the practical, proven way to launch your own profitable venture. Her indispensable advice ranges from why creativity is more important than capital to how to avoid the most common pitfalls of self-employment and how to develop multiple profit centers. And for this new edition, she has added timely advice on topics including: •how to find opportunity in a chaotic economy •why smart, small and spunky is the 21st Century business model •using the Internet to open the door to fresh opportunities •the best resources to help you create and grow a business that is uniquely your own •how to leave Employee Thinking behind and build an Entrepreneur’s Mindset •and much more Here are all of the tools you need for getting the most profit out of life both professionally and personally.