Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!

Marty English, advertising executive, seems to be leading the perfect life-no one knows that he is really the estranged son of Chicago's Mafia Don. When he pulls in a multi-million dollar account with Isaac Arrow Pharmaceuticals to promote its new herbal line, it looks like he's a shoe-in to replace the aging president of his agency. The only problem is that the ad must be completed for airing during the Superbowl, less than three weeks away-with practically no time to head to Belize and shoot a commercial that will highlight Isaac Arrow's ecological commitment. Unbeknownst to Marty, the heads of Isaac Arrow have long been in cahoots with the Mob, the CIA, and the heads of Planetlife, a bogus eco-resort that is really a front for the manufacture of a highly potent drug. When Tony Inglesia, Marty's father, refuses to go in on the distribution of this new drug, the others in the crime ring plan to "eliminate this roadblock" as soon as he relinquishes his CD-Rom disk which contains one third of the code necessary to access a Swiss bank account containing millions. But their plan is thwarted; Tony's right hand man murders his boss to get in on the action, and now all that matters to them is that they recover the disk (which is now, unmarked, with its significance unexplained, in Marty's possession). For the first time, Marty must depend on the help of a county cop, and his beautiful long-time companion Reiki to help him crack the mysterious code the disc contains and bring down the crime ring...and stay alive in the process.

In this tour de force, Arlen focuses on the people, extraordinary processes, and lunacies involved in the making of one thirty-second television cmmercial.

From Rubik's cubes to Godel's incompleteness theorem, everything mathematical explained, with colour illustrations, in half a minute. Maths is enjoying a resurgence in popularity. So how can you avoid being the only dinner guest who has no idea who Fermat was, or what he proved? The more you know about Maths, the less of a science it becomes. 30 Second Maths takes the top 50 most engaging mathematical theories, and explains them to the general reader in half a minute, using nothing more than two pages, 200 words and one picture. Read at your own pace, and discover that maths can be more fascinating than you ever imagined.

1977. New York City. Cool and crime-ridden, cheap and wild. Bruce Van Dusen shows up in town with a film degree and $150 to his name. He wants to make movies. The only ones anyone will pay him to make? Little ones. Thirty seconds long. Commercials. He has no idea what he’s doing and the money sucks. But he’s a director. He gets hired by a client on life support in the most depressing hospital in New York. Gets peed on by a lion. Explains peristalsis to a Tony winner. Makes a movie and goes to Sundance. Goes back to little movies when it bombs. Keeps hustling, shooting anything. Is an a**hole, pays the price, finally learns when and how to be an a**hole and becomes one of the industry’s stars. Years go by and it’s not what he expected. It’s harder, weirder, and funnier. But it worked out. It worked out great, actually.

Marty English, advertising executive, seems to be leading the perfect life-no one knows that he is really the estranged son of Chicago's Mafia Don. When he pulls in a multi-million dollar account with Isaac Arrow Pharmaceuticals to promote its new herbal line, it looks like he's a shoe-in to replace the aging president of his agency. The only problem is that the ad must be completed for airing during the Superbowl, less than three weeks away-with practically no time to head to Belize and shoot a commercial that will highlight Isaac Arrow's ecological commitment. Unbeknownst to Marty, the heads of Isaac Arrow have long been in cahoots with the Mob, the CIA, and the heads of Planetlife, a bogus eco-resort that is really a front for the manufacture of a highly potent drug. When Tony Inglesia, Marty's father, refuses to go in on the distribution of this new drug, the others in the crime ring plan to "eliminate this roadblock" as soon as he relinquishes his CD-Rom disk which contains one third of the code necessary to access a Swiss bank account containing millions. But their plan is thwarted; Tony's right hand man murders his boss to get in on the action, and now all that matters to them is that they recover the disk (which is now, unmarked, with its significance unexplained, in Marty's possession). For the first time, Marty must depend on the help of a county cop, and his beautiful long-time companion Reiki to help him crack the mysterious code the disc contains and bring down the crime ring...and stay alive in the process.

When Officer Blake Herro agreed to go undercover in the Mob, he thought he understood the risks. But he's made mistakes and now an innocent woman has become their target. He's determined to protect her at all costs. The Mob's death threat turns Dr. Dani Hart's life upside down, but there is one danger she doesn’t anticipate. As she's dodging bullets, she's falling in love with Blake. With danger all around them, will she and Blake survive and have a happy ending, or will the Mob make good on their threat?

"A new edition for the sixtieth anniversary of the famous Doolittle Raid"--P. [4] of cover.

Are you an art-movie buff or a blockbuster enthusiast? Can you reel off a list of New Wave masterpieces, or are you more interested in classic Westerns? Most of us love the movies in one form or another, but very few of us have the all-round knowledge we'd like. 30-Second Cinema offers an immersion course, served up in neat, entertaining shorts. These 50 topics deal with cinema's beginnings, with its growth as an industry, with key stars and producers, with global movements--from German Expressionism to New Hollywood--and with the movies as a business. By the time you've worked your way through, you'll be able to identify the work of George Melies, define auteur theory or mumblecore in a couple of pithy phrases, and you'll have broadened your knowledge of global cinema to embrace not only Bollywood but Nollywood, too. All in the time it takes to watch a couple of trailers.

Camera Ready by P.G. Kain is the first in the fresh new series, Go-See Chronicles, about girls involved in the cutthroat world of commercial castings!