Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands. Covers basic grammar rules for short-form writing The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages Helps you develop your own unique short-form writing style 140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

A leading foreign correspondent looks at how social media has transformed the modern battlefield, and how wars are fought Modern warfare is a war of narratives, where bullets are fired both physically and virtually. Whether you are a president or a terrorist, if you don't understand how to deploy the power of social media effectively you may win the odd battle but you will lose a twenty-first century war. Here, journalist David Patrikarakos draws on unprecedented access to key players to provide a new narrative for modern warfare. He travels thousands of miles across continents to meet a de-radicalized female member of ISIS recruited via Skype, a liberal Russian in Siberia who takes a job manufacturing "Ukrainian" news, and many others to explore the way social media has transformed the way we fight, win, and consume wars-and what this means for the world going forward.

"Innovation and entrepreneurship are ubiquitous today, both as fields of study and as starting points for conversations among experts in government and economic development. But while these areas on continue to attract public and private investments, many measurements of their resulting economic growth-including productivity growth and business dynamism-have remained modest. Why this difference? Because not all business sectors are the same, and the transformative gains of some industries have been offset by stagnation or contraction in others. Accordingly, a nuanced understanding of the economy requires a nuanced understanding of where innovation and entrepreneurship occur and where they matter. Answering these questions allows for strategic public investment and the infrastructure for economic growth.The Role of Innovation and Entrepreneurship in Economic Growth, the latest entry in the NBER conference series, seeks to codify these answers. The editors leverage industry studies to identify specific examples of productivity improvements enabled by innovation and entrepreneurship, including those from new production technologies, increased competition, new organizational forms, and other means. Taken together, the volume illuminates whether the contribution of innovation and entrepreneurship to economic growth is likely to be concentrated, be it selected sectors or more broadly"--

Packed with great short quotes, this is the perfect tool for spicing up ones tweets. The A-to-Z organization makes it quick and easy to find tweetable quotes on everything from love and hate to lust and repentance.

Gathers some of the most notable tweets displayed on the popular social networking site throughout the year.

Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate with partisans, reinforce supporters, and mobilize voters. Whereas much scholarship to date has focused primarily on Twitter’s political usage in the United States, there still remain many questions about the political uses and effects of Twitter in a global context. Does Twitter effect how reporters interact with candidates or even with each other? Does Twitter increase voter participation? Who is tweeting about elections? Why do people use Twitter in electoral contexts? Which type of candidate is more likely to use Twitter and why? Do parties differ in their use of Twitter, and why? Does Twitter increase candidate-voter interaction? Is Twitter shaping elections in various system contexts, and if so how? What is the influence of system context on Twitter use by parties, candidates, reporters, and voters? Eloquently combining theory and practice, established and rising scholars in the field of political communication have been brought together to provide an essential overview of the influence of Twitter on elections in a comparative perspective. Readers of this book will not only learn everything there is to know about this specific influence of Twitter, but more broadly how to approach the study of various online tools in general.

Foreword by Marco Pierre White Tweet Treats is a recipe book with a difference - all recipes fit into one 'tweet' of up of 140 characters! Conceived on Twitter, the book is a collaborative project, containing recipes tweeted by people from all over the world, including many celebrities - authors, journalists, musicians & TV personalities. Packed with tasty, quick recipes that actually work Tweet Treats is ideal for food lovers who are short on time: it's the perfect book for the modern cook! All royalties to Medecins sans Frontieres, a global charity which can be compared to Twitter in the immediacy of its response. Some tweets from contributors about the book: '... more power to your cook book - well done you! Christine xx' @brit_battleaxe aka Christine Hamilton, Television presenter, journalist and self-styled "Media Butterfly" '...good luck with your great project, Heather' @heatherofficial aka Heather Mills, English Charity Campaigner and Former Model 'tweettreats are my kind of cooking - 140 characters or less! :oD' @loreleiking aka Lorelei King, Actress (Cold Feet, Notting Hill, Emmerdale, Chef), audiobook narrator, voiceover artist, writer. 'when's the recipe book coming out? stop blethering you flibertigibbets. did i mess that up? :)xoP' @PaulaAbdul aka Paula Abdul, American pop singer, dancer, choreographer, actress and television personality. Judge on American Idol & X-Factor. '...all the best with your charity recipe tweets book for Medécins sans Frontiéres' @SarahBrownUK aka Sarah Brown, Mother and charity campaigner, married to former PM Gordon Brown '...good luck with the tweettreats! ;-) ' @Tracy_Chevalier aka Tracy Chevalier, award-winning author of The Girl with a Pearl Earring and others

The first authorized Twitter book, Twitter Wit is a collection of the most clever one-liners posted on the massively popular social networking and micro-blogging website. Featuring a foreword by Twitter co-founder Biz Stone and tweets from celebrities such as Ashton Kutcher, Jimmy Fallon, Stephen Colbert, Neil Gaiman, Margaret Cho, Stephen Fry, Rainn Wilson, Penn Jillette, Diablo Cody, Michael Ian Black, Paula Poundstone, Eugene Mirman, Russell Brand, Aziz Ansari, Lisa Lampanelli, and John Hodgman, this It books paperback original, edited by Nick Douglas, demonstrates that inside every moment is a joke waiting to be written.

Every chapter of the Bible summarised in 140 characters or less. These summaries originally appeared as the @biblesummary project on Twitter. For three-and-a-half years, Chris Juby posted one tweet per chapter, one chapter per day to 30,000 folowers, finishing the project in November 2013. This edition is the full archive of all 1,189 summaries.

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: Avoid the pitfalls of drowning in customer data Establish a strong, brand-led business Develop a unique brand by embracing and leveraging your weaknesses Define your brand Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.