It starts with an innocent, altogether reasonable worry: What if the plane has a mechanical defect? What if I have a panic attack? Then the anxious thoughts multiply. You may know that these fears are irrational, but that doesn't slow them down. And before you know it, the risks of flying seem so great, you can't even think about getting on a plane. It's easy to keep aerophobia at bay for years by simply avoiding air travel. But amid all the lost vacations, missed opportunities for business travel, and rare visits to far-flung loved ones, you may decide it's time to put away your fear of flying for good. Flying without Fear is an essential guidebook for the millions of people who have made that decision. Based in cognitive behavioral therapy, the program in this book will prepare you for every sight, sound, and sensation you will experience in the airport and airplane. This fully revised and updated edition also includes new information about terrorism concerns and airport security measures adopted after 9/11. •Practice the anxiety-stopping strategies in this book before you board the plane •Take this carry-on package of tips & techniques with you when you go •Fly anywhere with confidence and composure

The Little Book of Aviation is a collection of facts, figures and interesting stories from the world of flight. Sad, humorous, baffling and astounding stories abound, from the pioneering days of the Wright Brothers to the present day, and covering everything from great milestones, famous names who've served, and the greatest of aircraft icons; phantom pilots and aircraft and a glossary of slang; the origins of plane-spotting and unusual aircraft names; great feats and enduring mysteries; lucky escapes and great aircraft in the movies... the trivia is limitless and will appeal to everyone, whether you want help telling your Spitfire from your Messerschmitt or you know a Spitfire I from a Spitfire II!

EMPOWER YOURSELF! If you or a loved one suffers from panic attacks, this book offers help. The only text to provide both the doctor's and patient's point of view, 100 Questions & Answers About Panic Disorder gives you authoritative, practical answers to your questions about the causes and treatment of panic disorder, as well as advice on coping with panic attacks, sources of support, and much more. Written by Carol W. Berman, MD, a prominent psychiatrist specializing in the treatment of panic disorder, with commentary from a patient, this book is an invaluable resource for understanding and coping with the medical, psychological, and emotional turmoil of this frightening and often debilitating condition.

Despite the fact that vast engineering networks are the foundations of modern society, the services that technology companies provide over them have been a relatively neglected area of study. As a result, marketing in some technology businesses has been depressingly tactical and inconsistent. Marketers with little experience, and even less professional training, run around presenting PowerPoint decks to each other, chasing after the latest fad and throwing erratic, changing activities at the market each quarter. Many work on the unchallenged assumption that markets are fast changing and that customers only want the lowest prices. Yet this industry has liberated human imagination in the internet and convinced the world that they must have a PC and a mobile phone. Now, as a result of profound, relentless, global forces, some of the leading firms and greatest minds in it are at last turning their attention to service. With the advent of ‘cloud computing’ and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience. “I really enjoyed the book From Products to Services by Mr Laurie Young. Encouraged by it, Haier accelerated its changeover from a traditional product-driven to a more customer-centric company. This new book Marketing Technology as a Service is another major contribution to technology companies for the cultivation of service needs worldwide.” – Mr Zhang Ruimin, CEO and Chairman, Haier Group, Beijing “Young and Burgess describe a shift in mindset and pragmatic techniques that are quite doable – Rae Sedel, MD, Global Technology Practice, Russell Reynolds Associates. “This book provides practical and insightful advice on how to use services to turn technology into value add solutions for real people – Rudy Provoost, CEO, Philips Lighting “Business leaders in India have been remarkably successful at offering technology based services like outsourcing across the world. Currently worth $60 billion, they intend to reach $300 billion by 2020. To succeed, the Indian business community must offer new value propositions and adapt to emerging trends, like cloud computing. Burgess and Young have put together the first comprehensive and practical guide for business leaders to meet their challenges of exponential growth.” – Dr Mukesh Aghi, Chairman and CEO, Steria (India)

In the New York Times best-selling book The Tapping Solution, Nick Ortner, founder of the Tapping World Summit and best-selling filmmaker of The Tapping Solution, is at the forefront of a new healing movement. In this book, he gives readers everything they need to successfully start using the powerful practice of tapping—or Emotional Freedom Techniques (EFT).Tapping is one of the fastest and easiest ways to address both the emotional and physical problems that tend to hamper our lives. Using the energy meridians of the body, practitioners tap on specific points while focusing on particular negative emotions or physical sensations. The tapping helps calm the nervous system to restore the balance of energy in the body, and in turn rewire the brain to respond in healthy ways. This kind of conditioning can help rid practitioners of everything from chronic pain to phobias to addictions. Because of tapping’s proven success in healing such a variety of problems, Ortner recommends to try it on any challenging issue. In The Tapping Solution, Ortner describes not only the history and science of tapping but also the practical applications. In a friendly voice, he lays out easy-to-use practices, diagrams, and worksheets that will teach readers, step-by-step, how to tap on a variety of issues. With chapters covering everything from the alleviation of pain to the encouragement of weight loss to fostering better relationships, Ortner opens readers’ eyes to just how powerful this practice can be. Throughout the book, readers will see real-life stories of healing ranging from easing the pain of fibromyalgia to overcoming a fear of flying.The simple strategies Ortner outlines will help readers release their fears and clear the limiting beliefs that hold them back from creating the life they want.

What Every Therapist Needs to Know About Anxiety Disorders is an integrated and practical approach to treating anxiety disorders for general psychotherapists. What is new and exciting is its focus on changing a patient’s relationship to anxiety in order to enable enduring recovery rather than merely offering a menu of techniques for controlling symptoms. Neither a CBT manual nor an academic text nor a self-help book, What Every Therapist Needs to Know About Anxiety Disorders offers page after page of key insights into ways to help patients suffering from phobias, panic attacks, unwanted intrusive thoughts, compulsions and worries. The authors offer a rich array of therapist-patient vignettes, case examples, stories, and metaphors that will complement the work of trainees and experienced clinicians of every orientation. Readers will come away from the book with a new framework for understanding some of the most frustrating clinical challenges in anxiety disorders, including "reassurance junkies," endless obsessional loops, and the paradoxical effects of effort.

Originally published: Why you? London: Portfolio, an imprint of Penguin Random House UK, 2014.

Does the thought of flying fill you with dread? Do panic attacks leave you feeling scared and vulnerable? If so, this book could change your life. Written by top flying experts from British Airways’ Flying with Confidence course, this reassuring guide explains everything you need to know about air travel alongside techniques for feeling confident and in control from take off to landing. In easy-to-follow sections, you'll learn how to recognise cabin noises, manage turbulence and fly in bad weather conditions. As your knowledge grows, so will your confidence, with the fear of the unknown removed. · Takes the terror out of common flight fears · Includes techniques for controlling anxiety, claustrophobia and panic · Will help you feel safe, calm and secure when you next take to the skies.