Offers specific sales and marketing ideas for companies of all sizes and includes tips on using personal contacts, brochures, online marketing, trade shows, and newsletters to promote sales.

Today's most complete handbook on book marketing.

Using dozens of examples from actual advertising campaigns and marketing strategies, Luc Dupont lays out important advertising principles that are essential reading for all business managers, advertising directors, designers ... as well as the advertisers who use their services.

To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths.

Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in today's market. With this book as your guide, you'll discover how to: * Delegate effectively * Monitor cash flow * Extend credit and stay on top of collections * Build and maintain credit and restructure your debt * Meet your tax obligations * Grow your business with successful marketing strategies * Use legal protections * Plan for catastrophe and disaster recovery Whether you're considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.

A treasure trove of tips on how to increase your income as a speaker--and keep your clients coming back for more "This extraordinary book contains wonderful insights, ideas and strategies that you can apply immediately to be more successful as a speaker, trainer or consultant, than you ever thought possible." --Brian Tracy, Speaker, Author of Goals! "A must-read! Lilly Walters and the world of paid professional speaking--two names that go hand in hand. When you want ideas you can use today to increase your income in this industry, Lily is the one to ask!" --Mark Victor Hansen, Co-creator, #1 New York Times bestselling series, Chicken Soup for the Soul, Co-author, The One-Minute Millionaire "Lily has done it again! Another great tool to help anyone in the "experts industry" access the market and profit from it." --Jack Canfield, Co- creator and co- author, Chicken Soup for the Soul 1,001 Ways to Make More Money as a Speaker, Consultant, or Trainer draws upon bestselling author Lilly Walters' lifetime of experience as a top speaker and consultant. She also combed through a recent survey of more than 7,000 speakers, consultants and trainers who were asked to describe their revenue-generating strategies. The result is a priceless compendium of sure-fire incomegenerating tips, tricks, strategies, and techniques that no speaker, consultant, trainer, or seminar leader will want to be without. More than 1,300 proven strategies to help speakers, trainers, and consultants to grow their incomes in any economic climate Includes the best practices of thousands of successful speakers, trainers, and consultants A quick-reference format featuring simple bulleted sentences categorized by topic

It's up to Kal to protect the influential Naldeen Drogan, but it won't be easy. Drogan has enemies, their mission is hazardous and the city of Arkebis, a large skyport to the Sea of Clouds, has dangers of its own. In the exotic world of Under the Nine Suns, Kal knows to expect difficulty. He's going to need his sword, his wits and his arcane training if he hopes to keep them both alive. Expected Difficulties is an introductory short story to the "Under the Nine Suns" series, a heroic fantasy & science fiction tale set in an exotic steampunk inspired world. Kalrin Vallis, Kal to his friends, is an agent for the steadfast Aleph Association, an organization dedicated to the spread of arcane knowledge and the defense of its members. As an agent, it's up to Kal to keep the Aleph's members safe from deadly assassins, devious criminals, supernatural monsters and mechanical horrors, all while juggling the safety of his friends and family in a society that grows increasingly corrupt. This short story contains six illustrations and frontispiece by artist Bob Beason. Full color versions of the illustrations can be viewed at undertheninesuns.com

“Share these ideas with key members of your company. Together, select a half-dozen ideas that resonate with all of you. Next, devise a plan to systematically implement these. And watch your company grow both in profitability and as a great place to work.” —Inc.com Employee engagement has been consistently cited as a top and growing priority by CEOs, managers, and human resources leaders across the country. From bestselling author Dr. Bob Nelson will help move any organization from just measuring the need to engage employees to actually changing management behaviors that will lead to a stronger culture of engagement. Your organization will become more effective at both attracting and retaining talent and maximizing the contribution of your employees. 1,001 Ways to Engage Employees: Categorizes specific research-based factors proven to impact employee engagement. Cites hundreds of examples of what other companies are doing to enhance employee engagement—ideas you can use right now. Offers practical insights and advice from hundreds of clients Dr. Bob has worked with. Highlights the key research on employee engagement you need to know and use. Is the only resource on the market that guarantees behavioral change on the part of your leaders that will deliver desired results. Employees are your company’s most important asset. Attracting the best, getting them to do their best work, and keeping them in the organization are critical to your company’s success. 1,001 Ways to Engage Employees gives you all the powerful tools you need.

Discover the secrets that successful authors use to market their books online. In "Book Marketing Made Easy" you will learn how to: increase your credibility and be seen as an expert in your field; sell more books to people who will benefit from your message; create multiple sources of income with the content of your book; harness the power of multimedia marketing to reach more people; and use social media to increase your influence and expand your market. "D'vorah Lansky gets it. She understands the importance of perpetual promotion to make a book successful. Book Marketing Made Easy overflows with valuable and do-able information. It contains inside scoop that I have not found anywhere else. A 'must-have' for the serious publisher." Brian Jud, author of "How to Make Real Money Selling Books" and "Beyond the Bookstore."