Wilbur H. "Ping" Ferry (1910-1995) was a self-styled "town crank," an influential and iconoclastic figure who seemingly knew everyone worth knowing in the mid-twentieth century. Businessman, thinker, activist, government advisor, and philanthropist, Ping's career was as varied as his pronouncements. In Victor Navasky's words, his ultimate importance was "the impossible example he set for the rest of us."

Reading is both a social process and a social formation, as this book illustrates across centuries and cultural contexts. Highlighting links evident in reading communities from literary salons to online environments, each essay reflects the rich repertoire of research methods available to reading scholars.

The inauguration of Robert Maynard Hutchins as the fifth President of the University of Chicago in 1929 coincided with a drastically changed social and economic climate throughout the world. And Hutchins himself opened an era of tumultuous reform and debate within the University. In the midst of the changes Hutchins started and the intense feelings they stirred, William H. McNeill arrived at the University to pursue his education. In Hutchins' University he tells what it was like to come of age as a undergraduate in those heady times. Hutchins' scathing opposition to the departmentalization of learning and his resounding call for reforms in general education sparked controversy and fueled debate on campus and off. It became a struggle for the heart and soul of higher education—and McNeill, as a student and then as an instructor, was a participant. His account of the university's history is laced with personal reminiscences, encounters with influential fellow scholars such as Richard McKeon, R. S. Crane, and David Daiches, and details drawn from Hutchins' papers and other archives. McNeill sketches the interplay of personalities with changing circumstances of the Depression, war, and postwar eras. But his central concern is with the institutional life of the University, showing how student behavior, staff and faculty activity and even the Hyde Park neighborhood all revolved around the charismatic figure of Robert Maynard Hutchins—shaped by him and in reaction against him. Successive transformations of the College, and the tribulations of the ideal of general or liberal education are central to much of the story; but the memoir also explores how the University was affected by such events as Red scares, the remarkably successful Round Table radio broadcasts, the abolition of big time football, and the inauguration of the nuclear age under the west stands of Stagg Field in 1942. In short, Hutchins' University sketches an extraordinarily vibrant period for the University of Chicago and for American higher education. It will revive old controversies among veterans from those times, and may provoke others to reflect anew about the proper role of higher education in American society.

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.