Got wit? We’ve all been in that situation where we need to say something clever, but innocuous; smart enough to show some intelligence, without showing off; something funny, but not a joke. What we need in that moment is wit—that sparkling combination of charm, humor, confidence, and most of all, the right words at the right time. Elements of Wit is an engaging book that brings together the greatest wits of our time, and previous ones from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK, and many in between. With chapters covering the essential ingredients of wit, this primer sheds light on how anyone—introverts, extroverts, wallflowers, and bon vivants—can find the right zinger, quip, parry, or retort…or at least be a little bit more interesting.

Meet America's Tweet-Heart.

More like Hollyweird, right? Unearth fun facts from Bryan Cranston’s body hair double to the Martha Stewart vs. Gwyneth Paltrow Goop feud, and much more. Hollywood stars may be accustomed to the limelight, but there are some things they may wish had never seen the light of day. Scandals, stunts gone wrong, off-camera feuds, eccentric lifestyles, it’s all here in Strange Hollywood. Dozens of entertaining articles about the world of showbiz will amuse you and make you realize that being a celebrity isn’t all it’s cracked up to be. You’ll get a behind-the-scenes look at: · Celebrity gaffes, online and off · Diva demands · Jeopardy’s most annoying contestants · Rotten reviews · Star Trek tidbits · Spooky set locations · Showbiz slang And more

Netprov is an emerging interdisciplinary digital art form that offers a literature-based “show” of insightful, healing satire that is as deep as the novels of the past. This accessible history of Netprov emerges out of an ongoing conversation about the changing roles and power dynamics of author and reader in an age of real-time interactivity. Rob Wittig describes a literary genre in which all the world is a platform and all participants are players. Beyond serving as a history of the genre, this book includes tips and examples to help those new to the genre teach and create netprovs. “Jargon-free and ambitious in scope, Netprov meets the needs of several types of readers. Casual readers will be met with straightforward and easy-to-follow definitions and examples. Scholars will find deep wells of in- formation about networked roleplay games. Teachers and students will find instructions for how-to play, and a ready-made academic context to make their play meaningful and memorable.” —Kathi Inman Berens, Portland State University

Getting Real About Inequality is a contributed reader for undergraduate courses in Race/Class/Gender, Social Inequality, or the Social Construction of Difference and Inequality. It gives instructors in these courses a set of materials to help them moderate civil, productive, and social science-based discussions with their students about social statuses and identities. Like the book it is modeled after, Getting Real About Race, it is organized around myths and stereotypes that students might already believe or be familiar with through the media or popular culture. A panel of expert contributors were enlisted to write short, accessible essays address the same questions (What is the myth or stereotype under investigation? How do we know that the myth or stereotype is widespread? What does the empirical data tell us?) and provide the same pedagogical features (a summary of the research data, discussion questions, suggestions for further study, suggested activities and assignments). All of pieces in the book employ an intersectional perspective, to help students see the nuanced mechanisms of power and inequality that are often lost in everyday discourse.

"Using the workspaces, shops, salons, and 'through-the-keyhole' profiles of some of the world's most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you'll learn how to build a personality-driven brand, create a ... blog or website, improve your photography skills, and analyze your results to help move your business forward into the future"--

Thirty-five proverbs in verse and picture. Included are "Pride Goeth Before a Fall," "The Early Bird Catches the Worm," and "Big Head, Little Wit."

Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original researchwhile using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), andlibrarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.