This book presents the High-Impact Training Model, designed to help you identify your training needs, map your approach, and track ongoing success.

Every organization seeks to provide its employees with learning and development opportunities that are both targeted to their individual needs and produce measurable and worthwhile business results. In High Impact Learning, Brinkerhoff and Apking outline a comprehensive, proven, and practical approach for bridging the gap between employee and organizational goals and launching training initiatives of visible and lasting impact.

Most people think that Selling is telling. Telling everyone how great the product is. This was the Snake Oil Salesman’s special skill. He could talk for hours. He didn’t even take a breath! It was all about what he wanted. And all he wanted was your money. There is a slight problem with this model. It doesn’t work. The Snake Oil Salesman is a thing of the past. Dead. There is a better way. Long live the Sales Partner! This satirical yet practical account of personal sales encounters offers an array of techniques for: • Rationalising success and failure • Improving your self-confidence • Focusing on your client’s interests • Seeing selling as a problem-solving exercise • Quantifying and reporting client issues • Proposing solutions that have a high chance of success Selling isn’t telling. It’s about partnering with your clients to build trust and help them achieve their objectives.

A new reality of teaching and learning through technology is continually on the rise creating the need for governments, organizations, teachers, students, and families to adapt. Students are realizing the need to become more autonomous, parents are having to become more present, and teachers are assuming new roles in virtual education. Although this new era of education is marked by innovation at all levels, most of these changes have not been thoroughly planned or structured, thus creating a difficult experience for all the educational stakeholders. Impact of Digital Transformation in Teacher Training Models conducts a critical discussion on teacher preparedness in the digital transformation of teaching practices. It promotes practitioner reflections on the role of institutional policies, teacher digital literacy, the digital divide, and how the ongoing digital transformation of society will induce the need for a paradigm shift in teacher training models. Covering topics such as emergency remote education, emerging pedagogies, and massive open online courses, this book is an essential resource for policymakers, government officials, education administration, pre-service teachers, educators, researchers, and academicians.

Every golfer can improve their game using the instructions in The Impact Zone by Bobby Clampett "one of the most knowledgeable golfing minds in the game." —Tom Lehman, British Open Champion Impact has long been called golf's "moment of truth," and great golfers have spent countless hours working on their swings trying to upgrade their impact dynamics as the golf club approaches, contacts, then swings through the ball. For the first time, with The Impact Zone, golfers will have a book that focuses their attention on the very same region of the swing on which professional golfers have always concentrated. The Impact Zone is a unique instructional guide in that everything in it either focuses on or applies to improving a golfer's understanding and execution of impact. Here, acclaimed professional golfer Bobby Clampett concludes that the overwhelming bias and convention of today's contemporary teaching environment is to value swing styles over swing dynamics, and in so doing, the overwhelming majority of golf teachers miss the boat in terms of teaching the game effectively. Ultimately this emphasis on swing style comes at the expense of helping golfers to develop sound swing dynamics, which are the real keys to consistent ball striking and better golf. With the help of CBS's Swing Vision high-speed camera—using images from many of the game's greatest contemporary players (including Tiger Woods, Phil Mickelson, John Daly, Vijay Singh, Sergio Garcia, and more)—The Impact Zone takes an unprecedented look at the most important six inches in golf, those that immediately precede, contain, and follow impact. To further demonstrate these principles, Clampett presents photos and drills that convey the five essential dynamics golfers need to produce and reproduce solid impact. Throughout these instructional pages, Bobby Clampett—teamed with veteran golf writer Andy Brumer—relays his own personal story of straying from swing dynamics and how he found his way back. He recalls memorable stories from the Tour, blending innovative instruction with his colorful, engaging anecdotes. Clampett and Brumer create an essential instructional guide with clear, concise advice—on creating great swing dynamics through the impact zone—the universally acknowledged key to more consistent and better golf.

Learn how to incorporate the power of more effective graphic design in your manuals, handouts, and job aids. This unique resource will help you improve the visual appeal and effectiveness of your printed materials through the use of graphic design techniques. Whether you're designing a one-page handout or a 200 page leader's guide, this book is a rich resource you can turn to for layout ideas and advice. A resource section includes 34 ready-to-use design layouts for workbooks, handouts, instructor guides, and job aids. All the specifications are included so you can quickly and easily reproduce these proven graphic designs in your own training materials.

This text teaches the reader how to measure the effectiveness of any training programme, using objective, time-tested tools and techniques. It explains how to measure what a programme's participants have learnt and shows how to calculate the net impact on the organization.

If you are an experienced trainer, an instructional designer, a specialist in performance improvement, or a manager responsible for learning and performance, Performance-Based Evaluation . . . offers you the proven tools and information to evaluate programs and people performance. Filled with real-world examples, this practical resource will help you to determine what to do and (just as important) what not to do. Performance-Based Evaluation contains a wealth of information including: Suggestions on how to measure both hard and soft skills Guidance on measuring required and mandated programs Ideas for measuring elective training and employee relations programs Procedures for comparing different delivery systems Information on how to sample people and documents Tips for both collecting data and information on analyzing data using descriptive and inferential statistics In addition, the book includes a CD-ROM with customizable and reproducible job aids, charts, and exercises.

This concise guidebook offers a process for understanding training needs for any audience by outlining the needs assessment process for you, step-by-step.

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.