WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

Piers Anthony’s bestselling Xanth series is one of the cornerstones of fantasy, a lively and whimsical interpretation of a genre often criticized for taking itself too seriously. Anthony’s first Xanth novel, A Spell for Chameleon, was initially edited to target a more traditional audience. Now, in an eBook exclusive, A Spell for Chameleon has been reworked line by line—its language matching the simpler, playful way with words that made Piers Anthony an enduring fan favorite. Xanth is an enchanted land where magic rules, a land of centaurs and dragons and basilisks where every citizen has a unique spell to call their own. For Bink of North Village, however, Xanth is no fairy tale. He alone has no magic. And unless he gets some—and fast!—he will be exiled. Forever. But the Good Magician Humfrey is convinced that Bink does indeed have magic. In fact, both Beauregard the genie and the magic wall chart insist that Bink has magic as powerful as any possessed by the King, the Good Magician Humfrey, or even the Evil Magician Trent. Be that as it may, no one can fathom the nature of Bink’s very special magic. This is even worse than having no magic at all . . . and he still faces exile!

Vivid, up-close photographs and lively, informative text brilliantly capture the many moods and colors of chameleons as they hunt for food, search for a new home, brave dangerous strangers, and even make friends.

Colorful chameleon book with holes and touches to explore.

It’s mealtime on the ark! Striking folk-art-style paintings illustrate this charming tale about the purpose of every creature and the harmony of nature. Noah and his family work hard to keep all the animals on the ark happy and well-fed. They find just the right food for every creature—except for the two chameleons. These picky eaters won’t eat anything! Noah is worried! What will tempt these two? It is not until the ark’s food supply is suddenly threatened, that Noah gets a surprising answer—and discovers that even the SMALLEST creatures have a BIG role to play in nature!

Chameleons are fascinating creatures: they evoke a strong response in people, be it delight and wonder or fear. Chameleons of Southern Africa explores this interesting group of lizards and discusses their unusual and intriguing characteristics. The book presents an overview of all types of chameleons (of which there are up to 160 species), reproduction, behavior and their relationships to one another. There is a comprehensive identification guide to all southern African species – some 25 have been identified to date – together with distribution maps and colourful photographs of their many features and guises. For interested students, gardeners, naturalists and even just the curious, Chameleons of Southern Africa is an essential guide to these captivating lizards

The New Age movement, made up of Eastern mysticism and Western affluence, now touches virtually every area of our lives: business, education, psychology, science, health, politics, and religion. Chandler explores the many aspects of the New Age--channelers, UFO contacts, paranormal activities, influential people who promote New Age ideas, and more--in this intriguing book and discussion guide.

Aurelia of Rasil'yon, a young elfin sorceress, is poised to discover herself and her world. She embarks upon an epic journey that will take her to many countries, through many bodies and forms, and to dealings with many gods and goddesses, of foreign peoples for whom she once had naught but enmity. This odyssey shall not end until she herself ends--coming to the precipice of goddesshood, and to the end of her mortality. She must confront her elfin racism, the haughty curse of her people, and make common cause with orcs and dwarves and gnomes and humans of various nations. Only then is she able to catch a glimpse of the Codex--that tome of truth, inscrutable, that her Uncle Aurel died attempting to recover. Along the way, she meets and touches many beautiful souls, fights many more evil ones, and begins to learn the measure of her destiny. Will she learn the beauty of revolt and liberation, and win her fight against tyranny? Or will she succumb to the force of Madness in the cosmos, and become a God?