The Los Angeles 1984 Olympic Games
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Author |
: |
Publisher |
: ABRAMS |
Total Pages |
: 200 |
Release |
: 1984 |
ISBN-10 |
: UOM:39076006771658 |
ISBN-13 |
: |
Rating |
: 4/5 (58 Downloads) |
Synopsis The Los Angeles Times Book of the 1984 Olympic Games by :
Thirty-two articles introduce an Olympic event describing its rules, judging, and identifying likely contenders for medals in 1984.
Author |
: Eva Kassens Noor |
Publisher |
: Springer Nature |
Total Pages |
: 72 |
Release |
: 2020-01-22 |
ISBN-10 |
: 9783030385538 |
ISBN-13 |
: 3030385531 |
Rating |
: 4/5 (38 Downloads) |
Synopsis Los Angeles and the Summer Olympic Games by : Eva Kassens Noor
This open access book describes the three planning approaches and legacy impacts for the Olympic Games in one locale: the city of Los Angeles, USA. The author critically compares the similarities and differences of the LA Olympics by reviewing the 1932 and 1984 Olympics and by analyzing the concurrent planning process for the 2028 Olympics. The author unravels the conditions that make (or do not make) LA28’s argument “we have staged the Games before, we can do it again” compelling. Setting the bid’s promises into the contemporary local and global mega-event contexts, the author analyzes why LA won the bids, how those wins allowed LA to negotiate concessions with the IOC and NOC, and how legacies were planned, executed, and ultimately evolved. The author concludes with a prediction which 2028 legacy promises might and might not be fulfilled given the local and international Olympic contexts.
Author |
: L. Jon Wertheim |
Publisher |
: Mariner Books |
Total Pages |
: 349 |
Release |
: 2021 |
ISBN-10 |
: 9781328637246 |
ISBN-13 |
: 1328637247 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Glory Days by : L. Jon Wertheim
A rollicking guided tour of one extraordinary summer, when some of the most pivotal and freakishly coincidental stories all collided and changed the way we think about modern sports The summer of 1984 was a watershed moment in the birth of modern sports when the nation watched Michael Jordan grow from college basketball player to professional athlete and star. That summer also saw ESPN's rise to media dominance as the country's premier sports network and the first modern, commercialized, profitable Olympics. Magic Johnson and Larry Bird's rivalry raged, Martina Navratilova and John McEnroe reigned in tennis, and Hulk Hogan and Vince McMahon made pro wrestling a business, while Donald Trump pierced the national consciousness as a pro football team owner. It was an awakening in the sports world, a moment when sports began to morph into the market-savvy, sensationalized, moneyed, controversial, and wildly popular arena we know today. In the tradition of Bill Bryson's One Summer: America, 1927, L. Jon Wertheim captures these 90 seminal days against the backdrop of the nostalgia-soaked 1980s, to show that this was the year we collectively traded in our ratty Converses for a pair of sleek, heavily branded, ingeniously marketed Nikes. This was the year that sports went big-time.
Author |
: Robert Morton |
Publisher |
: ABRAMS |
Total Pages |
: 124 |
Release |
: 1984 |
ISBN-10 |
: UOM:39076000769690 |
ISBN-13 |
: |
Rating |
: 4/5 (90 Downloads) |
Synopsis Los Angeles Times 1984 Olympic Sports Pages by : Robert Morton
Author |
: David Goldblatt |
Publisher |
: W. W. Norton & Company |
Total Pages |
: 755 |
Release |
: 2016-07-26 |
ISBN-10 |
: 9780393254112 |
ISBN-13 |
: 0393254119 |
Rating |
: 4/5 (12 Downloads) |
Synopsis The Games: A Global History of the Olympics by : David Goldblatt
“A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.
Author |
: |
Publisher |
: |
Total Pages |
: 200 |
Release |
: 1984 |
ISBN-10 |
: 0949892254 |
ISBN-13 |
: 9780949892256 |
Rating |
: 4/5 (54 Downloads) |
Synopsis Official Olympic Souvenir Program by :
Author |
: John R. Balkam |
Publisher |
: |
Total Pages |
: 226 |
Release |
: 2019-12-02 |
ISBN-10 |
: 1641373377 |
ISBN-13 |
: 9781641373371 |
Rating |
: 4/5 (77 Downloads) |
Synopsis 3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing by : John R. Balkam
Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal values. This rise of "conscious consumerism' means that businesses must adapt their operations and their marketing practices, accordingly. The need for a new approach to marketing has never been more apparent than in the sports and entertainment industry, where the stakes are high and the rewards are even higher. 3-Win Sponsorship is an in-depth look into how organizations can begin integrating purpose and social impact into sponsorship platforms. It examines the history of sponsorship, how the practice got to where it is today, and looks into how organizations can adapt their marketing efforts to take on these new challenges and succeed through social impact sponsorship deals. In this book, you'll learn about: - The history and origins of modern sponsorship- The 5 Principles of Effective 3-Win Sponsorship- Examples of 3-Win Sponsorship platforms such as: - How the Super Bowl 50 Host Committee created and executed the most giving, sustainable Super Bowl on record. - Why Nike stood by NFL athlete turned social justice activist, Colin Kaepernick, and how their business thrived because of it. - How Maple Leaf Sports & Entertainment teamed up with Hellman's to get fans engaged in the issue of food waste in Canada. - The growth of purpose-driven marketing and how to implement the 3-Win sponsorship framework at future events like the 2026 World Cup or the 2028 LA Olympics.3-Win Sponsorship will help brand marketers, sponsorship professionals, and corporate executives understand why purpose is the key to successful sponsorship deals going forward. This book will help close the gap between the corporate social responsibility (CSR) department and the marketing department, as it helps you understand the importance of integrating impact into sponsorship deals. In the next decade, the businesses who do good for people and the planet will win. 3-Win Sponsorship will help show you how to be a winner.
Author |
: Dave Zirin |
Publisher |
: Haymarket Books |
Total Pages |
: 298 |
Release |
: 2014-05-05 |
ISBN-10 |
: 9781608464333 |
ISBN-13 |
: 1608464334 |
Rating |
: 4/5 (33 Downloads) |
Synopsis Brazil's Dance with the Devil by : Dave Zirin
One of the Boston Globe’s Best Sports Books of the Year: “Incisive, heartbreaking, important and even funny” (Jeremy Schaap, New York Times–bestselling author of Cinderella Man). The people of Brazil celebrated when it was announced that they were hosting the World Cup—the world’s most-viewed athletic tournament—in 2014 and the 2016 Summer Olympics. But as the events were approaching, ordinary Brazilians were holding the country’s biggest protest marches in decades. Sports journalist Dave Zirin traveled to Brazil to find out why. In a rollicking read that travels from the favelas of Rio de Janeiro to the fabled Maracanã Stadium to the halls of power in Washington, DC, Zirin examines Brazilians’ objections to the corruption of the games they love; the toll such events take on impoverished citizens; and how taking to the streets opened up an international conversation on the culture, economics, and politics of sports. “Millions will enjoy the World Cup and Olympics, but Zirin justly reminds readers of the real human costs beyond the spectacle.” —Kirkus Reviews
Author |
: Ilai Rowner |
Publisher |
: U of Nebraska Press |
Total Pages |
: 456 |
Release |
: 2016 |
ISBN-10 |
: 9780803296503 |
ISBN-13 |
: 0803296509 |
Rating |
: 4/5 (03 Downloads) |
Synopsis Olympic Collision by : Ilai Rowner
It remains one of the most memorable moments in modern Olympic history. At the 1984 summer games in Los Angeles, a raucous crowd of ninety thousand saw their favorite in the women's 3,000-meter race, Mary Decker, go down. An audience of two billion around the world witnessed the mishap and listened to the instantaneous accusations against the suspected culprit, Zola Budd. Just seventeen, the South African Budd had already been the target of a vicious and vocal campaign by the antiapartheid lobby after she transferred to the British team in order to compete at the games. Decker, at twenty-six, was America's golden girl, ready to overcome years of bad luck and injuries to rightfully take the Olympic gold for which she had waited so long. With three laps to go, Decker and Budd's feet became tangled. Decker went down and didn't get up, wailing in primal agony as her gold medal hopes vanished. Decker's stumbles continued in the race's aftermath when she refused Budd's apology and race officials found her, not Budd, at fault for the collision. Although both women found success after the Olympics, neither could escape the long shadow of the infamous event that forever changed both of their lives and defines them in popular culture to this day. Olympic Collision follows Decker and Budd through their lives and careers, telling the story behind the controversy; the account that emerges is certain to revise the view Americans, in particular, have held since that fateful day in Los Angeles more than thirty years ago. Olympic Collision relives one of the most famous incidents in Olympic history, its legacy, and what has happened to both athletes since.
Author |
: Max Felker-Kantor |
Publisher |
: UNC Press Books |
Total Pages |
: 393 |
Release |
: 2018-09-25 |
ISBN-10 |
: 9781469646848 |
ISBN-13 |
: 1469646846 |
Rating |
: 4/5 (48 Downloads) |
Synopsis Policing Los Angeles by : Max Felker-Kantor
When the Los Angeles neighborhood of Watts erupted in violent protest in August 1965, the uprising drew strength from decades of pent-up frustration with employment discrimination, residential segregation, and poverty. But the more immediate grievance was anger at the racist and abusive practices of the Los Angeles Police Department. Yet in the decades after Watts, the LAPD resisted all but the most limited demands for reform made by activists and residents of color, instead intensifying its power. In Policing Los Angeles, Max Felker-Kantor narrates the dynamic history of policing, anti–police abuse movements, race, and politics in Los Angeles from the 1965 Watts uprising to the 1992 Los Angeles rebellion. Using the explosions of two large-scale uprisings in Los Angeles as bookends, Felker-Kantor highlights the racism at the heart of the city's expansive police power through a range of previously unused and rare archival sources. His book is a gripping and timely account of the transformation in police power, the convergence of interests in support of law and order policies, and African American and Mexican American resistance to police violence after the Watts uprising.