Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.

The New York Times bestselling author pairs a woman in search of her family's truth with a hard-hitting professional treasure hunter in this taut and thrilling new book. As an unknown assailant stalks them across the treacherous Superstition Mountains in Arizona, they race to follow their treasure map’s directions to a hidden trove of gold, but will they survive the danger long enough to reach their prize? “The plot’s heart-stopping twists will keep readers breathless until the final page.” – Publishers Weekly When Abigail Holland awakes to the sound of a nighttime intruder in her rambling Denver Victorian, she knows exactly what the black shrouded figure is after—the map she recently inherited from her grandfather. Whoever he is, the man who grapples with her, then escapes, is willing to kill for the location of a treasure King Farrell hunted for more than ten years. The Devil’s Gold has claimed hundreds of lives, and it was her grandfather’s obsession. With a killer pursuing her and her own family not to be trusted, Abby decides to take up the search herself. But she’ll need help to do it, and there’s no one better than renowned explorer and treasure hunter Gage Logan. Despite the instant chemistry between them, Gage is reluctant. Innocent people have been hurt on his watch before. But when Abby shows him a genuine gold ingot she found with the map, his curiosity is piqued. Before long they’re heading into the flash floods and brutal winds of the Superstition Mountains, straight into a passionate entanglement—and the dark heart of danger.

Barbara McQueen recalls life with her famous husband Steve McQueen. The book is a revised edition of her previous volume, Steve McQueen, The Last Mile with corrections and six additional chapters. It also includes a section on the Asbestos Disease Awareness Association, drawing attention to ways to prevent the disease that killed McQueen.

During his lifetime, Steve McQueen embodied the rebel image. Rough around the edges, driven with a passion not found in ordinary men, he was at once a loner and a leader. When McQueen arrived in Hollywood, even the biggest names had to learn fast that McQueen s hard edge was no mere act, and before long then troubled street kid from Indianapolis was among the highest-paid movie stars in the world. The man many called crazy , who raced motorcycles and lived every day as if it were his last, was also deeply respected by his fellow artists. Edward G. Robinson, Paul Newman and Dustin Hoffman, among others, ranked him among the best actors in film history. Steve McQueen was an original and a natural. Steve McQueen: Portrait of an American Rebel chronicles the life and times of a man whose power both on- and off-camera is legendary. From the list of his female friends to the love of his life, actress Ali McGraw, McQueen seemed to have it all. Marshall Terrill relates vivid, first-hand acco

With over 110 million copies of his novels in print, David Baldacci is one of the most widely read storytellers in the world. Now he introduces a startling, original new character: a man with perfect memory who must solve his own family's murder. MEMORY MAN Amos Decker's life changed forever--twice. The first time was on the gridiron. A big, towering athlete, he was the only person from his hometown of Burlington ever to go pro. But his career ended before it had a chance to begin. On his very first play, a violent helmet-to-helmet collision knocked him off the field for good, and left him with an improbable side effect--he can never forget anything. The second time was at home nearly two decades later. Now a police detective, Decker returned from a stakeout one evening and entered a nightmare--his wife, young daughter, and brother-in-law had been murdered.His family destroyed, their killer's identity as mysterious as the motive behind the crime, and unable to forget a single detail from that horrible night, Decker finds his world collapsing around him. He leaves the police force, loses his home, and winds up on the street, taking piecemeal jobs as a private investigator when he can. But over a year later, a man turns himself in to the police and confesses to the murders. At the same time a horrific event nearly brings Burlington to its knees, and Decker is called back in to help with this investigation. Decker also seizes his chance to learn what really happened to his family that night. To uncover the stunning truth, he must use his remarkable gifts and confront the burdens that go along with them. He must endure the memories he would much rather forget. And he may have to make the ultimate sacrifice. MEMORY MAN will stay with you long after the turn of the final page.

The Last Mile explores the gaps and dichotomy between drafted policies and their implementation, and the last mile challenges which often make public services inaccessible to the poorest and most vulnerable sections of society. It provides an in-depth overview of the dynamics between communities, research and consultation and the implementation of policies for development. Rich in empirical data and case studies from different government programmes and reports, this book examines the implementation of government service programmes for poverty reduction, women’s empowerment, and income generation for the poor, among others, from a people’s perspective. It highlights the need for policies and institutions to align their methods to community needs. Offering guidelines for redesigning as well as solutions to counter challenges related to lack of trust and effective communication, human resource management, capacity development, redressal mechanisms, and facilitating the last mile connection, the author delineates effective ways for integrating new technologies in policy implementation. The book also addresses legacy issues in institutions and re-orienting policy for better governance, transparency, and building trust. Part of the Innovations, Practice and the Future of Public Policy in India series, this book, by a senior practitioner, will be an essential resource for students and researchers of development studies, sociology, public policy and governance, economics, and South Asian studies. This book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons (CC-BY-NC-ND) 4.0 license.

The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.

Viewed from a global scale, steady progress has been made in reducing extreme poverty—defined by the $1.25-a-day poverty line—over the past three decades. This success has sparked renewed enthusiasm about the possibility of eradicating extreme poverty within a generation. However, progress is expected to become more difficult, and slower, over time. This book will examine three central changes that need to be overcome in traveling the last mile: breaking cycles of conflict, supporting inclusive growth, and managing shocks and risks. By uncovering new evidence and identifying new ideas and solutions for spurring peace, jobs, and resilience in poor countries, The Last Mile in Ending Extreme Poverty will outline an agenda to inform poverty reduction strategies for governments, donors, charities, and foundations around the world. Contents Part I: Peace: Breaking the Cycle of Conflict External finance for state and peace building, Marcus Manuel and Alistair McKechnie, Overseas Development Institute Reforming international cooperation to improve the sustainability of peace, Bruce Jones, Brookings and New York University Bridging state and local communities through livelihood improvements, Ryutaro Murotani, JICA, and Yoichi Mine, JICA-RI and Doshisha University Postconflict trajectories and the potential for poverty reduction, Gary Milante, SIPRI Part II: Jobs: Supporting Inclusive Growth Structural change and Africa's poverty puzzle, John Page, Brookings Public goods for private jobs: lessons from the Pacific, Shane Evans, Michael Carnahan and Alice Steele, Department of Foreign Affairs and Trade, Government of Australia Strategies for inclusive development in agrarian Sub-Saharan countries, Akio Hosono, JICA-RI The role of agriculture in poverty reduction, John McArthur, Brookings, UN Foundation, and Fung Global Institute

When a convicted killer is saved by another man's confession, Amos Decker, now an FBI special task force detective, must find the truth in this "utterly absorbing" #1 New York Times bestseller (Associated Press). Convicted murderer Melvin Mars is counting down the last hours before his execution--for the violent killing of his parents twenty years earlier--when he's granted an unexpected reprieve. Another man has confessed to the crime. Amos Decker, newly hired on an FBI special task force, takes an interest in Mars's case after discovering the striking similarities to his own life: Both men were talented football players with promising careers cut short by tragedy. Both men's families were brutally murdered. And in both cases, another suspect came forward, years after the killing, to confess to the crime. A suspect who may or may not have been telling the truth. The confession has the potential to make Melvin Mars--guilty or not--a free man. Who wants Mars out of prison? And why now? But when a member of Decker's team disappears, it becomes clear that something much larger--and more sinister--than just one convicted criminal's life hangs in the balance. Decker will need all of his extraordinary brainpower to stop an innocent man from being executed.

Wanna Read But Not Enough Time? Then, grab a SpeedyReads of The Last Mile by David Baldacci now! Here's a sample of what you'll see in this book: Background Information about The Last Mile Publication and other Details The Last Mile was published on the 19th of April, 2016. The Last Mile is part of the Amos Decker series by David Baldacci. David Baldacci introduced his readers to the character of Amos Decker in Memory Man, a New York Times #1 Bestseller. David Baldacci has been praised to be excellent at plot-sketching and character development and dialogue. The novel is about a man on death row who is nearing his execution and gets released because another death row inmate confesses to the murder of his parents two decades ago. This gives rise to a riveting tale with several twists and turns and a secret that is considerably larger than the picture. *this is an unofficial summary of The Last Mile by David Baldacci. It is not endorsed, affiliated by The Last Mile or David Baldacci. It is not the full book. Download And Start Reading Now - Even if it's 3 AM! Hurry, Limited Quantities Available! *Bonus Section Included* 100% Satisfaction Guaranteed or your money back!