Discover what the metaverse can do for your business by exploring AR and VR, core support technologies, and use cases, while developing an understanding of its benefits, dangers, and future Key Features Understand the metaverse and learn how augmented reality and virtual reality are integral to it Get a solid understanding of core metaverse technologies Become a metaverse business thought leader by learning from real-world use cases Purchase of the print or Kindle book includes a free PDF eBook Book Description“The metaverse” has become a widely known term within a very short time span. The Immersive Metaverse Playbook for Business Leaders explicitly explains what it really refers to and shows you how to plot your business road map using the metaverse. This book helps you understand the concept of the metaverse, along with the implementation of generative AI in it. You'll not only get to grips with the underlying concepts, but also take a closer look at key technologies that power the metaverse, enabling you to plan your business road map. The chapters include use cases on social interaction, work, entertainment, art, and shopping to help you make better decisions when it comes to metaverse product and service development. You’ll also explore the overall societal benefits and dangers related to issues such as privacy encroachment, technology addiction, and sluggishness. The concluding chapters discuss the future of AR and VR roles in the metaverse and the metaverse as a whole to enable you to make long-term business plans. By the end of this book, you'll be able to successfully invest, build, and market metaverse products and services that set you apart as a progressive technology leader.What you will learn Get to grips with the concept of the metaverse, its origin, and its present state Understand how AR and VR strategically fit into the metaverse Delve into core technologies that power the metaverse Dig into use cases that enable finer strategic decision-making Understand the benefits and possible dangers of the metaverse Plan further ahead by understanding the future of the metaverse Who this book is for If you are a C-suite technology and business executive, this book is for you. Investors, entrepreneurs, and other tech professionals will also find it beneficial. This book does not require any previous understanding of the metaverse or immersive technologies.

Launch new ventures and grow existing businesses by discovering innovative solutions and business models that resonate with your customer's needs Key Features Learn how to dissect business models and create new ones that unlock maximum value Discover how to use Design Thinking to deliver solutions that resonate with the market Integrate Design Thinking with business model innovation for scalable, innovative business designs Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionGlobally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don’t solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale. In this book, you’ll learn what business models are. Additionally, you’ll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you’ll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters. By the end of this book, you’ll understand what you need to do to uncover your target markets’ ‘reason to buy’, as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.What you will learn Understand the fundamentals of business model innovation and its role in driving organizational success Explore how to craft human-centered business models and their significance Master Design Thinking for resonant value propositions and business models Discover innovative solutions that address genuine customer aspirations Find out how quantitative and artificial intelligence approaches enhance human-centered validation Overcome past marketplace failures with innovative ideas Build a human-centered business model that withstands market forces Who this book is for This book is for individuals in leadership roles like CSOs, CIOs, CTOs, CEOs, and those responsible for launching and growing new business ventures. It builds on your existing business knowledge, showing you how to design businesses that grow inherently by connecting with markets through innovative, human-centered solutions and business models. A foundational understanding of business operations is assumed.

Leverage hackathons as a powerful catalyst for rapid innovation, empowering you to tackle your organization's challenges head-on through collaborative engagement Key Features Learn how to identify challenges in your organization quickly by engaging people Understand how to organize your hackathon to find practical and impactful solutions Execute winning solutions through a scientific, customized acceleration program Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionDiscover the transformative power of hackathons with expert guidance from Ann, founder of the Hack for Earth Foundation. With a background in psychology and years of experience as Head Project Manager at Hack for Sweden, she brings unparalleled insight into human behavior and citizen-driven innovation. In this book, Ann introduces the innovative Dream! Hack! Build! method and guides you in taking action through the hackathon process and implementing solutions fast. The book is divided into three parts. Part I explains why hackathons are effective for innovation in today’s complex business landscape, showcasing real-world examples of citizen-driven innovation and how to use them to drive impact in your organization. Part II delves into organizing a hackathon, emphasizing audience engagement by creating challenges with a deep sense of urgency. You’ll learn how to choose the right hackathon platforms, structure, and communication strategy, and manage hackers, mentors, jury groups, and partnerships to serve your hackathon purpose and achieve impactful results. Part III is where you’ll bring hackathon solutions to fruition by designing a customized acceleration program grounded in science and established facts of start-up success. By the end of this book, you’ll be on your way to becoming a change maker of the future.What you will learn Find out what makes the hackathons a game changer in innovation Identify and tackle challenges in your organization by finding practical solutions Activate engagement among customers, partner organizations, and employees through an interactive and fun hackathon experience Leverage the Dream-Hack-Build method for enhanced organizational performance and brand development Customize your hackathon using the best platforms for your challenge Create a personalized acceleration program rooted in the science of group dynamics and psychology Who this book is for This book is for business leaders, C-suite executives, and decision-makers in search of impactful solutions to their organization's challenges. While a basic understanding of hackathons is beneficial, no other technical skills associated with hackathons are required to derive value from this book.

Are you ready for the metaverse, and what it will take to be an effective human leader in multiple, immersive, digital-physical worlds? ​Leadership in the Metaverse will help you transform Web3—also called WebMe—into WebWe. The metaverse—a more immersive internet—is evolving rapidly. Leadership in the Metaverse shares a new playbook to help you develop essential leadership skills needed to bridge our forever-hybrid, digital-physical human life on planet Earth—and build cohesive communities of strategy and impact. While the metaverse is being described “Web3” and “WebMe,” Dr. Carol A. Poore addresses head-on both metaverse innovation and expected societal challenges. She provides deep insight about leadership, participative strategy- and community-building, and essential communication skills so you can be prepared to lead in a metaverse world where virtual reality, 3D holograms, and human avatars will fascinate, captivate, and permanently change the way we live, work and play. Leadership in the Metaverse will help you: • Maximize the metaverse as a human relationship-building tool • Bring people and communities closer together, rather than further apart • Bond, bridge, and link hybrid worlds to build cohesive teams, work groups, organizations, boards of directors, and communities • Communicate effectively, connecting people with your organization’s purpose and future • Build Big C communities that lead to action and results that matter Dr. Carol A. Poore, author, speaker, and strategist, has been delivering effective leadership and transformational strategic planning results for more than 25 years. She has served in corporate, higher education, and nonprofit senior leadership and chief executive positions; led community planning initiatives; and has advised small businesses, nonprofits, local community organizations, and government entities during legacy-shaping times of change through her consultancy, Poore & Associates. She serves on the faculty at Arizona State University. Dr. Poore is the author of Strategic Impact: A Leader’s Three-Step Framework for the Customized Vital Strategic Plan (Fast Company Press), and Building Your Career Portfolio (Cengage Learning) published in English, German, and Korean.

An expansive discussion of the mechanics, framework, and implications of the metaverse In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time. In the book, you'll discover: How the technology is shaping the human evolution and society How game mechanics and experience design are key to unlock the full potential of the Metaverse unlocking a new frontier for social interaction How Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators and communities How Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse The ethical implications of designing highly emotionally impactful immersive experiences The potential dangers derived by the misuse of biometric and personal data to exploit consumer behaviour and for mass manipulation A thoroughly insightful discussion of a fascinating intersection of technology and humanity, Understanding the Metaverse belongs on the bookshelves of business leaders, technology enthusiasts, marketers, entrepreneurs, and anyone else with an interest in the next frontier of human achievement.

The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.

Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today. In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse. The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance. Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today.

An incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous—and largely untapped—potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won’t be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to engage customers in virtual environments and educators explore new avenues for immersive learning experiences, having a comprehensive understanding and guidance is immeasurably valuable. However, the need for more literature addressing these emerging fields leaves a gap in knowledge and practice. Exploring the Use of Metaverse in Business and Education fills this void by providing a structured framework for studying the multifaceted dimensions of the metaverse. Edited by experts in their respective fields, each chapter of the book offers insights into foundational technologies, cutting-edge academic research, practical applications, and challenges ahead. This comprehensive approach equips readers with the knowledge and tools to navigate the metaverse confidently. By addressing the metaverse's current state and future potential, the book enables businesses to leverage this transformative technology for marketing, branding, and e-commerce. It also provides educators with strategies for creating immersive virtual learning environments and enhancing student engagement.

The Complete and Comprehensive Guide to Business Transformation As digital technologies and consumer expectations continue to disrupt almost every industry sector, companies are placing greater emphasis on developing and implementing transformation programs. Changing the Game offers the practical knowledge required to create a dramatic step-change in company performance. Designed for executives and managers responsible for a transformation in any type of company and situation, this comprehensive real-world playbook covers the change process from start to finish — from assessing the situation and determining strategic priorities, to developing a roadmap, establishing the governance structure, managing initiative delivery, and evaluating the impact of the transformation. Adopting a robust and pragmatic approach to every stage of business transformation, this authoritative volume explains where to start, identifies key areas of focus, and describes the strategies, decisions, and actions necessary for achieving results. Throughout the text, case studies of leading organizations highlight essential tools and approaches, examine key challenges, and evaluate their impact. A wealth of practical tools help readers build a foundation for change in their organization, define a clear path forward, mobilize teams, assign responsibilities, execute initiatives, track progress, sustain momentum, and more. Provides detailed guidance on envisioning, designing, managing, and delivering a successful company, function or team transformation Enables readers to create a dramatic change in company performance with a results-focused approach based on leading management practices Contains more than 20 in-depth sections representing the entire transformation journey Includes numerous ready-to-use tools and templates, including 50 exhibits, that can be adopted in any organization to accelerate results Features tips and advice from top-level executives at leading companies and government organizations Changing the Game: The Playbook for Leading Business Transformation is an invaluable step-by-step blueprint for executives, managers, teams, and consultants involved in devising and executing transformation programs.