Hispanics comprise one of America's largest business-minded, faith-based, culturally-conservative entities—and their numbers continue to grow. Long assumed to be aligned with the Democrats, Hispanics have been ignored by many Republicans. Noted Hispanic marketing expert and political commentator Leslie Sanchez passionately argues that Hispanics, after years of watching Democrats fail them, need to shift their bets to Los Republicanos or risk gambling away their political future. In her book, Sanchez debunks the cultural and political myths about Hispanics and Republicans alike. She also offers a look at today's changing Hispanic mindset and the new dynamic force that is rising.

A new history reveals how the rise of the Latino vote has redrawn the political map and what it portends for the future of American politics. The impact of the Latino vote is a constant subject of debate among pundits and scholars. Will it sway elections? And how will the political parties respond to the growing number of voters who identify as Latino? A more basic and revealing question, though, is how the Latino vote was forged—how U.S. voters with roots in Latin America came to be understood as a bloc with shared interests. In The Rise of the Latino Vote, Benjamin Francis-Fallon shows how this diverse group of voters devised a common political identity and how the rise of the Latino voter has transformed the electoral landscape. Latino political power is a recent phenomenon. It emerged on the national scene during the turbulence of the 1960s and 1970s, when Mexican American, Puerto Rican, and Cuban American activists, alongside leaders in both the Democratic and the Republican parties, began to conceive and popularize a pan-ethnic Hispanic identity. Despite the increasing political potential of a unified Latino vote, many individual voters continued to affiliate more with their particular ethnic communities than with a broader Latino constituency. The search to resolve this contradiction continues to animate efforts to mobilize Hispanic voters and define their influence on the American political system. The “Spanish-speaking vote” was constructed through deliberate action; it was not simply demographic growth that led the government to recognize Hispanics as a national minority group, ushering in a new era of multicultural politics. As we ponder how a new generation of Latino voters will shape America’s future, Francis-Fallon uncovers the historical forces behind the changing face of America.

This is a long-awaited translation of a definitive account of the Republican Army in the Spanish Civil War. Michael Alpert examines the origins, formation and performance of the Republican Army and sets the Spanish Civil War in its broader military context. He explores the conflicts between communists and Spanish anarchists about how the war should be fought, as well as the experience of individual conscripts, problems of food, clothing and arms, and the role of women in the new army. The book contains extensive discussion of international aspects, particularly the role of the International Brigades and of the Soviet Russian advisers. Finally, it discusses the final uprising of professional Republican officers against the Government and the almost unconditional surrender to Franco. Professor Alpert also provides detailed statistics for the military forces available to Franco and to the Republic, and biographies of the key figures on both sides.

An “erudite, comprehensive” analysis of Latinx identity in the United States as it relates to American culture, society, and politics (Eduardo Bonilla-Silva, author of Racism Without Racists) “Latinx” (pronounced “La-teen-ex”) is the gender-neutral term that covers one of the largest and fastest growing minorities in the United States, accounting for 17 percent of the country. Over 58 million Americans belong to the category, including a sizable part of the country’s working class, both foreign and native-born. Their political empowerment is altering the balance of forces in a growing number of states. And yet Latinx barely figure in America’s ongoing conversation about race and ethnicity. Remarkably, the US census does not even have a racial category for “Latino.” In this groundbreaking discussion, Ed Morales explains how Latinx political identities are tied to a long Latin American history of mestizaje—“mixedness” or “hybridity”—and that this border thinking is both a key to understanding bilingual, bicultural Latin cultures and politics and a challenge to America’s infamously black–white racial regime. This searching and long-overdue exploration of the meaning of race in American life reimagines Cornel West’s bestselling Race Matters with a unique Latinx inflection.

"From the bestselling author of Nixonland and The Invisible Bridge comes the dramatic conclusion of how conservatism took control of American political power"--

Sometime in April 2014, somewhere in a hospital in California, a Latino child tipped the demographic scales as Latinos displaced non-Hispanic whites as the largest racial/ethnic group in the state. So, one-hundred-sixty-six years after the Treaty of Guadalupe Hidalgo brought the Mexican province of Alta California into the United States, Latinos once again became the largest population in the state. Surprised? Texas will make the same transition sometime before 2020. When that happens, America's two most populous states, carrying the largest number of Electoral College votes, will be Latino. New Mexico is already there. New York, Florida, Arizona, and Nevada are shifting rapidly. Latino populations since 2000 have doubled in Alabama, Arkansas, Georgia, and South Dakota. The US is undergoing a substantial and irreversible shift in its identity. So, too, are the Latinos who make up these populations. Matt Barreto and Gary M. Segura are the country's preeminent experts in the shape, disposition, and mood of Latino America. They show the extent to which Latinos have already transformed the US politically and socially, and how Latino Americans are the most buoyant and dynamic ethnic and racial group, often in quite counterintuitive ways. Latinos' optimism, strength of family, belief in the constructive role of government, and resilience have the imminent potential to reshape the political and partisan landscape for a generation and drive the outcome of elections as soon as 2016.

The GOP’s leading millennial pollster offers an eye-opening look at America’s shifting demographics and reveals how these changes will affect future elections. The American electorate is undergoing a radical transformation. Cultural factors are reshaping how a new generation of voters considers issues. Demographic shifts are creating an increasingly diverse electorate, and technological advances are opening new avenues for voter contact and persuasion. Kristen Soltis Anderson examines these hot-topic trends and how they are influencing the way youth, women, and minorities vote. Blending observations from focus groups, personal stories, and polling results, the Republican pollster offers key insights into the changing nature of American politics. The Selfie Vote introduces you to tech-savvy political consultants and shows you how these hip young pollsters and consultants are using data mining and social media to transform electoral politics—including tracking your purchasing history. Make some purchases at a high-end culinary store? Crave sushi? Your choices outside the ballot box can reveal how you might vote. And anyone interested in the future of politics should know where these cultural trends are heading. Data-driven yet highly readable, The Selfie Vote busts established myths about campaigns and elections while offering insights about what’s ahead—and what it could mean for American politics and governance.

Two trends are dramatically altering the American political landscape: growing immigration and the rising prominence of independent and nonpartisan voters. Examining partisan attachments across the four primary racial groups in the United States, this book offers the first sustained and systematic account of how race and immigration today influence the relationship that Americans have--or fail to have--with the Democratic and Republican parties. Zoltan Hajnal and Taeku Lee contend that partisanship is shaped by three factors--identity, ideology, and information--and they show that African Americans, Asian Americans, Latinos, and whites respond to these factors in distinct ways. The book explores why so many Americans--in particular, Latinos and Asians--fail to develop ties to either major party, why African Americans feel locked into a particular party, and why some white Americans are shut out by ideologically polarized party competition. Through extensive analysis, the authors demonstrate that when the Democratic and Republican parties fail to raise political awareness, to engage deeply held political convictions, or to affirm primary group attachments, nonpartisanship becomes a rationally adaptive response. By developing a model of partisanship that explicitly considers America's new racial diversity and evolving nonpartisanship, this book provides the Democratic and Republican parties and other political stakeholders with the means and motivation to more fully engage the diverse range of Americans who remain outside the partisan fray.

"This book is a true behind the scenes look at the historic Bernie 2020 Latino outreach operation and Chuck's unique story of redemption through his personal journey to Bernie." -Jeff Weaver, Bernie 2020 Senior Advisor

NEW YORK TIMES BESTSELLER • From the most successful Republican political operative of his generation, a searing, unflinching, and deeply personal exposé of how his party became what it is today “A blistering tell-all history. In his bare-knuckles account, Stevens confesses [that] the entire apparatus of his Republican Party is built on a pack of lies." —The New York Times Stuart Stevens spent decades electing Republicans at every level, from presidents to senators to local officials. He knows the GOP as intimately as anyone in America, and in this new book he offers a devastating portrait of a party that has lost its moral and political compass. This is not a book about how Donald J. Trump hijacked the Republican Party and changed it into something else. Stevens shows how Trump is in fact the natural outcome of five decades of hypocrisy and self-delusion, dating all the way back to the civil rights legislation of the early 1960s. Stevens shows how racism has always lurked in the modern GOP's DNA, from Goldwater's opposition to desegregation to Ronald Reagan's welfare queens and states' rights rhetoric. He gives an insider's account of the rank hypocrisy of the party's claims to embody "family values," and shows how the party's vaunted commitment to fiscal responsibility has been a charade since the 1980s. When a party stands for nothing, he argues, it is only natural that it will be taken over by the loudest and angriest voices in the room.