Unlock the ultimate secret to entrepreneurial success with this field-tested guide to guerrilla marketing and joint ventures! With his Guerrilla Marketing series, Jay Conrad Levinson has helped countless entrepreneurs level the playing field and compete with the big guys through low- and no-cost marketing strategies. Now he and coauthor Sohail Khan reveal how to master the most powerful weapon in the guerrilla marketing arsenal: strategic partnership. Guerrilla Marketing and Joint Ventures explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Real-life case studies—including Khan’s own experience of going from zero to four million customers in thirty days—will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.

Che Guevara, the larger-than-life hero of the 1959 revolutionary victory that overturned the Cuban dictatorship, believed that revolution would also topple the imperialist governments in Latin America. Che's call to action, his proclamation of "invincibility"-the ultimate victory of revolutionary forces-continues to influence the course of Latin American history and international relations. His amazing life story has lifted him to almost legendary status. This edition of Che's classic work Guerrilla Warfare contains the text of his book, as well as two later essays titled "Guerrilla Warfare: A Method" and "Message to the Tricontinental." A detailed introduction by Brian Loveman and Thomas M. Davies, Jr., examines Guevara's text, his life and political impact, the situation in Latin America, and the United States' response to Che and to events in Latin America. Loveman and Davies also provide in-depth case studies that apply Che's theories on revolution to political situations in seven Latin American countries from the 1960s to the present. Also included are political chronologies of each country discussed in the case studies and a postscript tying the analyses together. This book will help students gain a better understanding of Che's theoretical contribution to revolutionary literature and the inspiration that his life and Guerrilla Warfare have provided to revolutionaries since the 1960s. This volume is an invaluable addition to courses in Latin American studies and political science.

The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.

These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver

Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.

Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." -Mark Victor Hansen, coauthor, Chicken Soup for the Soul. "The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com. "The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it."-Jim Cathcart, author, The Acorn Principle. GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.

This book on Guerrilla War, by an American Officer, a student of and an operator in the field of Unconventional Warfare, is most opportune and timely. For the first time, in many instances Principles are identified and explained by historical examples. Colonel Ney holds to the belief that AMERICANS have a tradition of successful GUERRILLA WAR operations from the earliest days of the Nation’s history. Rogers, Marion, Boone, Mosby, Morgan, Quantrill, Ferguson, Andrews, Mackenzie, Funston, Pershing, McCoy, Fertig, Volckmann, Blackburn, Parker, Praeger, Calyer, McGee, Cushing, Anderson, Calvert, Ramsey, Straughn, Thorp, McLish, Childress, Lapham, Barnett: these and others have led or countered GUERILLAS. MARX did not invent GUERRILLA WAR, it was a military phenomenon centuries before his birth; but it has been seized and converted into a comfortable vehicle of Cold-War combat by International Communism. To defeat it, we must know what it is and how it works; to wage it we must understand its PRINCIPLES. That is why this book was written!

"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

Guerrilla Theory examines the political, ontological, and technological underpinnings of the guerrilla in the digital humanities (DH). The figure of the guerrilla appears in digital humanities’ recent history as an agent of tactical reformation. It refers to a broad swath of disciplinary desires: digital humanities’ claim to collaborative and inclusive pedagogy, minimal and encrypted computing, and a host of minoritarian political interventions in its praxis, including queer politics, critical race studies, and feminist theory. In this penetrating study, Matthew Applegate uses the guerrilla to connect popular iterations of digital humanities’ practice to its political rhetoric and infrastructure. By doing so, he reorients DH’s conceptual lexicon around practices of collective becoming, mediated by claims to conflict, antagonism, and democratic will. Applegate traces Michael Hardt and Antonio Negri’s radical democratic ingresses into network theory, the guerrilla’s role in its discourse, and concerns for the digital humanities’ own invocation of the figure. The book also connects post- and decolonial, feminist, and Marxist iterations of DH praxis to the aesthetic histories of movements such as Latin American Third Cinema and the documentary cinema of the Black Panther Party. Concluding with a meditation on contemporary political modalities inherent in DH’s disciplinary expansion, Guerrilla Theory challenges the current political scope of the digital humanities and thus its future institutional impact.