‘This was one of those books that just keeps giving ... I cannot explain how much I loved this book ... It’s a thriller, it’s about friendships, it’s about finding your path, it’s a murder mystery, it’s just brilliant’ Reader review, ⭐⭐⭐⭐⭐

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​ Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.

Change is hard, but learning more about it doesn't have to be boring. The Change Book: Change the Way You Think About Change helps you get smart on change management without the pain. It addresses framing your change, leadership, resistance, culture, communication and more. Flip it open to any page and you'll find powerful, concise, and easy advice from battle-tested practitioners. Why aren't your communication efforts working? The book addresses common pitfalls, like waiting too long, delivering "bad" news and hitting people with the wrong kinds of information. How many people should you involve in your new effort? There's advice on engaging the masses and there are real stories of organizations who harnessed the power of their people. What should you do about those who resist? Do you have to turn all of them into supporters? Read about finding the people in your "sweet spot" and focusing on them. How will you keep people excited and engaged? The book offers tips for getting buy-in and maintaining momentum.

Using materials drawn from a variety of disciplines, this book explores the repective parts played by man and climate in altering the face of the arid Southwest of the United States and the arid Northwest of Mexico.

How do you make your way in a fast-changing world? Why do we have less and less time? Why are some people unfaithful? Who governs the world? This book is about change - from the small and seemingly insignificant transitions in our day-to-day lives, to the big and almost incomprehensible shifts in human history. Because if we want to make change happen ourselves, we have to understand it first. Distilling expert wisdom and complex theories, the authors of the bestselling The Decision Book present fifty simple and effective models to help us make sense of our changing world. Everything is in a constant state of change, from the personal and political to economics and the environment. Whether you're buying a new car, deciding who to vote for, or making an investment, this little book offers surprisingly simple explanations of the biggest theories of transformation that will help you see the world anew - and radically challenge some of your preconceived ideas.

Making dramatic life changes can be difficult. The true secret to life-long transformation, according to certified professional counselor Bill O'Hanlon, is to take baby steps; small, subtle changes will yield profound and lasting results when added together. In this concise book, O'Hanlon shares his simple formula for making the small changes that lead to big shifts: Change the Doing, Change the Viewing, and Change the Setting. Each simple concept is illustrated with examples of everyday challenges with easy-to-implement experiments for affecting transformation, as in this example from "Change the Viewing": Don't expect, be happy: Ken Keyes developed a simple strategy to be happy: Expect everyone and everything to be exactly as it is. When you are upset, he suggests, it is only because your expectations haven't been fulfilled and you are demanding that reality be as you want it to be, rather than how it is. So expect things to be as they are, and you'll be happy. For the next day or so, every time something happens within you or out in the world that could upset you, shift into expecting it to be exactly as it is. Tell yourself it is exactly as it is supposed to be. As a licensed marriage and family therapist and the author of more than thirty books, O'Hanlon understands that it often takes only simple adjustments to create a better life. With a therapist's keen understanding of what works, O'Hanlon offers straightforward advice that is reminiscent of chatting with a dear friend for achieving simple yet significant life changes.

Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. The money we routinely spend on food, clothes, gifts, and even indulgences is an untapped superpower. What would happen if we slowed down to make more thoughtful decisions about what we buy? For "mom and pop" stores across the country, and artisan and agricultural communities around the world, every purchase matters. Consumers--whether individuals, small businesses, or corporations--are paying more attention than ever to how their goods are made; and retailers--large and small--are responding by investing in ethical and eco-friendly production. Yet figuring out which brands to support can feel overwhelming. Jane Mosbacher Morris has devoted her career to creating economic opportunities for vulnerable communities around the world, and in this valuable book, she shares her passion and insights on how we, as consumers, can create positive change too. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better informed consumers. Morris tells inspiring stories about how victims of human trafficking and natural disasters have been empowered by economic opportunity, and she offers practical ideas about how we can support these communities through our purchases--whether it comes to jewelry made from recycled materials in Haiti, sustainably grown and ethically sourced coffee and chocolate from farmers in some of the poorest regions of the world, or mass-produced jeans and shoes made in factories where workers are guaranteed decent working conditions and a fair wage.

Transform your organization with speed and efficiency using this insightful new resource Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You'll discover the emerging science of change that teaches us about how to build organizations – from businesses to governments – that change and adapt rapidly. In Change you'll discover: Why the ability of organizations to deal with threats and take advantage of opportunities in the face of ever greater complexity and uncertainty is being severely challenged In-depth, evidence-based, actionable solutions for dealing with institutional resistance to change Case studies and success stories that describe organizations who have successfully built the ability to change quickly into their DNA A universal approach for how to dramatically improve outcomes from various change efforts, including: strategy execution, digital transformation, restructuring, and more Perfect for managers, executives, and leaders at companies of all types and sizes, Change will also prove to be a valuable asset to other professionals who serve these organizations. This book is for anyone seeking a proven approach for delivering fast, sustainable and comprehensive results.