Communication for Business and the Professionsemphasizes skills acquisition in the context of organizational communication theory and research. Based on the testimony and experience of successful managers in various fields, the text displays its emphasis on business and industry and the professions.

Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.

Assessing the current state of writing instruction for the business world as well as promising developments of theory and practice in this expanding field, this book contains 14 articles by nationally known leaders in this teaching specialty. The first section of the book, looking at the writing process as it applies to professional writing, consists of: (1) "Rhetorical Problem Solving: Cognition and Professional Writing" (L. Flower); (2) "Arranging Business Prose" (J. Selzer); (3) "What Classical Rhetoric Has to Offer the Teacher and the Student of Business and Professional Writing" (E. Corbett); and (4) "Interactive Writing on the Job: Definitions and Implications of 'Collaboration'" (B. Couture and J. Rymer). Articles in the second section discuss writing as practiced in corporations, government, the law, and academia: (5) "Writing in Organizations" (J. Redish); (6) "Understanding the Writing Context in Organizations" (L. Driskill); (7) "The State of Legal Writing: 'Res Ipsa Loquitur'" (G. Gopen); and (8) "Writing by Academic Professionals" (D. Dietrich). The third section, on teaching professional writing, contains the following articles: (9) "Use of the Case Method in Teaching Business Communication" (J. DiGaetani); (10) "Building Ethos: Field Research in a Business Communication Course" (D. Lauerman); (11) "A Critique of the Rhetorical and Organizational World of Business Communications Texts" (B. Gallagher); and (12) "The Teaching and Practice of 'Professional Writing'" (C. Knoblauch). Articles in the final section survey professional writing programs: (13) "What's Going On in Business and Management Communication Courses" (M. Munter); and (14) "The Professional Writing Program and the English Department" (J. Brereton). (SR)

A Book Establishes Your Authority and Credibility Faster and Easier Than Anything Else. This is the Guide You Need to Write Yours! The biggest and best tool you'll ever have in your belt is a business book with your name on the cover Authority and Credibility-Your own book effortlessly attracts investors, clients, and customers Brand recognition-Your own book makes your name and brand easier to recognize, extending your reach further than ever before The ultimate business card-We're hard-wired to hold on to books, to keep and care for them, and to share them with others. When's the last time someone did that with your business card? You Must Write a Book introduces you to how a book can help you to build and grow your business and your brand, and how you can put your ideas on the page You'll learn: Why a book matters to your business Pre-planning and strategic thinking, before putting even the first word on the page How to write your book by committing to only a few words per day How to hire ghostwriters or other professionals to get your ideas on the page, without writing a word The steps for launching your book like a pro Marketing plans-both for your book, and using your book to market yourself and your business Honorée Corder is the author of dozens of books, she does all sorts of other magical things, and her badassery is legendary. She is Hal Elrod's business partner and co-creator of The Miracle Morning book series, and she coaches high profile professionals, guiding them into some of the best decisions they've ever made. If You're Looking for a Single Tool to Achieve Next-Level Success, Pick Up Your Copy of 'You Must Write A Book' Right Now!

On business communication

This text integrates business and communication concepts to immerse students in the global communication experiences of business professionals. The authors argue that the essentials of intercultural communication, such as nonverbal communication, conflict, meeting management, interviewing, and negotiations are most useful to burgeoning professionals when they are woven into discussions about economic systems, market forces, production processes, finance structures, and human resources priorities. Each chapter begins with an explanation of theories and key terms appropriate for introductory-level students in both business and communication, then supplements that discussion with examples that demonstrate the concepts at work. The cases chosen represent different market systems in both dominant and emerging economies, explaining the cultures of competitive markets with a global perspective rather than focusing on the United States. This book is ideal as a text for courses in international business or professional intercultural communication, or as a supplement for more general business and communication courses.

Are you a leader? Do you have what it takes to be successful? How good are you at managing money? Can you supervise? How persuasive are you? Are you considerate? Here's a series of books that are not just another set of test-yourself books. Highly readable, these books are written by professionals and provide expert guidance to help you evaluate yourself, and enrich and fortify your life.

Reprint of the original, first published in 1860.