Coca-Cola Girls

Coca-Cola Girls
Author :
Publisher :
Total Pages : 296
Release :
ISBN-10 : IND:30000086792136
ISBN-13 :
Rating : 4/5 (36 Downloads)

Synopsis Coca-Cola Girls by : Chris H. Beyer

This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.

Understanding Girls with AD/HD

Understanding Girls with AD/HD
Author :
Publisher :
Total Pages : 324
Release :
ISBN-10 : PSU:000046173751
ISBN-13 :
Rating : 4/5 (51 Downloads)

Synopsis Understanding Girls with AD/HD by : Kathleen G. Nadeau

A ground-breaking book on the needs and issues of girls with attentional problems: why they are often undiagnosed, how they are different from boys, and what their special needs are in school, in their social world and at home. Age-related checklists from pre-school to high school help parents and professionals better identify and help girls with AD/HD.

Pioneering African-American Women in the Advertising Business

Pioneering African-American Women in the Advertising Business
Author :
Publisher : Taylor & Francis
Total Pages : 255
Release :
ISBN-10 : 9781317421672
ISBN-13 : 1317421671
Rating : 4/5 (72 Downloads)

Synopsis Pioneering African-American Women in the Advertising Business by : Judy Davis

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.

The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising
Author :
Publisher : Routledge
Total Pages : 1754
Release :
ISBN-10 : 9781135949068
ISBN-13 : 1135949069
Rating : 4/5 (68 Downloads)

Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Attention, Girls!

Attention, Girls!
Author :
Publisher : American Psychological Association
Total Pages : 129
Release :
ISBN-10 : 9781433835391
ISBN-13 : 1433835398
Rating : 4/5 (91 Downloads)

Synopsis Attention, Girls! by : Patricia O. Quinn

Foreword Magazine Book of the Year Finalist, Juvenile Non-Fiction Moonbeam Children's Book Award for Health Issues (Gold) An Honors NAPPA (National Parenting Publications Awards) winner Washington Book Publishers' 2010 Book Design & Effectiveness Award, First Place for Illustrated Text Meet Maddie. She sometimes forgets her homework, and she daydreams in class. She's smart and helpful. She doesn't bother other kids and she never ever gets into trouble! So, could she really have AD/HD? With Attention, Girls! you'll meet other girls with AD/HD just like you and you'll learn lots of ways to take charge of your life. This book has tons of strategies and tips for you to: Learn all about AD/HD Get organized Pay attention Make and keep friends Deal with your emotions Understand medication And so much more! So get reading and soon you'll get back to the business of being you! Empowering, practical, and straightforward, Attention, Girls! gives girls the skills to take charge of their ADHD and their lives.

Hello Girls

Hello Girls
Author :
Publisher :
Total Pages : 0
Release :
ISBN-10 : 1853753955
ISBN-13 : 9781853753954
Rating : 4/5 (55 Downloads)

Synopsis Hello Girls by : Prion

Ad Women

Ad Women
Author :
Publisher : Prometheus Books
Total Pages : 415
Release :
ISBN-10 : 9781615920686
ISBN-13 : 1615920684
Rating : 4/5 (86 Downloads)

Synopsis Ad Women by : Juliann Sivulka

Following three key periods in the history of American advertising, which represent eras of major social change, this work describes how the recognition of women as primary consumers has resulted in the hiring of more women to promote products for this target audience.

Female Spectacle

Female Spectacle
Author :
Publisher : Harvard University Press
Total Pages : 336
Release :
ISBN-10 : 9780674037663
ISBN-13 : 0674037669
Rating : 4/5 (63 Downloads)

Synopsis Female Spectacle by : Susan A. Glenn

When the French actress Sarah Bernhardt made her first American tour in 1880, the term feminism had not yet entered our national vocabulary. But over the course of the next half-century, a rising generation of daring actresses and comics brought a new kind of woman to center stage. Exploring and exploiting modern fantasies and fears about female roles and gender identity, these performers eschewed theatrical convention and traditional notions of womanly modesty. They created powerful images of themselves as ambitious, independent, and sexually expressive New Women. Female Spectacle reveals the theater to have been a powerful new source of cultural authority and visibility for women. Ironically, theater also provided an arena in which producers and audiences projected the uncertainties and hostilities that accompanied changing gender relations. From Bernhardt's modern methods of self-promotion to Emma Goldman's political theatrics, from the female mimics and Salome dancers to the upwardly striving chorus girl, Glenn shows us how and why theater mattered to women and argues for its pivotal role in the emergence of modern feminism.

The Modern Girl Around the World

The Modern Girl Around the World
Author :
Publisher : Duke University Press
Total Pages : 449
Release :
ISBN-10 : 9780822389194
ISBN-13 : 0822389193
Rating : 4/5 (94 Downloads)

Synopsis The Modern Girl Around the World by : Alys Eve The Modern Girl around the World Research Group

During the 1920s and 1930s, in cities from Beijing to Bombay, Tokyo to Berlin, Johannesburg to New York, the Modern Girl made her sometimes flashy, always fashionable appearance in city streets and cafes, in films, advertisements, and illustrated magazines. Modern Girls wore sexy clothes and high heels; they applied lipstick and other cosmetics. Dressed in provocative attire and in hot pursuit of romantic love, Modern Girls appeared on the surface to disregard the prescribed roles of dutiful daughter, wife, and mother. Contemporaries debated whether the Modern Girl was looking for sexual, economic, or political emancipation, or whether she was little more than an image, a hollow product of the emerging global commodity culture. The contributors to this collection track the Modern Girl as she emerged as a global phenomenon in the interwar period. Scholars of history, women’s studies, literature, and cultural studies follow the Modern Girl around the world, analyzing her manifestations in Germany, Australia, China, Japan, France, India, the United States, Russia, South Africa, and Zimbabwe. Along the way, they demonstrate how the economic structures and cultural flows that shaped a particular form of modern femininity crossed national and imperial boundaries. In so doing, they highlight the gendered dynamics of interwar processes of racial formation, showing how images and ideas of the Modern Girl were used to shore up or critique nationalist and imperial agendas. A mix of collaborative and individually authored chapters, the volume concludes with commentaries by Kathy Peiss, Miriam Silverberg, and Timothy Burke. Contributors: Davarian L. Baldwin, Tani E. Barlow, Timothy Burke, Liz Conor, Madeleine Yue Dong, Anne E. Gorsuch, Ruri Ito, Kathy Peiss, Uta G. Poiger, Priti Ramamurthy, Mary Louise Roberts, Barbara Sato, Miriam Silverberg, Lynn M. Thomas, Alys Eve Weinbaum

Children, Adolescents, and the Media

Children, Adolescents, and the Media
Author :
Publisher : SAGE
Total Pages : 641
Release :
ISBN-10 : 9781412944670
ISBN-13 : 1412944678
Rating : 4/5 (70 Downloads)

Synopsis Children, Adolescents, and the Media by : Victor C. Strasburger

Up-to-date and case-study laden analysis of how children and adolescents interact with the media.