This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching and management activities comprising digital transformation, e-business, the representation of knowledge, human–computer interaction and business optimization. The trends discussed include artificial intelligence, virtual reality, robotics, blockchain, and many more. Professors and researchers who conduct research and teach at the interface between academia and business present the latest advances in their field. The book adopts the philosophy of applied sciences and combines both rigorous research and practical applications. As such, it addresses the needs of both professors and researchers, who are constantly seeking inspiration, and of managers seeking to tap the potential of the latest trends to take their business to the next level. Readers will find answers to pressing questions that arise in their daily work.

Business information systems and business information technology are integral aspects of modern business, and managers in these areas are now expected to have knowledge of human and managerial issues, as well as technical ones. This concise and readable book is a level-by-level primer that addresses the core subjects in business information systems and business information technology to enhance students’ understanding of the key areas. Each chapter begins with a case study and features at the end: a summary of major points, glossary of terms, suggested further reading and student activities. Some areas covered include: Different functional areas of business, including accounting, HRM and marketing Development and implementation of information systems Methods to support the analysis and design of policy and practice Strategic management to align information technology with organizational needs Covering the subject matter in a highly accessible manner, this is an ideal text for both undergraduate and masters students on business information systems, business information technology and business information management courses. This text is supplemented with over 900 detailed powerpoint slides for instructors, accessible via the Routledge Instructor Resource page at http://cw.routledge.com/textbooks/instructordownload/

This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features new technologies that stimulate and enable new business opportunities; and “Digital Business Transformation,” comprising business and management concepts that employ specific technological solutions for their practical implementation. Combining new insights from research, teaching and management, including digital transformation, e-business, knowledge representation, human-computer interaction, and business optimization, the book highlights the breadth of research as well as its meaningful and relevant transfer into practice. It is intended for academics seeking inspiration, as well as for leaders wanting to tap the potential of the latest trends to take society and their business to the next level.

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

"Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world."--BC Campus website.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

This book demonstrates how the IT complex can be viewed & managed as any other company business unit which contributes to the company's "bottom-line." The view is based upon an IT management model that is business plan-driven; comprehensive of IT's management & technical functions; and inclusive of both IT & business unit responsibilities.

This book is primarily intended as an undergraduate text that introduces students to the impact of modern information technology on business. It focuses upon the use of information technology on organizations of all kinds, and the way this is constrained by the wider society within which such organizations operate.

Annotation A call for IT and business managers to reformulate the way they manage IT, this book contends that if IT is to deliver business value, it should be measured in core business terms such as customer satisfaction, revenue growth, and profitability. Leading academic research and industry best practices are synthesized, and principles and strategies are presented for managing for optimum IT business value, the IT budget, and the IT organization's capability. In a time when IT spending is reduced and IT organizations are often perceived as cost centers, a necessary and timely counterbalance is provided, and the argument is made that IT investments can and should be linked directly to enterprise business indicators. Also discussed is how IT spending should improve corporate profitability and how the relationship between IT initiatives and business indicators should be explicit and empirical.