"A fresh take on the problem of time wasters in our corporate and personal lives, "The Myth of Multitasking" will change your paradigm about what is productive and what is not."--Hyrum Smith, co-founder, Franklin Covey.

This book offers an overview of state-of-the-art research in cognitive control and task switching, which involve the regulation of one's own behavior by reference to internal plans, schedules, and rules. An international cast of researchers from a range of disciplines reviews the latest findings and theories regarding this fundamental yet mysterious aspect of the human brain and behavior.

The thirty-two contributions discuss evidence from psychological experiments with healthy and brain-damaged subjects, functional imaging, electrophysiology, and computational modeling.

Multitasking refers to performance of multiple tasks. The most prominent types of multitasking are situations including either temporal overlap of the execution of multiple tasks (i.e., dual tasking) or executing multiple tasks in varying sequences (i.e., task switching). In the literature, numerous attempts have aimed at theorizing about the specific characteristics of executive functions that control interference between simultaneously and/or sequentially active component of task-sets in these situations. However, these approaches have been rather vague regarding explanatory concepts (e.g., task-set inhibition, preparation, shielding, capacity limitation), widely lacking theories on detailed mechanisms and/ or empirical evidence for specific subcomponents. The present research topic aims at providing a selection of contributions on the details of executive functioning in dual-task and task switching situations. The contributions specify these executive functions by focusing on (1) fractionating assumed mechanisms into constituent subcomponents, (2) their variations by age or in clinical subpopulations, and/ or (3) their plasticity as a response to practice and training.

Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Want to stop losing your car keys? Will a creative idea into existence? Have more productive arguments with your spouse? In Your Daily Brain, the team behind Marbles: The Brain Store, a chain devoted to building better brains, shows you all the weird and wonderful ways your brain works throughout the day—even when you think it’s not working at all, like when you’re on the treadmill or picking the kids up from school. Consider this book a wake-up call, a chance to take a closer look at and jump start your brain. From the minute your alarm clock buzzes in the morning until your head hits the pillow at night, your daily activities—everything from doing a crossword puzzle to parallel parking—are part of a process for how you evaluate the world, make choices and decisions, and reach short-term goals while keeping your eyes on the bigger ones. In each, you have the opportunity to use your brain for better or worse, whether it’s what to listen to you on your morning commute or avoiding mental traps at the grocery store. Packed with information as well as useful tips and tricks, Your Daily Brain is the brain hack you’ve been looking for!

This book presents social, cognitive and neuroscientific approaches to the study of self-control, connecting recent work in cognitive and social psychology with recent advances in cognitive and social neuroscience. In bringing together multiple perspectives on self-control dilemmas from internationally renowned researchers in various allied disciplines, this is the first single-reference volume to illustrate the richness, depth, and breadth of the research in the new field of self control.

Insights on the cognitive processes behind the flexibility of human behavior that enables us to adapt to differing demands and changing circumstances Human beings perform thousands of tasks each day, often in close succession or interleaved with each other, and "task switching" has become a buzz word. The precondition for calling something a task is the existence of an intention to perform it, in contrast to, e.g., producing unintended motor sequences. The very idea of task switching implies that the flexibility of human behavior requires cognitive control processes that can "re-configure" the task set (taken to broadly refer a specific configuration of representational elements and processing operations) in order to adapt to changing intentions, respond to novel or unexpected circumstances, and deal with problem solving situations. Understanding the functional mechanisms underlying cognitive control of task sets is therefore the holy grail of cognitive psychology - coveted but not easily attainable. The aim of this compilation is to provide both state-of-the art focused reviews on currently intensely debated topics and empirical contributions on outstanding current issues in task switching research. Topics covered include: o The role of cue processing in task switching o Task switching methodology o Episodic memory processes involved in cognitive control o Response inhibition in task switching o The processing of task-irrelevant stimuli o The multitasking mind