NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

First Published in 1987 The Yezidis: A Study in Survival traces the origin of Yezidi community's religion, describes the discovery of the people by Western travellers in the early nineteenth century and details the Yezidi community's traumatic history and their status in the 80s. The Yezidi religious group is spread out over Iraq, Turkey, Syria, and erstwhile USSR and have retained their identity for over 500 years. The Yezidi's believe that Lucifer, the fallen angel, has been forgiven by God and reinstated as chief angel: their history is, like their faith, characterized by dignity and survival in the face of great odds. Chapters also cover Sultan Abdul Hamid's cruel but vain efforts to force the Yezidis to embrace Islam, leading to the emergence of Mayan Khatun, a strong-willed Yezidi princess who ruled the community from 1913-1958. They include vivid account of her rivalry with her brother Ismail and the ill-fated marriage between her son and his daughter. The final chapter describes the community in Soviet Armenia and Georgia. This book is a must read for students of Middle East studies and Middle East history.

Robert Fisk has amassed a massive and devoted global readership with his eloquent and far-ranging articles on international politics. Now, for the first time, his brave and incisive essays have been collected in a single volume that ranges in scope from the recent war in Lebanon to the rise of Hamas; from the invasion of Kuwait to the looting of Baghdad; from America's imperial ambitions to the inescapable influence of the Treaty of Versailles. Taken together, these articles form an unparalleled account of our war-torn recent history.

Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

For many years Malise Ruthven has been at the forefront of discerning commentary on the Islamic world and its relations with the predominantly secularised and Christian societies of the West. Well known for his bold interventions on such issues as the Rushdie affair and publication of "The Satanic Verses"; the many unresolved questions relating to the Lockerbie bombing; and the globe-changing terrorist attack of 9/11, Ruthven's perceptive writings, particularly those that have appeared in the "New York Review of Books", reliably re-frame difficult issues and problems so that his readers are prompted to look at the challenges afresh. Ruthven is here at his most compelling: he offers astute and topical insights across the whole spectrum of Middle East and Islamic studies. Whether questioning the involvement of Libyan agents in the downing of Pan Am Flight 103; exploring the contested place of women in Islam; or discussing the disputed term 'Islamofascism' (his own), the author's probing, searchlight intelligence aims always to get at the truth of things, regardless of attendant controversy. Representing the 'best of Ruthven', these lucid essays will be widely appreciated by students, specialists and general readers. They transform our understandings of contemporary society.

The year is 2014. Pakistan is now a full-fledged democracy and beginning to reconcile with India. However, there are forces working against this fragile peace. A Pakistani jihadi leader, Yasser Basheer, travels to the Red Corridor and enlists the support of an Indian Naxalite commander. Their plan: to unleash Pralay, India's experimental intercontinental ballistic missile, on the subcontinent. As the missile changes course en route, it hits Pakistan and causes collateral damage. In response, Pakistan declares war on India. As the web of politics, deceit and treachery deepens, it turns out there are larger interests at stake and bigger players involved in a confrontation that threatens to destabilize the entire subcontinent. In this gripping thriller, Sami Ahmad Khan explores the consequences of an Indo-Pak war and its devastating effects on South Asia.

This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.

Explores the full scope of Arab cultural life since World War II. The book reveals a homogeneous yet richly diverse culture across the Arab nations.

Simons describes the current human-rights situation in Saudi Arabia with reference to corruption, the treatment of dissidents, the penal system, the suppression of women, slavery and other aspects. A detailed history, from pre-Islamic times to the present, is provided, with attention to the influence of Mohammed, the Saudi ascendancy, the role of the West, the discovery of oil and the wars in the region. Finally attention is given to the various (economic/political/religious) problems that today face the Saudi regime and to the Saudi response.