WANT A NON-CODING JOB AT A TECH COMPANY? Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017). You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here's the secret: you don't need to learn how to code to break into the tech industry. Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. We'll explain how Google's ad targeting algorithm works, but Google probably won't ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google's ad platform works, you'll be in a far stronger position to come up with good growth strategies. We'll show you how Robinhood, an app that lets you trade stocks without commission, makes money by earning interest on the unspent money that users keep in their accounts. No one will ask you to explain this. But if someone asks you to come up with a new monetization strategy for Venmo (which lets you send and receive money without fees), you could pull out the Robinhood anecdote to propose that Venmo earn interest off the money sitting in users' accounts. We'll talk about some business cases like why Microsoft acquired LinkedIn. Microsoft interviewers probably won't ask you about the motive of the purchase, but they might ask you for ideas to improve Microsoft Outlook. From our case study, you'll learn how the Microsoft and LinkedIn ecosystems could work together, which can help you craft creative, impactful answers. You could propose that Outlook use LinkedIn's social graph to give salespeople insights about clients before meeting them. Or you could suggest linking Outlook's organizational tree to LinkedIn to let HR managers analyze their company's hierarchy and figure out what kind of talent they need to add. (We'll further explore both ideas in the book.) Either way, you're sure to impress. Learn the must know concepts of tech from authors who have received job offers for Facebook's Rotational Product Manager, Google's Associate Product Marketing Manager, and Microsoft's Program Manager to get a competitive edge at your interviews!

KNOWledge SUCCESSion is intended for executives and developing professionals who face the challenges of delivering business benefits for today, while building the capabilities required for an increasingly changing future. The book is structured to build from foundational requirements toward connecting the highly interdependent aspects of success in an emerging complex world. A wide range of concepts are brought together in a logical framework to enable readers of different disciplines to understand how they either create barriers or can be harvested to generate synergistic opportunities. The insights are robust as and pragmatic to help leaders create an environment in which their teams develop the knowledge and capabilities for sustained strategic success. This book also has extended learning for postgraduate students of business and project management in either an informal or a formal learning context. All successful medium to large organizations now need to have active management of projects and the ability to develop knowledge and capability to drive innovation and maintain relevance. There are detailed books on how to manage projects, texts of knowledge management, and volumes on innovation and change, but there is no one book that brings all these interdependent aspects of success together within the context of projects.

Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Financial and Lifestyle Freedom!It's never been easier and the opportunity has never been better, to start selling physical products on Amazon. Now is the time to start an online selling business that will give you the financial and lifestyle freedom that you've always wanted. In this book, online entrepreneur and bookselling expert Bryan Young, lays out a blueprint for you to be able to systematically start your own used bookselling business. But he don't stop there, he lays out the steps necessary to not only help you build a profitable online selling business, but to also work quickly to systematize and outsource the whole thing. Bryan shares with you his entrepreneurial approach to online selling that will give you the knowledge necessary to scale your business beyond what you could ever do on your own.An "Automated Amazon Bookselling Business" not only gives you financial freedom, but more importantly it gives you lifestyle freedom as well. You're able to make nice profits while not having to do any of the book sourcing and book listing yourself. You set up this legitimate business, earn a solid income and then you can spend your days doing the things that you want to do. Do you want to maximize your time spent with your family? Have you always wanted to work from home? If money weren't an issue, would you spend your free time focusing on a favorite charity? Maybe you'd like to have time to travel or pursue a favorite hobby? If you follow Bryan's advice and take the 10 steps necessary set up and fully automate a book selling business, you'll be well on your way to freedom and success!Table of Contents for Book Flipping:* Introduction* About Me* Why Used Books?* Step #1 Acquire a Barcode Scanning Device* Step #2 Outsourcing with Fulfillment by Amazon (FBA)* Step #3 Establish a Book Buying Criteria* Step #4 Locate and Research Local Thrift Stores* Step #5 Start Scanning* Step #6 Prepare, Label, Ship and Document* Step #7 Establish How Your People Will Pay for the Books and Be Paid* Step #8 Hire Top Talent* Step #9 Step Up Inventory Management* Step #10 Expand Your Entrepreneurial Mind* Conclusion* AcknowledgmentsThis comprehensive 230+ page manual will give you all of the direction necessary to get you started in a business that is sure to yield very nice profits after just a handful of months.

A Story of Big Tech Censorship and Bias and the Fight to Save Our Country The madness of Google's attempt to mold our reality into a version dictated by their corporate values has never been portrayed better than in this chilling account by Google whistleblower, Zach Vorhies. As a senior engineer at Zach watched in horror from the inside as the 2016 election of Donald Trump drove Google into a frenzy of censorship and political manipulation. The American ideal of an honest, hard-fought battle of ideas—when the contest is over, shaking hands and working together to solve problems—was replaced by a different, darker ethic alien to this country's history as wave after of censorship destroyed free speech and entire market sectors. Working with New York Times bestselling author Kent Heckenlively (Plague of Corruption), Vorhies and Heckenlively weave a tale of a tech industry once beloved by its central figure for its innovation and original thinking, turned into a terrifying “woke-church” of censorship and political intolerance. For Zach, an intuitive counter-thinker, brought up on the dystopian futures of George Orwell, Aldous Huxley, and Ray Bradbury, it was clear that Google was attempting nothing less than a seamless rewriting of the operating code of reality in which many would not be allowed to participate. Using Google's own internal search engine, Zach discovered their real "AI-Censorship" system called “Machine Learning Fairness,” which he claims is a merging of critical race theory and AI that was secretly released on their users of search, news and YouTube. He collected and released 950 pages of these documents to the Department of Justice and to the public in the summer of 2019 through Project Veritas with James O'Keefe, which quickly became their most popular whistleblower story, which started a trend of big whistleblowing. From Google re-writing their news algorithms to target Trump to using human tragedy emergencies to inject permanent blacklists, Zach and Kent provide a “you are there” perspective on how Google turned to the dark side to seize power. They finish by laying out a solution to fight censorship. Read this book if you care to know how Google tries to manipulate, censor, and downrank the voice of its users.

Torture in Abu Ghraib prison. Corporate fraud. Falsified records at Veterans Administration hospitals. Teachers pressured to feed test answers to students. These scandals could have been prevented if, early on, people had said no to their higher-ups. Ira Chaleff discusses when and how to disobey inappropriate orders, reduce unacceptable risk, and find better ways to achieve legitimate goals. He delves into the psychological dynamics of obedience, drawing in particular on what Stanley Milgram's seminal Yale experiments-in which volunteers were induced to administer shocks to innocent people-teach us about how to reduce compliance with harmful orders. Using vivid examples of historical events and everyday situations, he offers advice on judging whether intelligent disobedience is called for, how to express opposition, and how to create a culture where citizens are educated and encouraged to think about whether orders make sense. --

The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: Creating your own Specific Brand Image (SBI) Developing a flexible business that can evolve with industry trends Using holistic branding to maximize your customer experience Crafting a business that is unique with uncompromising quality Creative ways to differentiate your coffee house Barista hiring tips to ensure an engaging culture Techniques to keep your staff motivated Today's coffee house design trends The role of the professional barista Creating your own business plan Weekly Playbook to increase ticket averages"

Book More Shows that Pay More! "The Showbiz Master Plan" is a live entertainer's blueprint to creating a money-generating brand, making a consistent 6-figure income and setting up for retirement.The goal of any entertainer is to bring joy to people but most will agree that making money is also important. While the notion of a struggling artist is a common perception of the realities of show business, it does not have to be the case.The truth is; while there many entertainers who barely make ends meet each month, there are also many entertainers around the world who make a decent living from their art or craft. In fact, there are also many entertainers around the world who are very successful and financially comfortable. These are highly successful entertainers who may not be A-list international celebrities, movie stars or recording artists, but are giants in their respective specialized fields or cities/ countries.One thing many of these entertainers have in common is the strategy and approach to their business and careers. They all understand that show business is not just about the show but also about the business.This book is filled with incredible stories, practical advice, time-tested tips and market-proven action-steps on how to build a successful career as a performing artist and live entertainer.Learn how to:* Be a Successful Creative Entrepreneur* Build Your Brand* Dominate Your Niche Market* Harness the Power of Positioning* Price & Negotiate Big Money Shows* Find Your Big Break* Grow Your Business* Get Paid Without Performing* Invest for Your Future* Handle Career Challenges and FailureAs a bonus, learn three instant money tips to increase your income immediately without performing more shows.This book was written to benefit all types of entertainers such as:* Aerialists* Balloon Artistes* Bands* Circus Acts* Comedians* Contortionists* Dancers* Escape Artists* Face Painters* Hypnotists* Illusionists* Impersonators* Instrumentalists* Jugglers* Magicians* Mime Artists* Musicians* Singers* Variety Artists* Ventriloquists* Vocalists

Some experts say that cryptocurrencies and blockchains are just a scam; others say they're "the most important invention since the internet." It's hard to tell who's right. Authored by Product Managers from Google, Microsoft, and Facebook, Bubble or Revolution cuts through the hype to offer a balanced, comprehensive, and accessible analysis of blockchains and cryptocurrencies. You'll learn the core concepts of these technologies and understand their strengths and weaknesses from real-world case studies; dive deep into their technical, economic, political, and legal complexities; and gain insights about their future from exclusive interviews with dozens of tech industry leaders. No coding or math needed! Are cryptocurrencies and blockchains a bubble or a revolution? We'll help you decide for yourself. What's inside: Bitcoin and the blockchain How Bitcoin and blockchains work from a technical perspective with no assumed technical knowledge Satoshi Nakamoto and the history of Bitcoin, the original blockchain A thorough overview of crucial crypto concepts (eg. blocks, keys, mining, nodes, etc.) Frameworks for understanding when it actually makes sense to use blockchain Major application scenarios for blockchain and cryptocurrencies and where it'll fall flat Public blockchains and altcoins Emerging trends in blockchain technology What you should know before buying any cryptocurrency An overview of Etherum and smart contracts An overview of the strengths and weaknesses of the top altcoins and stable coins, including Monero (XMR), Tether (USDT), and Bitcoin Cash (BCH) Alternatives to blockchain and cryptocurrencies New kinds of decentralized ledger technology (dlt) The economics of both traditional payment methods and cryptocurrencies Cryptocurrency security best practices and major breach case studies Private blockchains How blockchain, cryptocurrencies, and traditional banking and finance will interact with one another in the future Public blockchains vs private blockchains Limitations and shortcomings of public blockchains and cryptocurrencies The role of blockchain in the strategy of top tech companies like Facebook and Microsoft Case studies of how non-tech companies are effectively utilizing blockchain (eg. Walmart using it to prevent foodborne illness) Business blockchain case studies ranging from gaming (e.g. Xbox) to cloud services (e.g. Microsoft Azure's blockchain-as-a-service and Amazon's AWS offering) Blockchain's use for big data, internet of things (IoT), and machine learning (ML) Cryptocurrency regulation and policy ICOs vs STOs vs IPOs ICOs' status as securities The SEC's STO rules and Reg A+/CF/D/S KYC and AML laws The debate over whether cryptocurrencies are securities The official stance of various countries on crypto An overview of crypto policy and regulatory hurdles The role of crypto in emerging markets and China Digital democracy and voting on the blockchain The future of decentralized technology If, how, and when the tokenization of national currencies will play out Facebook and WhatsApp's upcoming cryptocurrencies Currency tokenization and China's efforts to tokenize the yuan Blockchain, IoT, and the tangle Cryptocurrencies vs. fiat vs. the gold standard Predictions about the future of money, business, and currency Why blockchains would do better on Mars than Earth