WANT A NON-CODING JOB AT A TECH COMPANY? Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017). You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here's the secret: you don't need to learn how to code to break into the tech industry. Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. We'll explain how Google's ad targeting algorithm works, but Google probably won't ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google's ad platform works, you'll be in a far stronger position to come up with good growth strategies. We'll show you how Robinhood, an app that lets you trade stocks without commission, makes money by earning interest on the unspent money that users keep in their accounts. No one will ask you to explain this. But if someone asks you to come up with a new monetization strategy for Venmo (which lets you send and receive money without fees), you could pull out the Robinhood anecdote to propose that Venmo earn interest off the money sitting in users' accounts. We'll talk about some business cases like why Microsoft acquired LinkedIn. Microsoft interviewers probably won't ask you about the motive of the purchase, but they might ask you for ideas to improve Microsoft Outlook. From our case study, you'll learn how the Microsoft and LinkedIn ecosystems could work together, which can help you craft creative, impactful answers. You could propose that Outlook use LinkedIn's social graph to give salespeople insights about clients before meeting them. Or you could suggest linking Outlook's organizational tree to LinkedIn to let HR managers analyze their company's hierarchy and figure out what kind of talent they need to add. (We'll further explore both ideas in the book.) Either way, you're sure to impress. Learn the must know concepts of tech from authors who have received job offers for Facebook's Rotational Product Manager, Google's Associate Product Marketing Manager, and Microsoft's Program Manager to get a competitive edge at your interviews!

Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY

KNOWledge SUCCESSion is intended for executives and developing professionals who face the challenges of delivering business benefits for today, while building the capabilities required for an increasingly changing future. The book is structured to build from foundational requirements toward connecting the highly interdependent aspects of success in an emerging complex world. A wide range of concepts are brought together in a logical framework to enable readers of different disciplines to understand how they either create barriers or can be harvested to generate synergistic opportunities. The insights are robust as and pragmatic to help leaders create an environment in which their teams develop the knowledge and capabilities for sustained strategic success. This book also has extended learning for postgraduate students of business and project management in either an informal or a formal learning context. All successful medium to large organizations now need to have active management of projects and the ability to develop knowledge and capability to drive innovation and maintain relevance. There are detailed books on how to manage projects, texts of knowledge management, and volumes on innovation and change, but there is no one book that brings all these interdependent aspects of success together within the context of projects.

Financial and Lifestyle Freedom!It's never been easier and the opportunity has never been better, to start selling physical products on Amazon. Now is the time to start an online selling business that will give you the financial and lifestyle freedom that you've always wanted. In this book, online entrepreneur and bookselling expert Bryan Young, lays out a blueprint for you to be able to systematically start your own used bookselling business. But he don't stop there, he lays out the steps necessary to not only help you build a profitable online selling business, but to also work quickly to systematize and outsource the whole thing. Bryan shares with you his entrepreneurial approach to online selling that will give you the knowledge necessary to scale your business beyond what you could ever do on your own.An "Automated Amazon Bookselling Business" not only gives you financial freedom, but more importantly it gives you lifestyle freedom as well. You're able to make nice profits while not having to do any of the book sourcing and book listing yourself. You set up this legitimate business, earn a solid income and then you can spend your days doing the things that you want to do. Do you want to maximize your time spent with your family? Have you always wanted to work from home? If money weren't an issue, would you spend your free time focusing on a favorite charity? Maybe you'd like to have time to travel or pursue a favorite hobby? If you follow Bryan's advice and take the 10 steps necessary set up and fully automate a book selling business, you'll be well on your way to freedom and success!Table of Contents for Book Flipping:* Introduction* About Me* Why Used Books?* Step #1 Acquire a Barcode Scanning Device* Step #2 Outsourcing with Fulfillment by Amazon (FBA)* Step #3 Establish a Book Buying Criteria* Step #4 Locate and Research Local Thrift Stores* Step #5 Start Scanning* Step #6 Prepare, Label, Ship and Document* Step #7 Establish How Your People Will Pay for the Books and Be Paid* Step #8 Hire Top Talent* Step #9 Step Up Inventory Management* Step #10 Expand Your Entrepreneurial Mind* Conclusion* AcknowledgmentsThis comprehensive 230+ page manual will give you all of the direction necessary to get you started in a business that is sure to yield very nice profits after just a handful of months.

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

PC Hardware in a Nutshell is the practical guide to buying, building, upgrading, and repairing Intel-based PCs. A longtime favorite among PC users, the third edition of the book now contains useful information for people running either Windows or Linux operating systems. Written for novices and seasoned professionals alike, the book is packed with useful and unbiased information, including how-to advice for specific components, ample reference material, and a comprehensive case study on building a PC.In addition to coverage of the fundamentals and general tips about working on PCs, the book includes chapters focusing on motherboards, processors, memory, floppies, hard drives, optical drives, tape devices, video devices, input devices, audio components, communications, power supplies, and maintenance. Special emphasis is given to upgrading and troubleshooting existing equipment so you can get the most from your existing investments.This new edition is expanded to include: Detailed information about the latest motherboards and chipsets from AMD, Intel, SiS, and VIA Extensive coverage of the Pentium 4 and the latest AMD processors, including the Athlon XP/MP Full details about new hard drive standards, including the latest SCSI standards, ATA/133, Serial ATA, and the new 48-bit "Big Drive" ATA interface Extended coverage of DVD drives, including DVD-RAM, DVD-R/RW, and DVD+R/RW Details about Flat Panel Displays, including how to choose one (and why you might not want to) New chapters on serial communications, parallel communications, and USB communications (including USB 2.0) Enhanced troubleshooting coverage PC Hardware in a Nutshell, 3rd Edition provides independent, useful and practical information in a no-nonsense manner with specific recommendations on components. Based on real-world testing over time, it will help you make intelligent, informed decisions about buying, building, upgrading, and repairing PCs in a cost effective manner that will help you maximize new or existing computer hardware systems. It's loaded with real-world advice presented in a concise style that clearly delivers just the information you want, without your having to hunt for it.

Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

Some experts say that cryptocurrencies and blockchains are just a scam; others say they're "the most important invention since the internet." It's hard to tell who's right. Authored by Product Managers from Google, Microsoft, and Facebook, Bubble or Revolution cuts through the hype to offer a balanced, comprehensive, and accessible analysis of blockchains and cryptocurrencies. You'll learn the core concepts of these technologies and understand their strengths and weaknesses from real-world case studies; dive deep into their technical, economic, political, and legal complexities; and gain insights about their future from exclusive interviews with dozens of tech industry leaders. No coding or math needed! Are cryptocurrencies and blockchains a bubble or a revolution? We'll help you decide for yourself. What's inside: Bitcoin and the blockchain How Bitcoin and blockchains work from a technical perspective with no assumed technical knowledge Satoshi Nakamoto and the history of Bitcoin, the original blockchain A thorough overview of crucial crypto concepts (eg. blocks, keys, mining, nodes, etc.) Frameworks for understanding when it actually makes sense to use blockchain Major application scenarios for blockchain and cryptocurrencies and where it'll fall flat Public blockchains and altcoins Emerging trends in blockchain technology What you should know before buying any cryptocurrency An overview of Etherum and smart contracts An overview of the strengths and weaknesses of the top altcoins and stable coins, including Monero (XMR), Tether (USDT), and Bitcoin Cash (BCH) Alternatives to blockchain and cryptocurrencies New kinds of decentralized ledger technology (dlt) The economics of both traditional payment methods and cryptocurrencies Cryptocurrency security best practices and major breach case studies Private blockchains How blockchain, cryptocurrencies, and traditional banking and finance will interact with one another in the future Public blockchains vs private blockchains Limitations and shortcomings of public blockchains and cryptocurrencies The role of blockchain in the strategy of top tech companies like Facebook and Microsoft Case studies of how non-tech companies are effectively utilizing blockchain (eg. Walmart using it to prevent foodborne illness) Business blockchain case studies ranging from gaming (e.g. Xbox) to cloud services (e.g. Microsoft Azure's blockchain-as-a-service and Amazon's AWS offering) Blockchain's use for big data, internet of things (IoT), and machine learning (ML) Cryptocurrency regulation and policy ICOs vs STOs vs IPOs ICOs' status as securities The SEC's STO rules and Reg A+/CF/D/S KYC and AML laws The debate over whether cryptocurrencies are securities The official stance of various countries on crypto An overview of crypto policy and regulatory hurdles The role of crypto in emerging markets and China Digital democracy and voting on the blockchain The future of decentralized technology If, how, and when the tokenization of national currencies will play out Facebook and WhatsApp's upcoming cryptocurrencies Currency tokenization and China's efforts to tokenize the yuan Blockchain, IoT, and the tangle Cryptocurrencies vs. fiat vs. the gold standard Predictions about the future of money, business, and currency Why blockchains would do better on Mars than Earth