First multi-year cumulation covers six years: 1965-70.

First multi-year cumulation covers six years: 1965-70.

This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.

The all-in-one “Reference reference” you’ve been waiting for, this invaluable book offers a concise introduction to reference sources and services for a variety of readers, from library staff members who are asked to work in the reference department to managers and others who wish to familiarize themselves with this important area of librarianship. Written in an accessible style and designed for everyday use, it presents an overview of the basic tools and techniques of reference work, including “Reference Services,” a section addressing such important topics as telephone reference, the reference interview, and electronic reference “Reference Sources,” chapters which focus on types of reference tools, including encyclopedias, dictionaries, directories, handbooks, and almanacs Appendixes with key documents prepared by the Reference and User Services Association (RUSA) and an annotated bibliography An excellent training tool for both new and experienced staff, Fundamentals of Reference will quickly become your fundamental reference!