More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

This very popular series gives teachers practical advice and guidance, together with resource ideas and materials for the classroom.

Storybuilding is a cooperative story making technique - with a group of children the practitioner builds an original story e.g. using a range of objects to prompt the people, places and storyline. It is an ideal activity to develop speaking, listening and understanding skills in a fun and imaginative way. It is all about formulating and communicating ideas and as a supportive group task strengthens personal social and emotional development (PSED). Having the confidence to lead what is essentially an improvised activity can be daunting for practitioners without a full understanding of the approach. The Little Book of Storybuilding aims to make this useful and exciting technique accessible to all practitioners working in early years settings by explaining clearly, in a step by step manner, what Storybuilding is and how to begin using it in a typical setting. The wide range of activities includes making stories through play, drama, music and art both inside and outside the classroom.

Without layering, a story is one-dimensional, unbelievable, boring. Layers mean stronger characters, settings, plots, suspense, intrigue, emotions and motivation. Layering also produces cohesion of all elements. Characters must blend naturally with the setting the writer has placed them, just as plot becomes an organic part of character and setting. If a story doesn't work, it could very well be because the elements aren't cohesive. Cohesive Story Building shows how each element hinges on the other two and how to mix them until they fuse irrevocably. Additionally, Cohesive Story Building carefully explores each stage of story development from brainstorming and outlining to drafting and revision. From a thorough look at the fundamentals of writing to comprehensive story building techniques, as well as submission guidelines and etiquette, this must-have guide will see writers through the entire book writing process from start to finish. Set within the framework of comparing the process of building a house to the process of building a story, Cohesive Story Building gives a solid plan of action from start to finish through in-depth examples and exercises, and leave-no-stone-unturned checklists that will help writers take the plan into their own writing. Features detailed examples from published books to illustrate story-building principles. Those who have read Karen S. Wiesner's reference First Draft Outline, which focuses on in-depth outlining and goal-setting, will find Cohesive Story Building a perfect companion to that book.