This remarkably engaging textbook gives biology students an introduction to statistical practice all their own. It covers essential statistical topics with examples and exercises drawn from across the life sciences, including the fields of nursing, public health, and allied health. Based on David Moore’s The Basic Practice of Statistics, PSLS mirrors that #1 bestseller’s signature emphasis on statistical thinking, real data, and what statisticians actually do. The new edition includes new and updated exercises, examples, and samples of real data, as well as an expanded range of media tools for students and instructors.

Although roughly a half-century old, the field of study associated with semiconductor devices continues to be dynamic and exciting. New and improved devices are being developed at an almost frantic pace. While the number of devices in complex integrated circuits increases and the size of chips decreases, semiconductor properties are now being engineered to fit design specifications. Semiconductor Device Fundamentals serves as an excellent introduction to this fascinating field. Based in part on the Modular Series on Solid State Devices, this textbook explains the basic terminology, models, properties, and concepts associated with semiconductors and semiconductor devices. The book provides detailed insight into the internal workings of building block device structures and systematically develops the analytical tools needed to solve practical device problems.

Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, Donald Treadwell and Andrea Davis introduce both quantitative and qualitative methods.

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Written for the Australian and New Zealand markets, the second edition of Business Analytics & Statistics (Black et al.) presents statistics in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate master through drill-and-skill practice.

Even You Can Learn Statistics: A Guide for Everyone Who Has Ever Been Afraid of Statisticsi s a practical, up-to-date introduction to statistics—for everyone! Thought you couldn’t learn statistics? You can—and you will! One easy step at a time, this fully updated book teaches you all the statistical techniques you’ll need for finance, quality, marketing, the social sciences, or anything else! Simple jargon-free explanations help you understand every technique. Practical examples and worked-out problems give you hands-on practice. Special sections present detailed instructions for developing statistical answers, using spreadsheet programs or any TI-83/TI-84 compatible calculator. This edition delivers new examples, more detailed problems and sample solutions, plus an all-new chapter on powerful multiple regression techniques. Hate math? No sweat. You’ll be amazed at how little you need. Like math? Optional “Equation Blackboard” sections reveal the mathematical foundations of statistics right before your eyes! You’ll learn how to: • Construct and interpret statistical charts and tables with Excel or OpenOffice.org Calc 3 • Work with mean, median, mode, standard deviation, Z scores, skewness, and other descriptive statistics • Use probability and probability distributions • Work with sampling distributions and confidence intervals • Test hypotheses with Z, t, chi-square, ANOVA, and other techniques • Perform powerful regression analysis and modeling • Use multiple regression to develop models that contain several independent variables • Master specific statistical techniques for quality and Six Sigma programs About the Web Site Download practice files, templates, data sets, and sample spreadsheet models—including ready-to-use solutions for your own work! www.ftpress.com/youcanlearnstatistics2e

Real Research: Research Methods Sociology Students Can Use by Liahna Gordon is an innovative text that takes a holistic approach to the subject by discussing each step in the research process within the context of a particular method. After an opening chapter that surveys different methods of data collection and the components of research, students proceed immediately to chapters on specific methods. Each of these chapters begins with a description of the method and the logic that underlies it, so that students can see how each step in the research process fits within the logic of that particular method. The chapters then go on to present all of the steps of research as they relate to that particular research method, from writing research questions through analysis. With this format, instructors can begin engaging students in hands-on exercises almost immediately, increasing interest in and comprehension of the material.

"Classroom in a Book: Adobe PageMaker 6.5" is a cross-platform, self-paced training guide to all the power and features of the top-rated DTP software. In a matter of hours, users can fully comprehend the complexities of the software by "doing" rather than reading. The CD contains the art files, text files, fonts, and training materials needed to complete the tutorial lessons.

Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.