Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.

This wide-ranging compendium traces symbolism to its ancient roots, examining a vast variety of symbolic images.

This informative and engaging illustrated reference provides the stories behind 1,001 signs and symbols, from ancient hieroglyphs to modern-day political and subculture symbols. What in the world does Ω mean? And what about its meaning might have led my coffee date to tattoo it on his entire forearm? Where did the symbol ∞ originate, and what was its first meaning? How did the ampersand symbol & come about and how was it applied daily in book publishing? And what is the full story behind that staring eye on top of the pyramid on our American dollar bill? This comprehensive guide to signs and symbols explains. Find within: More than 1,000 illustrations An extensive collection of written and cultural symbols, including animals, instruments, stones, shapes, numbers, colors, plants, food, parts of the body, religious and astrological symbols, emojis, and gestures Historical facts culled from a wide variety of sources Learn all about the signs and symbols that surround us and their part in our rich world history.

Unlock the lost and hidden meanings of the world's ancient and modern signs and symbols with the latest in the hugely popular series of 'Element Encyclopedias'. This is the biggest A-Z reference book on symbolic objects you'll ever find.

A fascinating insight into the origins of ancient signs and symbols and how to harness their power to benefit your life.

"Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.

Unlock the lost and hidden meanings of the world's ancient and modern signs and symbols. This is the most comprehensive reference book on symbolic objects that you'll ever find.

"Archaeologist Genevieve von Petzinger looks past the horses, bison, ibex, and faceless humans in the ancient paintings and instead focuses on the abstract geometric images that accompany them. She offers her research on the terse symbols that appear more often than any other kinds of figures--signs that have never really been studied or explained until now"--

"Without doubt, it is the best study of cinema published in English for years." --Cinema "... a major achievement... drawing on the results of aesthetic inquiry--from Shaftesbury and Lessing to Jakobson and the formalists--in order to relate the cinema to wider areas of linguistic theory and theory of art." --Times Literary Supplement