This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1970.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1970.

The publication in 1957 of S.S. Stevens' famous paper, On the psychophysical law, ignited a controversy which has continued ever since relating to people's subjective judgements of physical reality. Why is it that the perception of sensation can diverge so sharply from the magnitude of the stimulus? How should sensation be measured? Donald Laming brings together a diversity of ideas and a wealth of experimental evidence, and provides a challenging new perspective on the question which has fragmented the research community for nearly 40 years.

The publication in 1957 of S.S. Stevens' famous paper, On the psychophysical law, ignited a controversy which has continued ever since relating to people's subjective judgements of physical reality. Why is it that the perception of sensation can diverge so sharply from the magnitude of thestimulus? How should sensation be measured? Donald Laming brings together a diversity of ideas and a wealth of experimental evidence, and provides a challenging new perspective on the question which has fragmented the research community for nearly 40 years.

An engrossing history of the century that transformed our knowledge of the body’s inner senses The years between 1833 and 1945 fundamentally transformed science’s understanding of the body’s inner senses, revolutionizing fields like philosophy, the social sciences, and cognitive science. In How We Became Sensorimotor, Mark Paterson provides a systematic account of this transformative period, while also demonstrating its substantial implications for current explorations into phenomenology, embodied consciousness, the extended mind, and theories of the sensorimotor, the body, and embodiment. Each chapter of How We Became Sensorimotor takes a particular sense and historicizes its formation by means of recent scientific studies, case studies, or coverage in the media. Ranging among a diverse array of sensations, including balance, fatigue, pain, the “muscle sense,” and what Maurice Merleau-Ponty termed “motricity,” Paterson’s analysis moves outward from the familiar confines of the laboratory to those of the industrial world and even to wild animals and their habitats. He uncovers important stories, such as how forgotten pain-measurement schemes transformed criminology, or how Penfield’s outmoded concepts of the sensory and motor homunculi of the brain still mar psychology textbooks. Complete with original archival research featuring illustrations and correspondence, How We Became Sensorimotor shows how the shifting and sometimes contested historical background to our understandings of the senses are being extended even today.

In this book Steve Morlidge shows how the traditional methods of performance reporting fail, and what we need to do differently to help us make sense of our dynamic, complex and data rich world and to effectively communicate these insights to an audience of decision makers. It argues that organisations cannot be managed as if they were a simple mechanical system operating in a predictable environment. And that the variance analyses and data tables typically used to measure and communicate performance are completely inadequate. Performance reporting should not be a routine, mechanistic process. It should be treated as an act of perception performed to help the organization to assess whether and where intervention is needed to improve its performance, informed by the successful strategies used by the brain to make sense of its own super abundant sensory inputs. In order to make sense of the vast amounts of data available to organizations and to communicate the meaning effectively to decision makers, we need to learn to use approaches that exploit the strengths of our own brains and compensate for its weaknesses. From this provocative yet practical book, readers will learn: · About what the latest insights of cognitive science tell us about how to derive meaning from potentially overwhelmingly large data sets. · Why it is important to bring a dynamic perspective into performance reporting, and how it can be done. · To use simple tools that help isolate the signal in noise infected data and to make sound inferences. · The intelligent way to use goals to guide and assess performance. · The grammar of data visualization and how it can be used to design powerful ‘brain friendly’ reports. The ultimate aim of information professionals should be to create the shared consciousness that enables their organizations to quickly respond and adapt to their environments