Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author’s own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Encourages mastery of the basic principles of psychological research Research Methods, Design, and Analysis, 12/e, provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps students develop their research skills for all aspects of psychology. Information is presented in a simple and straightforward manner and placed into context of actual research studies, helping students make real-life connections. MySearchLab is a part of the Christensen / Johnson / Turner program. Research and writing tools, including access to academic journals, help students explore Psychological Research in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. This title is available in a variety of formats and prices - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

This book provides step-by-step instructions on how to analyze text generated from in-depth interviews and focus groups, relating predominantly to applied qualitative studies. The book covers all aspects of the qualitative data analysis process, employing a phenomenological approach which has a primary aim of describing the experiences and perceptions of research participants. Similar to Grounded Theory, the authors' approach is inductive, content-driven, and searches for themes within textual data.

Research Basics: Design to Data Analysis in Six Steps offers a fresh and creative approach to the research process based on author James V. Spickard’s decades of teaching experience. Using an intuitive six-step model, readers learn how to craft a research question and then identify a logical process for answering it. Conversational writing and multi-disciplinary examples illuminate the model’s simplicity and power, effectively connecting the “hows” and “whys” behind social science research. Students using this book will learn how to turn their research questions into results.

Online student resource material cab be accessed under the 'Support Materials' tab at https://www.routledge.com/9780367207939 Doing Academic Research is a concise, accessible, and tightly organized overview of the research process in the humanities, social sciences, and business. Conducting effective scholarly research can seem like a frustrating, confusing, and unpleasant experience. Early researchers often have inconsistent knowledge and experience, and can become overwhelmed – reducing their ability to produce high quality work. Rather than a book about research, this is a practical guide to doing research. It guides budding researchers along the process of developing an effective workflow, where to go for help, and how to actually complete the project. The book addresses diversity in abilities, interest, discipline, and ways of knowing by focusing not just on the process of conducting any one method in detail, but also on the ways in which someone might choose a research method and conduct it successfully. Finally, it emphasizes accessibility and approachability through real-world examples, key insights, tips, and tricks from active researchers. This book is a highly useful addition to both content area courses and research methods courses, as well as a practical guide for graduate students and independent scholars interested in publishing their research.

Whilst the ‘health sciences’ are a broad and diverse area, and includes public health, primary care, health psychology, psychiatry and epidemiology, the research methods and data analysis skills required to analyse them are very similar. Moreover, the ability to appraise and conduct research is emphasised within the health sciences – and students are expected increasingly to do both. Introduction to Research Methods and Data Analysis in the Health Sciences presents a balanced blend of quantitative research methods, and the most widely used techniques for collecting and analysing data in the health sciences. Highly practical in nature, the book guides you, step-by-step, through the research process, and covers both the consumption and the production of research and data analysis. Divided into the three strands that run throughout quantitative health science research – critical numbers, critical appraisal of existing research, and conducting new research – this accessible textbook introduces: Descriptive statistics Measures of association for categorical and continuous outcomes Confounding, effect modification, mediation and causal inference Critical appraisal Searching the literature Randomised controlled trials Cohort studies Case-control studies Research ethics and data management Dissemination and publication Linear regression for continuous outcomes Logistic regression for categorical outcomes. A dedicated companion website offers additional teaching and learning resources for students and lecturers, including screenshots, R programming code, and extensive self-assessment material linked to the book’s exercises and activities. Clear and accessible with a comprehensive coverage to equip the reader with an understanding of the research process and the practical skills they need to collect and analyse data, it is essential reading for all undergraduate and postgraduate students in the health and medical sciences.

Research Methods in Education introduces research methods as an integrated set of techniques for investigating questions about the educational world. This lively, innovative text helps students connect technique and substance, appreciate the value of both qualitative and quantitative methodologies, and make ethical research decisions. It weaves actual research "stories" into the presentation of research topics, and it emphasizes validity, authenticity, and practical significance as overarching research goals. The text is divided into three sections: Foundations of Research (5 chapters), Research Design and Data Collection (7 chapters), and Analyzing and Reporting Data (3 chapters). This tripartite conceptual framework honors traditional quantitative approaches while reflecting the growing popularity of qualitative studies, mixed method designs, and school-based techniques. This approach provides a comprehensive, conceptually unified, and well-written introduction to the exciting but complex field of educational research.

The authors of this unique text found that while most students can "crunch" the numbers quite easily and accurately with a calculator or computer, many have trouble seeing the "big picture" or seeing how research questions and design influence data analysis. As a result, the authors developed a semantically consistent framework that integrates traditional research approaches (experimental, quasi-experimental, comparative) into three basic kinds of research questions (difference, associational, and descriptive), which, in turn, lead to three kinds or groups of statistics with the same names. This text: *helps students become good consumers of research by demonstrating how to analyze and evaluate research articles; *offers a number of summarizing diagrams and tables that clarify confusing or difficult to learn topics; *points out the value of qualitative research and how it should lead quantitative researchers to be more flexible; *divides all quantitative research questions into five logically consistent categories that help students select appropriate statistics and understand their cause and effect; and *classifies design into three major types: between groups, within subjects, and mixed groups and shows that, although these three types use the same general type of statistics (e.g., ANOVA), the specific statistics in between-groups design are different from those in within-subjects and mixed groups.

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.