Does the general public need to understand science? And if so, is it scientists' responsibility to communicate? Critics have argued that, despite the huge strides made in technology, we live in a "scientifically illiterate" society--one that thinks about the world and makes important decisions without taking scientific knowledge into account. But is the solution to this "illiteracy" to deluge the layman with scientific information? Or does science news need to be focused around specific issues and organized into stories that are meaningful and relevant to people's lives? In this unprecedented, comprehensive look at a new field, Jane Gregory and Steve Miller point the way to a more effective public understanding of science in the years ahead.

Demonstrating that public health and prevention program development is as much art as science, this book brings together expert program developers to offer practical guidance and principles in developing effective behavior-change curricula. Feinberg and the team of experienced contributors cover evidence-based programs addressing a range of physical, mental, and behavioral health problems, including ones targeting families, specific populations, and developmental stages. The contributors describe their own professional journeys and decisions in creating, refining, testing, and disseminating a range of programs and strategies. Readers will learn about selecting change-promoting targets based on existing research; developing and creating effective and engaging content; considering implementation and dissemination contexts in the development process; and revising, refining, expanding, abbreviating, and adapting a curriculum across multiple iterations. Designing Evidence-Based Public Health and Prevention Programs is essential reading for prevention scientists, prevention practitioners, and program developers in community agencies. It also provides a unique resource for graduate students and postgraduates in family sciences, developmental psychology, clinical psychology, social work, education, nursing, public health, and counselling.

Invaluable guidance on how scientists can communicate the societal benefits of their work to the public and funding agencies. This will help scientists submit proposals to the US National Science Foundation and other funding agencies with a 'Broader Impacts' section, as well as helping to develop successful wider outreach activities.

In contemporary manifestations of public health rituals and events, people are being increasingly united around what they hold in common--their material being and humanity. As a cult of humanity, public health provides a moral force in society that replaces 'traditional' religions in times of great diversity or heterogeneity of peoples, activities and desires. This is in contrast to public health's foundation in science, particularly the science of epidemiology. The rigid rules of 'scientific evidence' used to determine the cause of illness and disease can work against the most vulnerable in society by putting sectors of the population, such as underrepresented workers, at a disadvantage. This study focuses on this tension between traditional science and the changing vision articulated within public health (and across many disciplines) that calls for a collective response to uncontrolled capitalism and unremitting globalization, and to the way in which health inequalities and their association with social inequalities provides a political rhetoric that calls for a new redistributive social programme. Drawing on decades of research, the author argues that public health is both a cult and a science of contemporary society.

Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century. The book takes three distinct perspectives on this interesting subject. Firstly, science journalists reflect on their ‘operating rules’ (science news values and news making routines). Secondly, a brief history of science journalism puts things into context, characterising the changing output of science writing in newspapers over time. Finally, the book invites several international journalists or communication scholars to comment on these observations thereby opening the global perspective. This unique project will interest a range of readers including science communication students, media studies scholars, professionals working in science communication and journalists.

Many Americans want information on how to eat a healthier diet, clean up the environment, or improve their children's education. Yet, all too often, people lack the time or background to read scientific reports for answers to these questions. Now, scientists and nonscientists alike will enjoy Headline News, Science Views, a collection of easy-to-read short articles on many of today's most important issues. These readable essays are written by some of the country's leading scientists, engineers, physicians, and other experts. The authors discuss intriguing issues in language that is understandable and compelling...without jargon. Celebrity Bill Cosby contributes an essay on "Getting the Facts Straight About Science." Television journalist Hugh Downs asks "Who Owns Antarctica?" Readers learn the many ways in which science and technology affect their daily lives. This volume makes groundbreaking scientific achievement accessible, fascinatingâ€"and fun. Bridging the gap between the experts and the public, it is a "must read" for anyone concerned about the future.

In today s changing media landscape, institutions such as universities, state and federal agencies, laboratories, nonprofit organizations, and research societies increasingly employ science public information officers to get the word out about the scientific research they are conducting or sponsoring. These PIOs now outnumber traditional science journalists and are increasingly responsible for communicating science to wider audiences. In this book, reporter-turned-PIO W. Matthew Shipman offers guidance to both new and experienced PIOs about how to make good decisions and serve as effective liaisons between their institutions and the public. Throughout, he focuses on applying general principles of effective communication to the specific challenges of explaining complex science to nonexpert audiences, coaching scientists to interact with the media, and navigating the particular types of communications crises that arise out of scientific research."