From the author of Where Power Lies and The Spin Doctor's Diary, comes a new book that tells the story of Narendra Modi's meteoric rise to power on the international stage, The Modi Effect: Inside Narendra Modi's Campaign to Transform India. With exclusive access to the architects of Modi's campaign, Prime Minister Modi and his current cabinet, Mr. Price has delivered an insider's account of this incredible political movement. In examining Modi's character and his position as leader of an increasingly powerful nation, Mr. Price explores the global impact of Modi's victory and its on-going transformation of international politics. On May 16, 2014, Narendra Modi was declared the winner of the largest democratic election ever conducted in human history. But how did this impoverished chai wallah, who sold tea on trains as a boy, rise to become Prime Minister of India? Political parties in the West pride themselves on the sophistication of their election strategies, but they all have a lot to learn from this election. Modi's campaign was a master class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones, and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village in person. How did he do it? Via "virtual Modi"-a life-sized 3D hologram-beamed to parts of the vast nation he could not reach in person. These pioneering techniques brought millions of young people-the holy grail of election strategists everywhere-to ballot boxes. Under Narendra Modi's leadership the Bharatiya Janata Party (BJP) won a crushing victory in the 2014 general election leaving the Congress Party of the Gandhi political dynasty in disarray. For the first time in the history of India, an opposition leader swept to power with an overall majority. Former BBC correspondent and political consultant Lance Price was granted exclusive access to Prime Minister Modi and his team of advisers to write this book. With complete freedom to tell the story as he found it, Price details Modi's rise to power, the extraordinary election victory, and its aftermath. The book examines Modi's rise, his unprecedented mass appeal despite the controversies surrounding him (including the West shunning him), and the pivotal role he will now play on the international stage. The Modi Effect exposes the changing landscape of electioneering in twenty-first century global politics through the story of Modi's campaign, when message management and technological wizardry combined to create a vote-winning colossus.

Introduces readers to the political career of Indian Prime Minister Narendra Modi. Engaging infographics, thought-provoking discussion questions, and eye-catching photos give the reader an invaluable look into India and the office of its current leader.

Narendra Modi, the BJP's prime ministerial candidate, is powerful, popular and controversial. With the general elections due to conclude in May 2014, Modi's campaign rallies have drawn unprecedented crowds. Yet, the man remains an enigma. His supporters regard him as the visionary, decisive leader India needs today. His detractors see him as a polarizing fi gure. Is Modi authoritative or authoritarian? Decisive or divisive? A team player or a loner? Andy Marino recorded interviews with Narendra Modi during more than half-a-dozen exclusive meetings - unprecedented access to a very private man. What emerged is this riveting, objective biography of a man who could be India's prime minister. Not shying away from the controversies that have dogged Narendra Modi, including the Gujarat riots and questions about the Gujarat model of governance and development, this political biography provides an unbiased account of possibly the most important figure in Indian politics today. Marino records hour-by-hour details of the 2002 Gujarat riots, presenting a balanced analysis of that raw wound on India's polity. It also reveals hitherto unpublished, authenticated documents, which makes this one of the most important books of 2014. The author analyses Narendra Modi's values, the people who shaped his thinking and the sort of national leader he will make. Personal details of Modi's early life, his wanderings in the Himalayas between the ages of seventeen and nineteen, his rise through the political ranks, his vision for India and his personal philosophy on religion and politics are revealed in a book that is lucid, fast-paced and readable. Narendra Modi: A Political Biography is an insightful, exhaustive and impeccably researched account of the ascent of a political leader.

India has fallen far and fast from the runaway growth rates it enjoyed in the first decade of the twenty-first century. In order to reverse this trend, New Delhi must seriously reflect on its policy choices across a wide range of issue areas. Getting India Back on Track broadly coincides with the 2014 Indian elections to spur a public debate about the program that the next government should pursue in order to return the country to a path of high growth. It convenes some of India's most accomplished analysts to recommend policies in every major sector of the Indian economy. Taken together, these seventeen focused and concise memoranda offer policymakers and the general public alike a clear blueprint for India's future. Contents Foreword Ratan N. Tata (Chairman, Tata Trusts) Introduction Ashley J. Tellis and Reece Trevor (Carnegie Endowment for International Peace) 1. Maintaining Macroeconomic Stability Ila Patnaik (National Institute of Public Finance and Policy) 2. Dismantling the Welfare State Surjit Bhalla (Oxus Investments) 3. Revamping Agriculture and the Public Distribution System Ashok Gulati (Commission for Agriculture Costs and Prices) 4. Revisiting Manufacturing Policy Rajiv Kumar (Centre for Policy Research) 5. Generating Employment Omkar Goswami (Corporate and Economic Research Group) 6. Expanding Education and Skills Laveesh Bhandari (Indicus Analytics) 7. Confronting Health Challenges A. K. Shiva Kumar (National Advisory Council) 8. Accelerating Infrastructure Modernization Rajiv Lall and Ritu Anand (IDFC Limited) 9. Managing Urbanization Somik Lall and Tara Vishwanath (World Bank) 10. Renovating Land Management Barun S. Mitra (Liberty Institute) and Madhumita D. Mitra (consultant) 11. Addressing Water Management Tushaar Shah (International Water Management Institute) and Shilp Verma (independent researcher) 12. Reforming Energy Policy and Pricing Sunjoy Joshi (Observer Research Foundation) 13. Managing the Environment Ligia Noronha (Energy and Resources Institute) 14. Strengthening Rule of Law Devesh Kapur (University of Pennsylvania) and Milan Vaishnav (Carnegie Endowment for International Peace) 15. Correcting the Administrative Deficit Bibek Debroy (Centre for Policy Research) 16. Building Advanced Technology Capacity for Competitive Arms Acquisition Ravinder Pal Singh (Stockholm International Peace Research Institute) 17. Rejuvenating Foreign Policy C. Raja Mohan (Observer Research Foundation and Carnegie Endowment for International Peace

About the Book THE FIRST AUTHORITATIVE BIOGRAPHY OF INDIA’S CURRENT PRIME MINISTER On 26 December 2012, Narendra Modi was sworn in as the Chief Minister of Gujarat for the fourth time, to extend his record tenure in office. Even then, his name prompted extremes of hate-filled anger or outright adulation. Since then, despite polarising Gujarat and India in more ways than one, he continues to do what it takes to survive in a democracy: win elections. Written by veteran journalist and writer, Nilanjan Mukhopadhyay, after several in-depth interviews, meticulous research and extensive travel through Gujarat, this book reveals hitherto unknown aspects of Narendra Modi's psyche: as a six year-old boy selling tea to help out his father and distributing badges and raising slogans at the behest of a local political leader, abandoning his family and wife in search of his definition of truth, being initiated into the RSS as a fledgling who ran errands for his seniors and finally, his meteoric rise after 2002. Narendra Modi: The Man, The Times is the definitive biography of a man who may have challenged the basic principles of a sovereign, secular nation, but emerged as an undisputed and larger-than-life leader.

3,00,000 km. 5,200 events. 10 million volunteers. 814 million voters. 282 seats. The 2014 elections will be remembered for a campaign that captured the public imagination as never before. At its heart was Narendra Modi, 63, the feisty chief minister of Gujarat for thirteen years, bidding to be prime minister. By the end of the campaign, there was scarcely anyone who had not--on television, radio, social media or at one of his rallies--heard his message. He too seemed to have grown from a regional satrap to a leader with a national stature. Long before the results were out, the outcome seemed a foregone conclusion. Behind the ascent to prime minister, though, is a story of tough politics and hard strategy. In spite of his achievements, minorities are wary of his Hindu nationalist background, and bureaucrats and party colleagues are jittery about his reputation as an autocrat. Most of all, he has never fully been able to exorcize the ghosts of the riots that took place on his watch in Gujarat in 2002, leading to doubts among his critics about how India's social fabric will fare during his term. As he gets down to write a fresh chapter in the country's history, Modi Demystified: The Making of a Prime Minister takes a close-up look at his rollercoaster ride to power. In the process, senior journalist Ramesh Menon reveals a man of many dimensions who will lead this diverse nation.

A riveting account of how a popularly elected leader has steered the world's largest democracy toward authoritarianism and intolerance Over the past two decades, thanks to Narendra Modi, Hindu nationalism has been coupled with a form of national-populism that has ensured its success at the polls, first in Gujarat and then in India at large. Modi managed to seduce a substantial number of citizens by promising them development and polarizing the electorate along ethno-religious lines. Both facets of this national-populism found expression in a highly personalized political style as Modi related directly to the voters through all kinds of channels of communication in order to saturate the public space. Drawing on original interviews conducted across India, Christophe Jaffrelot shows how Modi's government has moved India toward a new form of democracy, an ethnic democracy that equates the majoritarian community with the nation and relegates Muslims and Christians to second-class citizens who are harassed by vigilante groups. He discusses how the promotion of Hindu nationalism has resulted in attacks against secularists, intellectuals, universities, and NGOs. Jaffrelot explains how the political system of India has acquired authoritarian features for other reasons, too. Eager to govern not only in New Delhi, but also in the states, the government has centralized power at the expense of federalism and undermined institutions that were part of the checks and balances, including India's Supreme Court. Modi's India is a sobering account of how a once-vibrant democracy can go wrong when a government backed by popular consent suppresses dissent while growing increasingly intolerant of ethnic and religious minorities.

This book is a worthreading, prolific and insightful lifesketch of the torchbearer of Indians. It is about common man’s Prime Minister Narendra Modi who has become a ray of hope for 125 crore Indians—from a humble farmer to an ambitious industrialist—having taken the route to good governance after being sworn as India's Prime Minister in May 2014. The gamechanger of Indian politics, Modi had taken the mesmeric hold over Gujarat masses with three consecutive victories in the state assembly elections and was a senior campaign adviser drawing unprecedented crowds for Lok Sabha 2014 elections. After getting elected PM, Modi is often echoed in 24x7 Breaking News on media channels and enjoys good rapport with the top world leaders whom he visited during his six months of Prime Ministership. The insightful leader led India at the IndiaASEAN Summit, G20 Summit and had bilateral meetings with the leadership of countries like US, Japan, China and other neighbouring countries of India. He has launched new avenues of cooperation with the countries with which India has deep historical and cultural ties over centuries. His initiatives like 'Make in India' and 'Swachchha Bharat Abhiyan' have been widely lauded. Modi has called for innovative effort to make renewable energy, especially solar energy, competitive with conventional energy and pitched for global cooperation on repatriation of black money.

The Modi Government is in Place, the Cabinet has been sworn in, the responsibilities defined and it is now the time to implement the promises to the country. Modi 2.0 is about the implementation of the Foundation Stone laid down by the Most Successful Prime Minister India had ever witnessed. This Era as read out by Hon'ble President of India Sh. Ram Nath Kovind in his parliamentary address will focus on National Security and Economic Growth catering to all sections of society, more or less in tune with the election campaign promises. The Election has clearly shown that the people of the country have implicit faith on the Prime Minister and have given him a mandate larger that he was given in 2014. It is now the time to prove, "Modi Hai to Mumkin Hai". This book is beneficial for the readers to develop a broader knowledge of the policies and goals laid down by our Hon'ble Prime Minister of India Sh. Narendra Modi which have raised expectations of the Indian Citizens.