Translation Studies already face new tasks in order to take account of and to discuss the changing translation environment, in order to seek new approaches and tools for description, analysis and teaching activities. This volume of selected papers of the conference Bridging Languages and Cultures brings together current viewpoints in Translation Studies, Linguistics, and Intercultural Communication; it provides both specific focus on certain aspects and developments and a more general overview of research landscape. Distinguished authors discuss translation of LSP texts, lexicological and lexicographic modules of bridging history and methodology of Translation Studies, aesthetic and interactional aspects of translation, and intercultural phenomena in the context of translation.

Englisch ist aus der Berufswelt nicht wegzudenken. Das kompakte Buch hilft dabei, sich optimal auf die Herausforderungen des beruflichen Alltags vorzubereiten. Es vermittelt prägnant das notwendige sprachliche Know-how für den Berufseinstieg – mit Beispieldialogen, Wortschatzlisten und Übungen. Konkret behandelt es u.a. das Knüpfen von Kontakten, Telefonate, E-Mails, Bewerbungsschreiben, das Moderieren von Meetings sowie das Verhandeln und Präsentieren in englischer Sprache. Interkulturelle Tipps, die die Kommunikation im Vereinigten Königreich, den USA und dem Rest der Welt auf Englisch erleichtern, runden das Buch ab.

English lexicography and linguistics have always shared close ties, yet the potential of cognitive linguistics for lexicography has only been hesitantly acknowledged in the literature. This is what cognitive lexicography attempts to change by using insights gained in cognitive semantic research for the development of new dictionary features. After a short survey of the history and practice of English monolingual learner lexicography, as well as an outline of the relationship between linguistics and lexicography, three new dictionary features are developed. They cover three different cognitive semantic theories as well as three different parts of the monolingual dictionary entry, each time for a new set of lexemes. Frame semantics, conceptual metaphor theory, as well as cognitive conceptions of polysemy, are used to create a new example section for agentive nouns, a new defining structure for emotion terms and a new microstructural arrangement for particle entries. Dictionary analyses on all, as well as user studies on two of the features, complement these suggestions. The monograph thus presents a new approach to lexicography that incorporates into its description of lexical items how humans perceive and conceptualise language.

This monograph mainly focuses on the idea that language teaching in higher education involves making use of new approaches and technology. It identifies the key determinants of the materials needed to improve language teaching on the basis of the actual experimental research included in the respective contributions. Thanks to its unique perspective, the book offers a distinctive approach to addressing empirical research on second language teaching, translator training and technology. As universities are some of the best arenas for analyzing teaching techniques for various subjects, higher education teachers can use this book to thoroughly prepare for the application of pilot studies and learn more about students' responses to new teaching and translation techniques. An enlightening guide for scholars and students with an academic interest in acquiring the basic principles of language teaching and translation, this book mainly provides actual cases in which the implementation of technology was useful to second language teachers and translation trainers. As the authors are experienced scholars, readers will not only come to understand how to use new teaching strategies, but also discover that the proposals described in each chapter can be useful to any level of second language training for teachers and translators.

Did King Alfred the Great commission the Old English translation of Bede’s Historia Ecclesiastica Gentis Anglorum, probably the masterpiece of medieval Anglo-Latin Literature, as part of his famous program of translation to educate the Anglo-Saxons? Was the Old English Historia, by any chance, a political and religious manifesto for the emerging ‘Kingdom of the Anglo-Saxons’? Do we deal with the literary cornerstone of a nascent English identity at a time when the Anglo-Saxon kingdoms were threatened by a common enemy: the Vikings? Andreas Lemke seeks to answer these questions – among others – in his recent publication. He presents us with a unique compendium of interdisciplinary approaches to the subject and sheds new light on the Old English translation of the Historia in a way that will fascinate scholars of Literature, Language, Philology and History.

De Amphitheatro ist ein Dialog, den Lipsius und sein Lehrer Florentius führen, während sie durch Rom spazieren. Sie besprechen allerlei Aspekte der Amphitheater, wie zum Beispiel die Götter, denen die Amphitheater gewidmet sind und die Menschen, die sie bauen ließen. Aber der größte Teil dieses Buches befasst sich mit dem Colosseum und seinen vielfältigen Nutzungsmöglichkeiten und so weiter. De Amphitheatris quae extra Romam libellus, der zweite Teil, ist eine Beschreibung von Amphitheatern außerhalb von Rom, wie in Verona, Pola und Nîmes. Wo immer es geht, lässt Lipsius seine Bildung glänzen mit Zitaten aus vielen antiken Autoren, Dichter und Kirchenväter. Die Einführung bietet nicht nur alle für die Textgeschichte der Abhandlung wichtigen Informationen, sondern auch den biographischen Kontext mit den aufreibenden Konflikten an der Spitze der Universität Leiden.

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context. The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to enhance the reader's understanding of the topic. The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.

Motivation: Theory, Neurobiology and Applications is inspired by a question central to health care professionals, teachers, parents, and coaches alike, "How can an individual be motivated to perform a given activity or training?" It presents novel measurements of motivation developed in psychology and economics, recent insights into the neurobiology of motivation, and current research on applications designed to boost motivation in neurorehabilitation, education, and sports. In addition, tactics on how to connect these different research and knowledge fields within a common (theoretical) framework of motivation is discussed. Thus, in short, the book provides an integrative, interdisciplinary, up-to-date accounting on the neurobiology of motivation and how it might be boosted. - Provides an integration of the neurosciences, their clinical challenges, and applicable research - Includes both an interdisciplinary and integrative nature - Contains a broad array of subject matter that will be of interest to a large target audience - Presents contributions from experts in their respective fields