Think of a number between one and ten. No, hang on, let's make this interesting. Between zero and infinity. Even if you stick to the whole numbers, there are a lot to choose from - an infinite number in fact. Throw in decimal fractions and infinity suddenly gets an awful lot bigger (is that even possible?) And then there are the negative numbers, the imaginary numbers, the irrational numbers like pi which never end. It literally never ends. The world of numbers is indeed strange and beautiful. Among its inhabitants are some really notable characters - pi, e, the "imaginary" number i and the famous golden ratio to name just a few. Prime numbers occupy a special status. Zero is very odd indeed: is it a number, or isn't it? How Numbers Work takes a tour of this mind-blowing but beautiful realm of numbers and the mathematical rules that connect them. Not only that, but take a crash course on the biggest unsolved problems that keep mathematicians up at night, find out about the strange and unexpected ways mathematics influences our everyday lives, and discover the incredible connection between numbers and reality itself. ABOUT THE SERIES New Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

Working With Numbers and Statistics: A Handbook for Journalists will bolster math skills and improve math confidence for journalists at all skill levels. Authors Charles Livingston and Paul Voakes developed this resource book to improve journalistic writing and reporting, enabling journalists to: *make accurate, reliable computations, which in turn enables one to make relevant comparisons, put facts into perspective, and lend important context to stories; *recognize inaccurate presentations, whether willfully spun or just carelessly relayed; *ask appropriate questions about numerical matters; *translate complicated numbers for viewers and readers in ways they can readily understand; *understand computer-assisted reporting; and *write livelier, more precise pieces through the use of numbers. The math is presented in a journalistic context throughout, enabling readers to see how the procedures will come into play in their work. Working With Numbers and Statistics is designed as a reference work for journalism students developing their writing and reporting skills. It will also serve professionals as a useful tool to improve their understanding and use of numbers in news stories.

Using numerology to reveal behavior patterns in order to work through them • Shows how to find anyone’s personal challenges and greatest strengths • Presents simple numeric exercises that use the first vowel and first consonant of a name and the birth month and day • Reveals how this method of numerology can be applied by managers, educators, health professionals, sales people, and parents Numbers and letters are the blueprints of our lives. By studying the patterns they create--whether it’s a name, an address, or a date--we can learn more about ourselves, others, and how to best interact with those around us. Providing simple numeric exercises that use only the first vowel and first consonant of a person’s name and their birth month and day, Michael Brill shows how to identify anyone’s reactive and proactive behavior patterns--along with their underlying causes--to prevent and resolve interpersonal issues as well as recognize and change our own negative personal tendencies. Combining numerology with psychology, he explains the connection between the first name and behavior at work, the middle name and social-emotional patterns in relationships, and the last name and family dynamics. Illustrating how this information can be applied by managers, educators, health professionals, sales people, and parents, he reveals how to find anyone’s personal challenges and greatest strengths through their Achievement Number as well as how to use this number for a more accurate understanding of an individual’s behavior patterns. Offering extensive examples, interpretations, and exercises, he reveals how recognizing these facets of our behavior is the first step to working through our negative patterns and effecting personal transformation.

Use 7 Key Numbers to help you earn greater profits with less time and energy Many builders and contractors struggle to get a clear picture of where their business is at the moment - and where it's headed financially. By the time you compare your accounting reports with your job costing, estimating and change orders, and pipeline, it's too late to make adjustments to guarantee profit. This book will help you see where you stand every day, with every job, by monitoring just 7 Key Numbers that drive all profits and cash flow, including - Number of leads - Sales conversion rate - Customer retention rate Stay on top of every job! Follow the steps in this book to create a process that will let you know when costs or scheduling deviate from the estimate--in time to respond before those changes cost you money. "Managing Your Business with 7 Key Numbers is exceptionally well written, organized, and presented. Specifically directed at professionals engaged in construction, Managing Your Business with 7 Key Numbers is as thoroughly "user friendly' as it is informative, making it very highly recommended." Small Press Bookwatch Oregon, WI

In the American Mathematical Society's first-ever book for kids (and kids at heart), mathematician and author Richard Evan Schwartz leads math lovers of all ages on an innovative and strikingly illustrated journey through the infinite number system. By means of engaging, imaginative visuals and endearing narration, Schwartz manages the monumental task of presenting the complex concept of Big Numbers in fresh and relatable ways. The book begins with small, easily observable numbers before building up to truly gigantic ones, like a nonillion, a tredecillion, a googol, and even ones too huge for names! Any person, regardless of age, can benefit from reading this book. Readers will find themselves returning to its pages for a very long time, perpetually learning from and growing with the narrative as their knowledge deepens. Really Big Numbers is a wonderful enrichment for any math education program and is enthusiastically recommended to every teacher, parent and grandparent, student, child, or other individual interested in exploring the vast universe of numbers.

An insightful exploration of political polling and a bold defense of its crucial role in a modern democracy. Public opinion polling is the ultimate democratic process; it gives every person an equal voice in letting elected leaders know what they need and want. But in the eyes of the public, polls today are tarnished. Recent election forecasts have routinely missed the mark and media coverage of polls has focused solely on their ability to predict winners and losers. Polls deserve better. In Strength in Numbers, data journalist G. Elliott Morris argues that the larger purpose of political polls is to improve democracy, not just predict elections. Whether used by interest groups, the press, or politicians, polling serves as a pipeline from the governed to the government, giving citizens influence they would otherwise lack. No one who believes in democracy can afford to give up on polls; they should commit, instead, to understanding them better. In a vibrant history of polling, Morris takes readers from the first semblance of data-gathering in the ancient world through to the development of modern-day scientific polling. He explains how the internet and “big data” have solved many challenges in polling—and created others. He covers the rise of polling aggregation and methods of election forecasting, reveals how data can be distorted and misrepresented, and demystifies the real uncertainty of polling. Candidly acknowledging where polls have gone wrong in the past, Morris charts a path for the industry’s future where it can truly work for the people. Persuasively argued and deeply researched, Strength in Numbers is an essential guide to understanding and embracing one of the most important and overlooked democratic institutions in the United States.

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Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more ) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: Why your numbers are lying to you (and why you are the cause ) How labor productivity is the key to profitability and simplifying human resource decisions Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.