More American children recognize Super Mario, the hero of one of Nintendo’s video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion–a tale of innovation and cutthroat tactics.

The Art of Splatoon contains 320 inkredible pages of artwork, including 2D and 3D illustrations of your favorite characters, maps, concept art, weapon and gear design, storyboards, sketches, hand-drawn comics . . . and that's only an inkling of what's inside. We're not squidding around: this is a must have for all fans of Splatoon! Character illustrations! Concept art! Behind the scenes notes! All the content that splatters most!

The game is on! Get your hands on this book about one of the most influential companies in the video game industry. Founded in 1889, Nintendo started out as a small playing card company in Japan. Though the cards sold well, Nintendo really became popular when it began creating toys in the 1960s, and then became internationally renowned after developing video games and consoles in the 1970s and '80s. After introducing the world to some of the best-known and top-selling video game franchises of all-time, such as Super Mario Bros., The Legend of Zelda, Animal Crossing, and Pokémon, it's clear to see why Nintendo is beloved by parents as a company that creates nonviolet, family-friendly entertainment for kids. With fun black-and-white illustrations and an engaging 16-page photo insert, readers will be excited to read this latest additon to Who HQ! Look for more Who HQ titles: What Is LEGO? What Is the Story of Hello Kitty? What Is the Story of Batman? What Is the Story of Transformers?

Ultimate Nintendo: Guide to the NES Library 1985-1995 is an expansive and thorough look at one of the greatest video game libraries of all time - the Nintendo Entertainment System. This nearly 450-page book covers all 800+ licensed and unlicensed games released during the system's lifespan, and features information and reviews for these classic (and not so classic) 8-bit games.

WALL STREET JOURNAL BESTSELLER LESSONS FROM A BOSS-LEVEL DISRUPTOR AND GAMING LEGEND Reggie Fils-Aimé, retired President and Chief Operating Officer of Nintendo of America Inc., shares leadership lessons and inspiring stories from his unlikely rise to the top. Although he’s best known as Nintendo's iconic President of the Americas-immortalized for opening Nintendo’s 2004 E3 presentation with, “My name is Reggie, I'm about kicking ass, I'm about taking names, and we're about making games”-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success. Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience it takes to dominate in the business world and to reach your professional dreams. As close to sitting one-on-one with the gaming legend as it gets, you will learn: About the challenges Reggie faced throughout his life and career-from his humble childhood as the son of Haitian immigrants, to becoming one of the most powerful names in the history of the gaming industry. What it takes to reach the top of your own industry, including being brave enough to stand up for your ideas, while also being open to alternative paths to success. How to create vibrant and believable visions for your team and company. How to maintain relentless curiosity and know when to ask questions to shatter the status quo.

An amaze-ink behind-the-scenes look at the making of Splatoon 2, one of the best-selling Nintendo Switch games of all time! Dive into over 380 pages worth of illustrations, key art, and designs of your favorite colorful characters, weapons, gear, locations, maps, and brands. The Art of Splatoon 2 also features storyboards and other extras sure to make a splash with any fan! Don't miss this ink-redible look at the best-selling family-friendly game Splatoon 2!

The definitive story of the rise of Nintendo. In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan. Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario. Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity? Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

This highly detailed publication delves into the rich and varied (and often forgotten) 120-year history of the world's leading video game company. For the very first time, Nintendo's historical product portfolio is catalogued in painstaking and loving detail, with over 500 card games, tabletop games, toys, electronic, and arcade games, all compiled into one superbly crafted book. This book details Nintendo's humble beginnings as a playing card manufacturer, charting progress through the entire range of toys and games, including such legendary products as Love Tester, Ten Billion, Ultra Hand, Custom Gunman, and hundreds more, progressing up to the first video arcade games, home consoles, and Game & Watch series.

Ultimate Nintendo: Guide to the SNES Library is a thorough examination of the games from the beloved and influential Super Nintendo Entertainment System. This definitive resource contains information, screenshots, and reviews of all games released for Nintendo's 16-bit home video game console between 1991-1998. Read about hundreds of fun and memorable SNES titles like Super Mario World, Donkey Kong Country, Super Metroid, Mega Man X, Super Castlevania IV, The Legend of Zelda: A Link to the Past, and many more. This collection includes details for every SNES game: developer, publisher, release date, genre, special features, and more! Bonus sections are dedicated to promo cartridges and even games that were never released! So if you are a Nintendo or video game fan, dive in and learn about all the entertaining and interesting games in the impressive SNES library!- 800 SNES game reviews, including those released exclusively outside of North America- Promo, special, and test cartridges- A look at SNES games that were never released- Super Famicom spotlight highlighting titles released in Japan on the SNES sister console- A guide to notable SNES controllers and devices- Supplemental articles about the history of the SNES by game historians and internet personalitiesNote: this book is not authorized or endorsed by Nintendo. All registered trademarks, game art, and game screenshots used are copyright their respective holders and are utilized here under Fair Use.

The Switch Collector is a comprehensive "Switchopedia" Collector book series that covers all the physical releases for the Nintendo Switch along with the must play digital-only releases we would like to see come out physically. Part two of the second volume, titled "Volume Two Part Two" continues our journey with the Switch finishing the second year of the Nintendo Switch. This book is also in an abridged format to streamline the information so it is easy for the reader to consume!