Learn how to unify Customer Experience, User Experience and more to shape lasting customer engagement in a world of rapid change. About This Book An introductory guide to Experience Design that will help you break into XD as a career by gaining A strong foundational knowledge Get acquainted with the various phases of a typical Experience Design workflow Work through the key process and techniques in XD, supported by most of the common use cases Who This Book Is For This book is for designers who wish to enter the field of UX Design, especially Programmers, Content Strategists, and Organizations keen to understand the core concepts of UX Design. What You Will Learn Understand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate products and services in order to compete for customers in a global economy driven by technology and change Get motivated by the numerous professional opportunities that XD opens up for practitioners in wide-ranging domains, and by the stories of real XD practitioners Understand what experience is, how experiences are designed, and why they are effective Gain knowledge of user-centered design principles, methodologies, and best practices that will improve your product (digital or physical) Get to know your X's and D's—understand the differences between XD and UX, CX, IxD, IA, SD, VD, PD, and other design practices In Detail We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.

"How lovely to discover a book on the craft of writing that is also fun to read . . . Alison asserts that the best stories follow patterns in nature, and by defining these new styles she offers writers the freedom to explore but with enough guidance to thrive." ―Maris Kreizman, Vulture A Publishers Weekly Best Book of 2019 | A Poets & Writers Best Books for Writers As Jane Alison writes in the introduction to her insightful and appealing book about the craft of writing: “For centuries there’s been one path through fiction we’re most likely to travel― one we’re actually told to follow―and that’s the dramatic arc: a situation arises, grows tense, reaches a peak, subsides . . . But something that swells and tautens until climax, then collapses? Bit masculosexual, no? So many other patterns run through nature, tracing other deep motions in life. Why not draw on them, too?" W. G. Sebald’s Emigrants was the first novel to show Alison how forward momentum can be created by way of pattern, rather than the traditional arc--or, in nature, wave. Other writers of nonlinear prose considered in her “museum of specimens” include Nicholson Baker, Anne Carson, Marguerite Duras, Gabriel García Márquez, Jamaica Kincaid, Clarice Lispector, Susan Minot, David Mitchell, Caryl Phillips, and Mary Robison. Meander, Spiral, Explode is a singular and brilliant elucidation of literary strategies that also brings high spirits and wit to its original conclusions. It is a liberating manifesto that says, Let’s leave the outdated modes behind and, in thinking of new modes, bring feeling back to experimentation. It will appeal to serious readers and writers alike.

Winner of the 2003 Trillium Book Award "Stories are wondrous things," award-winning author and scholar Thomas King declares in his 2003 CBC Massey Lectures. "And they are dangerous." Beginning with a traditional Native oral story, King weaves his way through literature and history, religion and politics, popular culture and social protest, gracefully elucidating North America's relationship with its Native peoples. Native culture has deep ties to storytelling, and yet no other North American culture has been the subject of more erroneous stories. The Indian of fact, as King says, bears little resemblance to the literary Indian, the dying Indian, the construct so powerfully and often destructively projected by White North America. With keen perception and wit, King illustrates that stories are the key to, and only hope for, human understanding. He compels us to listen well.

Illustrates interim narrative field texts of identity as teacher educator stories and demonstrates how researchers utilize common places of temporality, sociality, and place in analyzing narratives. This title describes conceptualizations of narrative research processes, bringing forward narrative tools and methods of layering narratives.

How does Einstein’s description of space and time compare with Doctor Who? Can James Bond really escape from an armor-plated railroad car by cutting through the floor with a laser concealed in a wristwatch? What would it take to create a fully intelligent android, such as Star Trek’s Commander Data? Exploring Science Through Science Fiction addresses these and other intriguing questions, using science fiction as a springboard for discussing fundamental science concepts and cutting-edge science research. It includes references to original research papers, landmark scientific publications and technical documents, as well as a broad range of science literature at a more popular level. The revised second edition includes expanded discussions on topics such as gravitational waves and black holes, machine learning and quantum computing, gene editing, and more. In all, the second edition now features over 220 references to specific scenes in more than 160 sci-fi movies and TV episodes, spanning over 100 years of cinematic history. Designed as the primary text for a college-level course, this book will appeal to students across the fine arts, humanities, and hard sciences, as well as any reader with an interest in science and science fiction. Praise for the first edition: "This journey from science fiction to science fact provides an engaging and surprisingly approachable read..." (Jen Jenkins, Journal of Science Fiction, Vol. 2 (1), September 2017)

This collection of five essays is both a dialogical engagement with and critical assessment of Nancy R. Howell's book Constructing a Relational Cosmology. The collection includes three essays written from a Whiteheadian process perspective (by Marit A. Trelstad, Kathlyn A. Breazeale, and Marjorie Hewitt Suchocki), one from the perspective of narrative theology (Lisa Stenmark), and one from the Soto Zen Buddhist perspective (Stephanie Kaza). Howell, responding as a Whiteheadian feminist philosopher of religion, takes the critiques and suggestions of her dialogical partners with the utmost seriousness as her foundation for suggesting new directions for ecofeminist thought--an example of what Whiteheadians call "the process of creative transformation."

The way we tell stories influences how others react to our emotions, and impacts how we cope with emotions ourselves.

Narrative Intelligence (NI) — the confluence of narrative, Artificial Intelligence, and media studies — studies, models, and supports the human use of narrative to understand the world. This volume brings together established work and founding documents in Narrative Intelligence to form a common reference point for NI researchers, providing perspectives from computational linguistics, agent research, psychology, ethology, art, and media theory. It describes artificial agents with narratively structured behavior, agents that take part in stories and tours, systems that automatically generate stories, dramas, and documentaries, and systems that support people telling their own stories. It looks at how people use stories, the features of narrative that play a role in how people understand the world, and how human narrative ability may have evolved. It addresses meta-issues in NI: the history of the field, the stories AI researchers tell about their research, and the effects those stories have on the things they discover. (Series B)