A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert Murdoch’s online empire. Even by the standards of the Internet age, the MySpace saga is an astounding growth story, which climaxed with the site’s acquisition by Murdoch’s News Corporation in 2005 for a sum approaching one billion dollars. But more than that, it may be the defining drama of the digital era. In Stealing MySpace, Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of this Internet powerhouse. With an unerring eye, Angwin details how MySpace took the Internet by storm by grabbing the best ideas from around the Web, encouraging pinup stars such as Tila Tequila to make their home on its pages and giving everyone freedom to experiment with online identities–including using somebody else’s identity. Stealing MySpace introduces us to the site’s founders, Chris DeWolfe and Tom Anderson, who dabbled in computer hacking, online pornography, spam, and spyware before starting MySpace. Although their street savvy, doggedness, and clubbing skills far eclipsed their tech prowess, they stumbled their way to success and soon found themselves at ground zero of a high-stakes war that pitted Rupert Murdoch against his frequent nemesis, the combative Viacom CEO Sumner Redstone. Angwin sheds light on the dizzying backroom deals that allowed Murdoch to snatch MySpace from Viacom’s grasp even as the MySpace founders remained in the dark about their own fate. Then she takes us inside the Murdoch empire as DeWolfe and Anderson lobby furiously to regain control of their creation. Venturing beyond the business aspects of the story, Angwin also explores the Internet culture, a voyeuristic world in which MySpace must stay one step ahead of amateur pornographers, sexual predators, and “spoofers” who set up fake profiles (Rupert Murdoch himself tolerates dozens of phony “Ruperts” on the site) and cope with the general excesses and sometimes illegal acts of a community of account holders equal in number to the population of Japan. In Stealing MySpace, Julia Angwin dishes on the epic real-world battle for control of a virtual empire. In a savvy, smart, fast-paced narrative reminiscent of Bryan Burrough and John Helyar’s Barbarians at the Gate and Michael Lewis’s The New New Thing, Stealing MySpace tells is the whole gripping story behind a breakout cultural phenomenon.

Humorously describes ways to design, build, and maintain effective Web sites, including criticism of Web sites the authors feel are poorly designed.

Build yourself a state-of-the-art website. It’s incredibly easy...and it won’t cost you a dime! You need a website. But you don’t need the hassles that usually go with building one or the expense of hiring someone else to do it. Here’s your solution: Build a Website for Free! You’ll learn how you can use new Web 2.0 technologies to create a site that’s impressive and effective. And here’s the best part: You’ll do it all with software and tools that won’t cost you a dime! Plan, organize, and design a site that really works, using tools you can find for free Discover the simple secrets of writing pages people want to read Adapt your site for easy viewing on mobile devices Use video on your site—and get someone else to pay for hosting it Add an easy-to-update blog and start building your own web community Quickly and easily handle “nuts and bolts” tasks, from getting your site name to uploading your content Get your site picked up by Google, Yahoo!, and other search engines

Readers will be introduced to Web 1.0 and the story of its evolution to 2.0. This book discusses the role of news, information, and social networks. Mashing, memes, and other activities are explored. Lastly, readers will take a look at the future beyond Web 2.0.

A poem-a-day book from the Web's No. 1 poetry site

Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use "meme" to further their anti-corporate agendas. What's meme? Say the word as meeeeeem. The dictionary says that a meme is an idea that spreads from one person to another. And thanks to today's Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations. Here in his fifth book, author Richard Telofski takes an in-depth look at anti-corporate NGOs and activist groups that use memes cleverly to "compete" with the image of the companies they target. These groups unabashedly use unchallenged memes to bribe people to their side of their anti-corporate argument. Bribe? Yes. By leveraging a meme, these groups bribe people with something, a way to feel better about themselves, often with scant or no support of the meme. Through their "meme-mangling," adversarial NGOs and activists can impose undeserved damage on corporate reputations, costing market share, revenue, and jobs, maybe one of them yours. These organizations are truly competitors, not only to the individual corporations that they target, but also to the economic system in general. Living on a Meme is compiled from a selection of articles published on Richard's Web site, Telofski.com, between August 1, 2009 through August 3, 2010. But, many of these writings are more essay than article. Within the essays in this book, you'll find insights, theories, as well as specific facts and analysis on how certain NGOs and activist groups operate online and offline to sap companies of their vital reputation. By reading this book, you'll discover how these "irregular" competitors make use of existing cultural memes, true or not, and how they contribute to those memes, strengthening them and contributing to the degradation of a company's image. Don't worry. This book isn't just a repackaging of blog postings. You're going to get more than that. At the end of each chapter you will find bonus "Take-Aways." Those Take-Aways are critical analyses of the essays in the chapter, pointing out for you how what was just discussed relates to an NGO's or activist's reliance of living on a meme or their hope that YOU are living on THEIR meme for them. You'll also find in this book 23 exclusive essays that appear only in this book. So, start your journey now into the understanding of how anti-corporate NGOs and activists bend the truth, and the beliefs of people, to get what they want.

A Journey to Machine Learning provides a guide to building both real-life and artificial A.I. systems. The text follows a comprehensive approach consisting of concepts, methodologies, and practical examples. With this book, readers learn how to grasp the basics of Machine Learning and solve complex problems utilizing a data-driven approach. This book provides you with an introduction to machine learning which includes numerous case studies and applications so that you will also learn how to apply learning algorithms to building smart robots, text & command understanding applications and web browsers, medical informatics, audio, database mining, and other areas. As machine learning becomes more popular, its use will increase. Companies like Google, Microsoft, Amazon, etc., have been launching their cloud-based machine learning platforms, which has ignited a huge popularity surge for these techniques worldwide.

Be a new face on Facebook! If you're new to the Facebook user community, don't be shy: you're joining around 2.7 billion users (roughly two-and-a-half Chinas) worldwide, so you'll want to make sure you’re being as sociable as possible. And with more functionality and ways to say hello—like 3-D photos and Video Chat rooms—than ever before, Facebook For Dummies is the perfect, informative companion to get and new and inexperienced users acquainted with the main features of the platform and comfortable with sharing posts, pictures (or whatever else you find interesting) with friends, family, and the world beyond! In a chatty, straightforward style, your friendly hosts, Carolyn Abram and Amy Karasavas—both former Facebook employees—help you get settled in with the basics, like setting up your profile and adding content, as well as protecting your privacy when you want to decide who can and can't see your posts. They then show you how to get involved as you add new friends, toggle your newsfeed, shape your timeline story, join groups, and more. They even let you in on ways to go pro and use Facebook for work, such as building a promo page and showing off your business to the world. Once you come out of your virtual shell, there'll be no stopping you! Build your profile and start adding friends Send private messages and instant notes Share your memories Tell stories about your day Set your privacy and curate your news feed Don't be a wallflower: with this book you have the ideal icebreaker to get the party started so you can join in with all the fun!

The one issue touched on repeatedly by the contributors of this publication is the difficulty of arriving at a definition of cyber terrorism. A NATO Office of Security document cautiously defines it as “a cyber attack using or exploiting computer or communication networks to cause sufficient destruction or disruption to generate fear or to intimidate a society into an ideological goal.” But the cyber world is surely remote from what is recognized as terrorism: the bloody attacks and ethnic conflicts, or, more precisely, the politically-motivated “intention to cause death or serious bodily harm to civilians or non-combatants with the purpose of intimidating a population or compelling a government ...” (UN report, Freedom from Fear, 2005). It is hard to think of an instance when computer code has physically harmed anyone. Yet a number of contributors show that exactly such events, potentially on a huge scale, can be expected. For example attacks on critical infrastructure, in particular on SCADA (Supervisory Control and Data Acquisition) systems which control physical processes in places like chemical factories, dams and power stations. A part of the publication examines cyber terrorism in the proper sense of the term and how to respond in terms of technology, awareness, and legal/political measures. However, there is also the related question of responding to the terrorist presence on the Internet (so-called ‘terrorist contents’). Here the Internet is not a weapon, but an important tool for terrorists’ communications (coordination, training, recruiting), and information gathering on the targets of planned attacks.