When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

Studies of digital communication technologies often focus on the apparently unique set of multimodal resources afforded to users and the development of innovative linguistic strategies for performing mediatised identities and maintaining online social networks. This edited volume interrogates the novelty of such practices by establishing a transhistorical approach to the study of digital communication. The transhistorical approach explores language practices as lived experiences grounded in historical contexts, and aims to identify those elements of human behaviour that transcend historical boundaries, looking beyond specific developments in communication technologies to understand the enduring motivations and social concerns that drive human communication. The volume reveals long-term patterns in the indexical functions of seemingly innovative written and multimodal resources and the ideologies that underpin them, and shows that methods are not necessarily contingent on their datasets: historical analytic frameworks can be applied to digital data and newer approaches used to understand historical data. These insights present exciting opportunities for English language researchers, both historical and modern.

Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.

What language did the Buddha speak? Scholars think it was Pāli, or something very close to it. This book argues that the medium in which the Buddha spoke is just as important as the message. It answers the question, “how does the sonic content of Pāli carry the Buddha’s message, complement and enhance it?” Pāli is based on an oral, vernacular language of the people, full of natural idioms and colloquial expressions. It is the opposite of Sanskrit, the formal, abstract, liturgical language of Brahmanism. In its conversational directness, harmony and musicality, oral immediacy and visceral emotivity, Pāli speaks to the here and now, to the urgency of man’s suffering and to the practicality of a philosophy which promises to end it. Anyone interested in Theravādin Buddhism, what the Buddha taught and the special nature of the language in which he taught will find this book engaging. Buddhist practitioners will find it especially beneficial for their meditation and recitation practice. Academics in any area of Buddhism and Historical Linguistics who do not know Pāli will find it a useful introduction to the language and its evolution, while Pāli scholars will find here a unique perspective on the special role the language played in the communication of the Buddha’s teachings.

An unflinching, open-hearted inquiry that encompasses religion, disaster, resilience, infertility, adoption, parenthood, and what it means to love one's neighbor.

Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan’s ideas in his own words In the last twenty years of his life, Marshall McLuhan published – often in collaboration with others – a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between “hot” and “cool” media. It was he who observed that “the medium is the message” and who tossed off dozens of other equally memorable phrases from “the global village” and “pattern recognition” to “feedback” and “iconic” imagery. McLuhan was far more than a pithy-phrase maker, however. He foresaw – at a time when the personal computer was a teckie fantasy – that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we’re still catching up to him. In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood.

Collecting together a group of talented writers, with examples and case studies, this is an in depth study of the most up-to-date approaches to museum communication: museums as media; museums and audience; and the evaluation of museums.