Media Research
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Author |
: Arthur Asa Berger |
Publisher |
: SAGE |
Total Pages |
: 188 |
Release |
: 1998-05-05 |
ISBN-10 |
: 0761915370 |
ISBN-13 |
: 9780761915379 |
Rating |
: 4/5 (70 Downloads) |
Synopsis Media Research Techniques by : Arthur Asa Berger
Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.
Author |
: Susanna Hornig Priest |
Publisher |
: SAGE |
Total Pages |
: 273 |
Release |
: 2010 |
ISBN-10 |
: 9781412960977 |
ISBN-13 |
: 1412960975 |
Rating |
: 4/5 (77 Downloads) |
Synopsis Doing Media Research by : Susanna Hornig Priest
Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.
Author |
: Roger D. Wimmer |
Publisher |
: Wadsworth Publishing Company |
Total Pages |
: 468 |
Release |
: 2006 |
ISBN-10 |
: 0534647189 |
ISBN-13 |
: 9780534647186 |
Rating |
: 4/5 (89 Downloads) |
Synopsis Mass Media Research by : Roger D. Wimmer
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Author |
: Andy Ruddock |
Publisher |
: SAGE |
Total Pages |
: 321 |
Release |
: 2017-08-21 |
ISBN-10 |
: 9781526421777 |
ISBN-13 |
: 1526421771 |
Rating |
: 4/5 (77 Downloads) |
Synopsis Exploring Media Research by : Andy Ruddock
From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence Shows them how to tie their own interests to academic concepts and research issues Explains how to use this understanding to develop proper research questions Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.
Author |
: Barrie Gunter |
Publisher |
: SAGE |
Total Pages |
: 328 |
Release |
: 2000-02-11 |
ISBN-10 |
: 076195659X |
ISBN-13 |
: 9780761956594 |
Rating |
: 4/5 (9X Downloads) |
Synopsis Media Research Methods by : Barrie Gunter
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Author |
: Alan B. Albarran |
Publisher |
: Routledge |
Total Pages |
: 295 |
Release |
: 2013-07-24 |
ISBN-10 |
: 9781135969349 |
ISBN-13 |
: 1135969345 |
Rating |
: 4/5 (49 Downloads) |
Synopsis Media Management and Economics Research in a Transmedia Environment by : Alan B. Albarran
First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
Author |
: Andy Ruddock |
Publisher |
: SAGE |
Total Pages |
: 360 |
Release |
: 2017-08-21 |
ISBN-10 |
: 9781526421753 |
ISBN-13 |
: 1526421755 |
Rating |
: 4/5 (53 Downloads) |
Synopsis Exploring Media Research by : Andy Ruddock
From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence Shows them how to tie their own interests to academic concepts and research issues Explains how to use this understanding to develop proper research questions Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.
Author |
: Francis L.F. Lee |
Publisher |
: Routledge |
Total Pages |
: 320 |
Release |
: 2013-05-07 |
ISBN-10 |
: 9781136286858 |
ISBN-13 |
: 1136286853 |
Rating |
: 4/5 (58 Downloads) |
Synopsis Frontiers in New Media Research by : Francis L.F. Lee
This volume puts together the works of a group of distinguished scholars and active researchers in the field of media and communication studies to reflect upon the past, present, and future of new media research. The chapters examine the implications of new media technologies on everyday life, existing social institutions, and the society at large at various levels of analysis. Macro-level analyses of changing techno-social formation – such as discussions of the rise of surveillance society and the "fifth estate" – are combined with studies on concrete and specific new media phenomena, such as the rise of Pro-Am collaboration and "fan labor" online. In the process, prominent concepts in the field of new media studies, such as social capital, displacement, and convergence, are critically examined, while new theoretical perspectives are proposed and explicated. Reflecting the inter-disciplinary nature of the field of new media studies and communication research in general, the chapters interrogate into the problematic through a range of theoretical and methodological approaches. The book should offer students and researchers who are interested in the social impact of new media both critical reviews of the existing literature and inspirations for developing new research questions.
Author |
: Ingrid Volkmer |
Publisher |
: John Wiley & Sons |
Total Pages |
: 582 |
Release |
: 2015-07-07 |
ISBN-10 |
: 9781119061120 |
ISBN-13 |
: 1119061121 |
Rating |
: 4/5 (20 Downloads) |
Synopsis The Handbook of Global Media Research by : Ingrid Volkmer
Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape. Provides a framework for the critical debate of comparative media research Posits transnational media research as reflective of advanced globalization processes, and explores its roles and responsibilities Articulates the key themes and competing methodological approaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leading internationally acclaimed scholars Offers a platform for the discussion of crucial issues from a variety of theoretical, methodical and practical viewpoints
Author |
: Matthew Powers |
Publisher |
: Cambridge University Press |
Total Pages |
: 233 |
Release |
: 2020-08-20 |
ISBN-10 |
: 9781108881838 |
ISBN-13 |
: 1108881831 |
Rating |
: 4/5 (38 Downloads) |
Synopsis Rethinking Media Research for Changing Societies by : Matthew Powers
This agenda-setting volume brings together leading scholars of media and public life to grapple with how media research can make sense of the massive changes rocking politics and the media world. Each author identifies a 'most pressing' question for scholars working at the intersection of journalism, politics, advocacy, and technology. The authors then suggest different research approaches designed to highlight real-world stakes and offer a path toward responsive, productive action. Chapters explore our 'datafied' lives, journalism's deep responsibilities and daunting challenges, media's inclusions (and non-inclusions), the riddle of digital engagement, and the obligations scholars must attempt to meet in an era of networked information. The result is a rich forum that addresses how media transformations carry serious implications for public life. Original, provocative, and generative, this book is international in its orientation and makes a compelling case for public scholarship.