Media Consumption and Public Engagement

Media Consumption and Public Engagement
Author :
Publisher : Springer
Total Pages : 263
Release :
ISBN-10 : 9780230800823
ISBN-13 : 0230800823
Rating : 4/5 (23 Downloads)

Synopsis Media Consumption and Public Engagement by : N. Couldry

Democracy is based on the belief that the media gets the attention of voters. But is this plausible in an age of multiplying media, disillusionment with the political system and time-scarcity? This book addresses this question, and charts experiences of 'public connection'.

Understanding Ethnic Media

Understanding Ethnic Media
Author :
Publisher : SAGE
Total Pages : 337
Release :
ISBN-10 : 9781412959131
ISBN-13 : 1412959136
Rating : 4/5 (31 Downloads)

Synopsis Understanding Ethnic Media by : Matthew D. Matsaganis

At present, the picture of the ethnic media is an incomplete one: While there is significant material on the portrayal of ethnic minorities in the mainstream media (and on how these representations affect ethnic perceptions), there is very little material/research on how the media produced by ethnic communities, for ethnic communities affect (1) the perceptions of self and of the ethnic community and (2) how the production and consumption of ethnic media affects the character of the larger media landscape. Understanding Ethnic Media approaches the ethnic media from the consumers' point of view AND the producers' vantage point, as changes that occur in the ethnic community affect the media, and vice versa. This accessible textbook strives to bridge the gap between the consumer and the production-centered research as it examines the relationships (a) between the ethnic media available in particular markets and (b) between the ethnic and mainstream media.

Consumer Psychology in a Social Media World

Consumer Psychology in a Social Media World
Author :
Publisher : Routledge
Total Pages : 306
Release :
ISBN-10 : 9781317502074
ISBN-13 : 1317502078
Rating : 4/5 (74 Downloads)

Synopsis Consumer Psychology in a Social Media World by : Claudiu V. Dimofte

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.

Consumer Culture and the Media

Consumer Culture and the Media
Author :
Publisher : Springer
Total Pages : 201
Release :
ISBN-10 : 9781137272133
ISBN-13 : 1137272139
Rating : 4/5 (33 Downloads)

Synopsis Consumer Culture and the Media by : M. Iqani

How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.

Media for Your Life

Media for Your Life
Author :
Publisher :
Total Pages : 324
Release :
ISBN-10 : 1524927996
ISBN-13 : 9781524927998
Rating : 4/5 (96 Downloads)

Synopsis Media for Your Life by : Don Lowe

Beyond Consumer Capitalism

Beyond Consumer Capitalism
Author :
Publisher : John Wiley & Sons
Total Pages : 243
Release :
ISBN-10 : 9780745671666
ISBN-13 : 0745671667
Rating : 4/5 (66 Downloads)

Synopsis Beyond Consumer Capitalism by : Justin Lewis

Consumer capitalism dominates our economy, our politics and our culture. Yet there is a growing body of research from a range of disciplines that suggests that consumer capitalism may be past its sell-by date. Beyond Consumer Capitalism begins by showing how, for people in the developed world, consumer capitalism has become economically and environmentally unsustainable and is no longer able to deliver its abiding promise of enhancing quality of life . This cutting-edge book then asks why we devote so little time and effort to imagining other forms of human progress. The answer, Lewis suggests, is that our cultural and information industries limit rather than stimulate critical thinking, keeping us on the treadmill of consumption and narrowing our vision of what constitutes progress. If we are to find a way out of this cul de sac, Lewis argues, we must begin by analysing the role of media in consumer capitalism and changing the way we organize media and communications. We need a cultural environment that encourages rather than stifles new ideas about what guides our economy and our society. Timely and compelling, Beyond Consumer Capitalism will have strong appeal to students and scholars of media studies, cultural studies and consumer culture.

Always On: Advertising, Marketing, and Media in an Era of Consumer Control

Always On: Advertising, Marketing, and Media in an Era of Consumer Control
Author :
Publisher : McGraw Hill Professional
Total Pages : 225
Release :
ISBN-10 : 9780071508292
ISBN-13 : 0071508295
Rating : 4/5 (92 Downloads)

Synopsis Always On: Advertising, Marketing, and Media in an Era of Consumer Control by : Christopher Vollmer

The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.

Analyzing Global Social Media Consumption

Analyzing Global Social Media Consumption
Author :
Publisher : IGI Global
Total Pages : 358
Release :
ISBN-10 : 9781799847199
ISBN-13 : 1799847195
Rating : 4/5 (99 Downloads)

Synopsis Analyzing Global Social Media Consumption by : Wamuyu, Patrick Kanyi

Social media has revolutionized how individuals, communities, and organizations create, share, and consume information. Similarly, social media offers numerous opportunities as well as enormous social and economic ills for individuals, communities, and organizations. Despite the increase in popularity of social networking sites and related digital media, there are limited data and studies on consumption patterns of the new media by different global communities. Analyzing Global Social Media Consumption is an essential reference book that investigates the current trends, practices, and newly emerging narratives on theoretical and empirical research on all aspects of social media and its global use. Covering topics that include fake news detection, social media addiction, and motivations and impacts of social media use, this book is ideal for big data analysts, media and communications experts, researchers, academicians, and students in media and communications, information systems, and information technology study programs.

Ordinary Lifestyles: Popular Media, Consumption And Taste

Ordinary Lifestyles: Popular Media, Consumption And Taste
Author :
Publisher : McGraw-Hill Education (UK)
Total Pages : 296
Release :
ISBN-10 : 9780335215508
ISBN-13 : 0335215505
Rating : 4/5 (08 Downloads)

Synopsis Ordinary Lifestyles: Popular Media, Consumption And Taste by : Bell, David

'Ordinary Lifestyles' contains a collection of new essays that explore how various media texts bring ideas about taste and fashion to consumers, helping audiences to fashion their lifestyles as well as defining what constitutes an appropriate lifestyle for particular social formations.

Online Consumer Behavior

Online Consumer Behavior
Author :
Publisher : Routledge
Total Pages : 402
Release :
ISBN-10 : 9781848729698
ISBN-13 : 1848729693
Rating : 4/5 (98 Downloads)

Synopsis Online Consumer Behavior by : Angeline Close

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.