Marketing and Social Construction

Marketing and Social Construction
Author :
Publisher : Routledge
Total Pages : 239
Release :
ISBN-10 : 9781134618972
ISBN-13 : 1134618972
Rating : 4/5 (72 Downloads)

Synopsis Marketing and Social Construction by : Chris Hackley

Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.

Social Construction and Social Work Practice

Social Construction and Social Work Practice
Author :
Publisher : Columbia University Press
Total Pages : 369
Release :
ISBN-10 : 9780231530309
ISBN-13 : 0231530307
Rating : 4/5 (09 Downloads)

Synopsis Social Construction and Social Work Practice by : Stanley L. Witkin

Social construction addresses the cultural factors and social dynamics that give rise to and maintain values and beliefs. Drawing on postmodern philosophies and critical, social, and literary theories, social construction has become an important and influential framework for practice and research within social work and related fields. Embracing inclusivity and multiplicity, social construction provides a framework for knowledge and practice that is particularly congruent with social work values and aims. In this accessible collection, Stanley L Witkin showcases the innovative ways in which social construction may be understood and expressed in practice. He calls on experienced practitioner-scholars to share their personal accounts of interpreting and applying social constructionist ideas in different settings (such as child welfare agencies, schools, and the courts) and with diverse clientele (such as "resistant" adolescents, disadvantaged families, indigenous populations, teachers, children in protective custody, refugee youth, and adult perpetrators of sexual crimes against children). Eschewing the prescriptive stance of most theoretical frameworks, social construction can seem challenging for students and practitioners. This book responds with rich, illustrative descriptions of how social constructionist thinking has inspired practice approaches, illuminating the diversity and creative potential of practices that draw on social constructionist ideas. Writing in a direct, accessible style, contributors translate complex concepts into the language of daily encounter and care, and through a committed transnational focus they demonstrate the global reach and utility of their work. Chapters are provocative and thoughtful, reveal great suffering and courage, share inspiring stories of strength and renewal, and acknowledge the challenges of an approach that complicates evidence-based evaluations and requirements.

Gender, Branding, and the Modern Music Industry

Gender, Branding, and the Modern Music Industry
Author :
Publisher : Routledge
Total Pages : 302
Release :
ISBN-10 : 9781351662840
ISBN-13 : 1351662848
Rating : 4/5 (40 Downloads)

Synopsis Gender, Branding, and the Modern Music Industry by : Kristin Lieb

Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.

The Social Construction of Public Administration

The Social Construction of Public Administration
Author :
Publisher : State University of New York Press
Total Pages : 330
Release :
ISBN-10 : 9780791481899
ISBN-13 : 0791481891
Rating : 4/5 (99 Downloads)

Synopsis The Social Construction of Public Administration by : Jong S. Jun

In this conceptual guided tour of contemporary public administration, Jong S. Jun challenges the limitations of the discipline which, he argues, make it inadequate for understanding today's complex human phenomena. Drawing on examples and case studies from both Eastern and Western countries, he emphasizes critical and interpretive perspectives as a counterforce to the instrumental-technical rationality that reduces the field to structural and functionalist views of management. He also emphasizes the idea of democratic social construction to transcend the field's reliance on conventional pluralist politics. Jun stresses that public administrators and institutions must create opportunities for sharing and learning among organizational members and must facilitate interactive processes between public administrators and citizens so that the latter can voice their problems and opinions. The future role of public administrators will be to transcend the limitations of the management and governing of modern public administration and to explore ways of constructing socially meaningful alternatives through communicative action and the participation of citizens.

Therapy as Social Construction

Therapy as Social Construction
Author :
Publisher : SAGE
Total Pages : 236
Release :
ISBN-10 : 0803983034
ISBN-13 : 9780803983038
Rating : 4/5 (34 Downloads)

Synopsis Therapy as Social Construction by : Sheila McNamee

Explores the possibilities for the therapeutic process of adopting a social constructionist perspective. Topics covered in this text include the theoretical basis for social constructionist therapy, and various approaches in practice, such as irreverant therapy and the not-knowing therapist.

The Reality of Social Construction

The Reality of Social Construction
Author :
Publisher : Cambridge University Press
Total Pages : 297
Release :
ISBN-10 : 9781107024373
ISBN-13 : 1107024374
Rating : 4/5 (73 Downloads)

Synopsis The Reality of Social Construction by : Dave Elder-Vass

Argues that versions of realist and social constructionist ways of thinking about the social world are compatible with each other.

Resisting Reality

Resisting Reality
Author :
Publisher : Oxford University Press, USA
Total Pages : 503
Release :
ISBN-10 : 9780199892624
ISBN-13 : 0199892628
Rating : 4/5 (24 Downloads)

Synopsis Resisting Reality by : Sally Anne Haslanger

In this collection of previously published essays, Sally Haslanger draws on insights from feminist and critical race theory and on the resources of contemporary analytic philosophy to develop the idea that gender and race are positions within a structure of social relations. Explicating the workings of these interlocking structures provides tools for understanding and combatting social injustice.

The Social Construction of Crime: Oxford Bibliographies Online Research Guide

The Social Construction of Crime: Oxford Bibliographies Online Research Guide
Author :
Publisher : Oxford University Press
Total Pages : 22
Release :
ISBN-10 : 9780199805884
ISBN-13 : 0199805881
Rating : 4/5 (84 Downloads)

Synopsis The Social Construction of Crime: Oxford Bibliographies Online Research Guide by : Richard Rosenfeld

This ebook is a selective guide designed to help scholars and students of criminology find reliable sources of information by directing them to the best available scholarly materials in whatever form or format they appear from books, chapters, and journal articles to online archives, electronic data sets, and blogs. Written by a leading international authority on the subject, the ebook provides bibliographic information supported by direct recommendations about which sources to consult and editorial commentary to make it clear how the cited sources are interrelated related. A reader will discover, for instance, the most reliable introductions and overviews to the topic, and the most important publications on various areas of scholarly interest within this topic. In criminology, as in other disciplines, researchers at all levels are drowning in potentially useful scholarly information, and this guide has been created as a tool for cutting through that material to find the exact source you need. This ebook is a static version of an article from Oxford Bibliographies Online: Criminology, a dynamic, continuously updated, online resource designed to provide authoritative guidance through scholarship and other materials relevant to the study and practice of criminology. Oxford Bibliographies Online covers most subject disciplines within the social science and humanities, for more information visit www.aboutobo.com.

The Construction of Social Reality

The Construction of Social Reality
Author :
Publisher : Simon and Schuster
Total Pages : 324
Release :
ISBN-10 : 9781439108369
ISBN-13 : 1439108366
Rating : 4/5 (69 Downloads)

Synopsis The Construction of Social Reality by : John R. Searle

This short treatise looks at how we construct a social reality from our sense impressions; at how, for example, we construct a ‘five-pound note’ with all that implies in terms of value and social meaning, from the printed piece of paper we see and touch. In The Construction of Social Reality, eminent philosopher John Searle examines the structure of social reality (or those portions of the world that are facts only by human agreement, such as money, marriage, property, and government), and contrasts it to a brute reality that is independent of human agreement. Searle shows that brute reality provides the indisputable foundation for all social reality, and that social reality, while very real, is maintained by nothing more than custom and habit.

The Social Construction of Technological Systems

The Social Construction of Technological Systems
Author :
Publisher : MIT Press
Total Pages : 428
Release :
ISBN-10 : 0262521377
ISBN-13 : 9780262521376
Rating : 4/5 (77 Downloads)

Synopsis The Social Construction of Technological Systems by : Wiebe E. Bijker

"The impact of technology on society is clear and unmistakeable. The influence of society on technology is more subtle. The 13 essays in this book have been written by a diverse group of scholars united by a common interest in creating a new field - the sociology of technology. They draw on a wide array of case studies - from cooking stoves to missile systems, from 15th-century Portugal to today's Al labs - to outline an original research program based on a synthesis of ideas from the social studies of science and the history of technology. Together they affirm the need for a study of technology that gives equal weight to technical, social, economic, and political questions"--Back cover.