Marketers Tear Down These Walls
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Author |
: Margarita Espino Calderon |
Publisher |
: Corwin |
Total Pages |
: 241 |
Release |
: 2019-09-11 |
ISBN-10 |
: 9781544342641 |
ISBN-13 |
: 1544342640 |
Rating |
: 4/5 (41 Downloads) |
Synopsis Breaking Down the Wall by : Margarita Espino Calderon
It was a dark and stormy night in Santa Barbara. January 19, 2017. The next day’s inauguration drumroll played on the evening news. Huddled around a table were nine Corwin authors and their publisher, who together have devoted their careers to equity in education. They couldn’t change the weather, they couldn’t heal a fractured country, but they did have the power to put their collective wisdom about EL education upon the page to ensure our multilingual learners reach their highest potential. Proudly, we introduce you now to the fruit of that effort: Breaking Down the Wall: Essential Shifts for English Learners’ Success. In this first-of-a-kind collaboration, teachers and leaders, whether in small towns or large urban centers, finally have both the research and the practical strategies to take those first steps toward excellence in educating our culturally and linguistically diverse children. It’s a book to be celebrated because it means we can throw away the dark glasses of deficit-based approaches and see children who come to school speaking a different home language for what they really are: learners with tremendous assets. The authors’ contributions are arranged in nine chapters that become nine tenets for teachers and administrators to use as calls to actions in their own efforts to realize our English learners’ potential: 1. From Deficit-Based to Asset-Based 2. From Compliance to Excellence 3. From Watering Down to Challenging 4. From Isolation to Collaboration 5. From Silence to Conversation 6. From Language to Language, Literacy, and Content 7. From Assessment of Learning to Assessment for and as Learning 8. From Monolingualism to Multilingualism 9. From Nobody Cares to Everyone/Every Community Cares Read this book; the chapters speak to one another, a melodic echo of expertise, classroom vignettes, and steps to take. To shift the status quo is neither fast nor easy, but there is a clear process, and it’s laid out here in Breaking Down the Wall. To distill it into a single line would go something like this: if we can assume mutual ownership, if we can connect instruction to all children’s personal, social, cultural, and linguistic identities, then all students will achieve.
Author |
: Nancy Michaels |
Publisher |
: Simon and Schuster |
Total Pages |
: 247 |
Release |
: 1999-11-01 |
ISBN-10 |
: 9781440519604 |
ISBN-13 |
: 1440519609 |
Rating |
: 4/5 (04 Downloads) |
Synopsis Off-The-Wall Marketing Ideas by : Nancy Michaels
Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Included are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown, like Estee Lauder, The Hair Replacement Specialist, Sy Sperling, and the rent- a-car wiz, Warren Avis!
Author |
: Stan Richards |
Publisher |
: John Wiley & Sons |
Total Pages |
: 274 |
Release |
: 2001-03-15 |
ISBN-10 |
: 0471391166 |
ISBN-13 |
: 9780471391166 |
Rating |
: 4/5 (66 Downloads) |
Synopsis The Peaceable Kingdom by : Stan Richards
"Fresh, provocative, and powerful. Had I read this book before Istarted building a company of my own, it would have saved me agreat deal of time and pain."-Sam Hill, President, HeliosConsulting, Coauthor, Radical Marketing and The InfiniteAsset "In this insane world of ephemeral company loyalty and revolvingdoors to top positions, Stan Richards has clearly outlinedexceedingly sane ways for any company to retain star performers bycreating an environment that fundamentally rejects officepolitics."-Dick Hammill, Senior Vice President, Marketing andAdvertising, The Home Depot "For the three decades during which I was building Mullen, my herowasn't in New York-he was in Dallas. Stan Richards built aquintessentially creative agency from the uncommon clay of courage,generosity, common sense, loyalty, and integrity. If you'd like tobe famous, respected, loved, and rich, here's the manual."-JimMullen, Founder, Mullen Advertising "Keeping the creative spirit alive with every member of your teamas your company grows should be your highest priority. ThePeaceable Kingdom clearly describes how to keep the spirit aliveand how to encourage every member of the team to constantly focuson improving the company and its services every day."-H. RossPerot The Peaceable Kingdom is a story like no other-one that reveals howa company that admittedly refers to itself as strange and oddnevertheless became one of the most closely watched, respected, andprofitable businesses in the advertising industry. This eye-openingbook takes you inside the doors of The Richards Group, whichmanaged to survive and prosper in this cutthroat business bydefying many truisms not only for ad agencies but for businesses ingeneral. Company founder Stan Richards, along with David Culp,unveils how unconventional methods and a willingness to break downbarriers earned them an A client list including Nokia, Home Depot,Motel 6, Fruit of the Loom, Corona, and Chick-fil-A. Read The Peaceable Kingdom and see how your company-no matter theindustry-can follow in their footsteps and build a more harmonious,productive, and prosperous business.
Author |
: Ted Hart |
Publisher |
: John Wiley & Sons |
Total Pages |
: 361 |
Release |
: 2005-03-25 |
ISBN-10 |
: 9780471716198 |
ISBN-13 |
: 0471716197 |
Rating |
: 4/5 (98 Downloads) |
Synopsis Nonprofit Internet Strategies by : Ted Hart
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Author |
: Henry King |
Publisher |
: John Wiley & Sons |
Total Pages |
: 279 |
Release |
: 2023-09-13 |
ISBN-10 |
: 9781394171798 |
ISBN-13 |
: 139417179X |
Rating |
: 4/5 (98 Downloads) |
Synopsis Boundless by : Henry King
Transform your organization by making silos a thing of the past In Boundless, two leaders in transformation and customer success deliver an inspiring and exciting new approach to succeeding in an increasingly decentralized and digital-first world. In the book, you’ll learn how to demolish organizational silos once and for all, allowing resources to flow across networks, ecosystems, and communities. The authors explain the seven principles underlying their unique and effective “Boundless” paradigm: connection, integration, decentralization, mobility, continuity, autonomy, and shared success. Walking you through the blueprint for transformative, resilient business success, Boundless also offers: Strategies for mapping the Boundless principles to key technological advances, including digital platforms, blockchain, AI, robotics, cloud computing, and more Ways to achieve the operational, organizational, and technological shifts necessary to succeed in an entirely transformed world Tools for combatting the natural tendency of employees to accumulate and protect resources within company silos An invaluable resource for managers, executives, directors, and other business leaders, Boundless will also earn a place in the libraries of founders, entrepreneurs, and consultants who seek to create an enduring competitive advantage for themselves or their clients.
Author |
: United States. Congress. House. Select Committee on Small Business |
Publisher |
: |
Total Pages |
: 102 |
Release |
: 1963 |
ISBN-10 |
: LOC:00186933916 |
ISBN-13 |
: |
Rating |
: 4/5 (16 Downloads) |
Synopsis The Impact Upon Small Business of Dual Distribution and Related Vertical Integration by : United States. Congress. House. Select Committee on Small Business
Author |
: United States. Congress |
Publisher |
: |
Total Pages |
: 638 |
Release |
: 1961 |
ISBN-10 |
: UCR:31210026417301 |
ISBN-13 |
: |
Rating |
: 4/5 (01 Downloads) |
Synopsis Congressional Record by : United States. Congress
Author |
: Larry Keefauver |
Publisher |
: FaithWords |
Total Pages |
: 204 |
Release |
: 2009-05-30 |
ISBN-10 |
: 9780446561204 |
ISBN-13 |
: 0446561207 |
Rating |
: 4/5 (04 Downloads) |
Synopsis Inviting Gods Presence by : Larry Keefauver
Keefauver believes that the passionate pursuit of God is the most authentic method of finding God's presence in our lives. Divided in two parts, this volume is a journey into developing a genuine relationship with God.
Author |
: |
Publisher |
: |
Total Pages |
: 1062 |
Release |
: 1918 |
ISBN-10 |
: RUTGERS:39030021239928 |
ISBN-13 |
: |
Rating |
: 4/5 (28 Downloads) |
Synopsis Printers' Ink by :
Author |
: |
Publisher |
: |
Total Pages |
: 592 |
Release |
: 1967 |
ISBN-10 |
: OSU:32435051669570 |
ISBN-13 |
: |
Rating |
: 4/5 (70 Downloads) |
Synopsis Business Service Check List by :