Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.

Madmen in Shanghai: A Social History of Advertising in modern China (1914-1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the "four hundred million customers." This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.

A. C. Scott's first visit to China in 1946 marked the beginning of a personal involvement with that nation's people and culture that would prove singular in its intensity, intimacy, and joy. Now, more than three decades later, an eminent Western authority on Asian theatre looks back on those early years of discovery in a memoir that is at once compelling drama and vividly etched history. This is an explorer's impressions of a world which few foreigners have ever seen and a scholar's unique depiction of pre-liberation China, its society, customs, and theatre, before the final curtain fell. For anyone interested in Chinese culture, history, or drama, or intrigued by the increasingly rare genre of travelogue, Scott's achievement will prove both enjoyable and invaluable.

Madmen and Other Survivors: Reading Lu Xun's Fiction puts the short stories written by this outstanding Chinese writer between 1918 and 1926 into a broad context of Modernism. The fiction of Lu Xun (1881–1936) deals with the China moving beyond the 1911 Revolution. He asks about the possibilities of survival, and what that means, even considering the possibility that madness might be a strategy by which that is possible. Such an idea calls identity into question, and Lu Xun is read here as a writer for whom that is a wholly problematic concept. The book makes use of critical and cultural theory to consider these short stories in the context of not only Chinese fiction, but in terms of the art of the short story, and in relation to literary modernism. It attempts to put Lu Xun into as wide a perspective as possible for contemporary reading. To make his work widely accessible, he is treated here in English translation.

Throughout most of history, in China the insane were kept within the home and treated by healers who claimed no specialized knowledge of their condition. In the first decade of the twentieth century, however, psychiatric ideas and institutions began to influence longstanding beliefs about the proper treatment for the mentally ill. In The Invention of Madness, Emily Baum traces a genealogy of insanity from the turn of the century to the onset of war with Japan in 1937, revealing the complex and convoluted ways in which “madness” was transformed in the Chinese imagination into “mental illness.” ​ Focusing on typically marginalized historical actors, including municipal functionaries and the urban poor, The Invention of Madness shifts our attention from the elite desire for modern medical care to the ways in which psychiatric discourses were implemented and redeployed in the midst of everyday life. New meanings and practices of madness, Baum argues, were not just imposed on the Beijing public but continuously invented by a range of people in ways that reflected their own needs and interests. Exhaustively researched and theoretically informed, The Invention of Madness is an innovative contribution to medical history, urban studies, and the social history of twentieth-century China.

Madmen, Intellectuals, and Academic Scribblers presents a simple, economic framework for understanding the systematic causes of political change. Wayne A. Leighton and Edward J. López take up three interrelated questions: Why do democracies generate policies that impose net costs on society? Why do such policies persist over long periods of time, even if they are known to be socially wasteful and better alternatives exist? And, why do certain wasteful policies eventually get repealed, while others endure? The authors examine these questions through familiar policies in contemporary American politics, but also draw on examples from around the world and throughout history. Assuming that incentives drive people's decisions, the book matches up three key ingredients—ideas, rules, and incentives—with the characters who make political waves: madmen in authority (such as Franklin Delano Roosevelt and Margaret Thatcher), intellectuals (like Jon Stewart and George Will), and academic scribblers (in the vein of Friedrich Hayek and John Maynard Keynes). Political change happens when these characters notice holes in the structure of ideas, institutions, and incentives, and then act as entrepreneurs to shake up the status quo.

Beijing Opera Costumes is the first in-depth English-language book focused exclusively on the costumes of Jingju, the highest form of stage arts in China. This comprehensive volume provides both theory and analysis of the costumes and the method of their selection for the roles as well as technical information on embroidery, patterns, and construction. Extensive descriptions illuminate the use of colors and surface images derived from historical dress and modified for the stage. Details on makeup, hairstyles, and dressing techniques present a complete view of the Jingju performer from head to toe. Meticulously researched in Taipei and Beijing, this definitive work begins with an outline of the rich and complex history of Beijing opera and significant developments in design over the past millennium. Chapters on costume theory and design elements and their modification to create a wide variety of images are followed by presentations of individual costumes together with their historical background and use of color and pattern. A survey of the accessories and headdresses, makeup and hairstyles, accompanies the discussion of each costume. The intricacies of choosing costumes for a production and dressing actors are also discussed. Lavishly illustrated with more than 250 color and black-and-white photographs and pattern drafts, Beijing Opera Costumes is an indispensable record of and resource for Jingju as it is performed in China today. Textile artists will appreciate the beauty of the colors and designs as well as the information on embroidery techniques and symbolism of the images. China scholars will value the contextual analysis and theater specialists the explication of costumes in relation to performance. Finally, costume designers will relish the opportunity to examine in detail their art in another cultural setting and theatrical style.

With his last breath, China’s First Emperor, Q’in She Huang, entrusts his followers with a sacred task. Scenes intricately carved into a narwhal tusk show the future of a city “at the Bend in the River,” and The Emperor’s chosen three—his favourite concubine, head Confucian, and personal bodyguard —must bring these prophecies to life by passing their traditions on for generations. Centuries later, the descendents of the Emperor’s chosen confidantes observe as Shanghai is invaded by opium traders and missionaries from Europe, America, and the Middle East. Of them all, two families—locked in a rivalry that will last for generations—will be central to the evolution of the city. As history marches on, locals and foreign interlopers clash and intertwine; their combined fates shaping what will become the centrepiece of the new China—Shanghai.

A historical survey of 20th-century Chinese literature, this book chronicles the writers who - continuing in the Chinese tradition of using literature to exert moral, social, and political leadership - debated the nature, development and future of Chinese society.