Great chess master shares his secrets, including basic methods of gaining advantages, exchange value of pieces, openings, combinations, position play, aesthetics, and other important maneuvers. More than 300 diagrams.

Many club players think that studying chess is all about cramming as much information in their brain as they can. Most textbooks support that notion by stressing the importance of always trying to find the objectively best move. As a result amateur players are spending way too much time worrying about subtleties that are really only relevant for grandmasters. Emanuel Lasker, the second and longest reigning World Chess Champion (27 years!), understood that what a club player needs most of all is common sense: understanding a set of timeless principles. Amateurs shouldn’t waste energy on rote learning but just strive for a good grasp of the basic essentials of attack and defence, tactics, positional play and endgame play endgame play. Chess instruction needs to be efficient because of the limited amount of time that amateur players have available. Superfluous knowledge is often a pitfall. Lasker himself, for that matter, also studied chess considerably less than his contemporary rivals. Gerard Welling and Steve Giddins have created a complete but compact manual based on Lasker’s general approach to chess. It enables the average amateur player to adopt trustworthy openings, reach a sound middlegame and have a basic grasp of endgame technique. Welling and Giddins explain the principles with very carefully selected examples from players of varying levels, some of them from Lasker’s own games. The Lasker Method to Improve in Chess is an efficient toolkit as well as an entertaining guide. After working with it, players will dramatically boost their skills – without carrying the excess baggage that many of their opponents will be struggling with.

We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.

"The Memory of an Elephant" is an epic saga told by an aging African elephant as he makes a last, perilous journey to find the humans who rescued him as an orphan some fifty years ago. Interwoven with his narrative are the tumultuous lives of the family who raised and then lost him: a famed hunting guide and his wife, who runs an animal orphanage (a conflict that in time upends their marriage); their son and daughter; and the young Kikuyu who finds the orphaned elephant and becomes part of the Hathaway family. This timeless story is alternately heartwarming and heartbreaking, spanning east Africa, Great Britain and New York from 1962 to 2015.

Classic introduction offers superb coverage of all aspects, especially Middle Game, combination play. Hundreds of games analyzed. Over 340 diagrams.

Emanuel Lasker (1868-1941) had the longest reign of any world champion in chess--27 years. From 1894 through 1921, he wielded exceptional dominance over several generations of contemporaries and is still regarded as one of the strongest players the world has seen. A multifaceted personality, he excelled in other fields as well, and his life has been the subject of a recent deep-digging biographic trilogy. This book presents for the first time a detailed examination of Lasker's chess career, with a complete collection of games, many presented with analysis by Lasker and other first rank masters.

'Ranging from original photographs to pictures from university archives, the insightful curation of images in this book further enhances the reading experience … An authoritative and comprehensive synthesis of both primary and secondary sources, Nobel and Lasker Laureates of Chinese Descent offers unparalleled insight into the most eminent twentieth-century physicians and scientists of Chinese descent. The book is of broad interest to anyone interested in the history of science and medicine, especially when there is a growing recognition of both the importance of diversity in STEM and the impact of Chinese research on the global scientific community.'Current Biology MagazineAt the turn of the 20th century, the Boxer Uprising marked the culmination of a violent and tragic chapter in Chinese history. Out of the ashes of this calamity, scholarships funded by Boxer Indemnity and many others fostered some of the greatest minds in the Chinese modern era. This book celebrates notable luminary scholars of Chinese descent, with a special focus on 1 Wolf Prize, 4 Lasker, and 11 Nobel laureates spanning a wide range of disciplines in both literature and science. We visit the struggles of pioneers Tsung-Dao Lee and Chen-Ning Yang as the first Chinese Nobel prize recipients for characterizing fundamental laws in elementary-particle physics. Their pioneering works have paved the way for many to follow. We chronicle the careers of more recent recipients, including Mo Yan and his celebration of peasant life in China through the lens of hallucinatory realism. We delve into the lives of these Laureates, witness the obstacles that they overcame, and testify to their lasting contributions to humankind. In recounting the intellectual struggles and triumphs of these pioneers of Chinese heritage, we hope to inspire the next generation of scholars in literature and science worldwide in the hope that they too might become laureates one day.