A great book is no longer enough. An author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience. Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Employ successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

“Counterintuitive, practical and potentially life-changing, Akshay’s book wants to rewire the way you look at fear” (Seth Godin, author of Linchpin). Everyone experiences fear, stress, or anxiety at some point in life—but that is not a bad thing. When harnessed, these forces can be our greatest source of strength. Weaving together inspiring stories; in-depth research in neuroscience, psychology, and spirituality; practical insight; and effective strategies, Fearvana teaches the science of how to transform all your seemingly negative emotions into health, wealth, and happiness. Discover a revolutionary approach that shatters conventional wisdom, giving you the tools to leverage your fear, stress, and anxiety to accomplish anything you set your mind to. By laying out clear, proven, and actionable steps to find bliss through suffering, Fearvana will help you develop an unstoppable mind. This is the essential guide for you to overcome any barrier standing between where you are now and where you want to be.

The award-winning memoir, When I Was Her Daughter is a raw, honest account of one girl’s journey through madness, loss, and a broken child welfare system, where only the most resilient survive. Seven-year-old Leslie has a serious problem. Someone is trying to kill her. Leslie’s mother suffers from paranoid schizophrenia. She writes rambling manifestos and forces her children to live on the run to evade capture by the Russian spies she believes are after them. Her mother’s ultimate goal is to protect her children from capture, but who will step in when she is convinced that killing them herself will save them from a worse fate? Each time the authorities repeatedly intervene, the children are again and again returned to their mother’s custody before becoming wards of the state. Once separated from her family and thrust into foster care for the foreseeable future, Leslie learns to navigate a new kind of fear and loneliness. Her ultimate goal is to be loved, but how can her mother ever love her now that she is so far away? Will she ever see her again? Will she ever find a safe place to land? In this unbelievable story of grit and grief, of hope and heart, Leslie must discover her own strength to ask for what she needs. Since it seems nobody will talk about her mother’s mental illness and nothing will bring the family peace, Leslie pretends she is—and always has been—her teacher’s daughter. This true story about the redemptive power of patience and courage reminds us that unconditional love is possible, even for a lost and angry child struggling to understand where she belongs.

The Fine Print of Self-Publishing (Fourth Edition) offers a comprehensive guide to the self-publishing world, and is a must-read for any author considering self-publishing his or her book.

For the British, it is an oddly difficult question. Although self- assessment usually notes a number of good points (we're inventive, tolerant and at least we're not French), it lists a torrent of bad ones too. Our society is fragmented and degenerate. Our kids are thugs, our works ill-educated, our public services abysmal.

From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

The Author's Guide to Building an Online Platform shows the reader how to: Develop a high-traffic website, establish himself as an expert in his field, build a fan base with e-newsletters, blog for fame, and utilize tactics to gain visability on Amazon.com and other online stores.

“Don’t read this book,” your Ego says. “Your life could change. And that scares me.” Sometimes our worst failures lead to our greatest transformation. In 2012, James McCrae left behind a comfortable life in Minnesota and a successful career in advertising to move to New York City and pursue his dreams of being a writer. Soon after he arrived, Hurricane Sandy ripped through the eastern seaboard. New York City was underwater, and James —jobless and running out of money—was suddenly homeless. Fleeing to the island of Culebra for refuge, James sat alone on Flamenco Beach while his greatest doubts and insecurities rose to the surface. What he discovered was his Ego—and it had a lot of sh#t to say. This story of adventure, redemption, and transformation reminds us that we all have two voices inside us: the Ego and the Higher Self. The Ego is our reactive, attached mind that tells us we’re victims of circumstance. The Higher Self is our source of intuition and imagination that reminds us we’re the creators of our reality. Sh#t Your Ego Says exposes the battle between these voices. With arresting honesty and candid, compelling prose, James takes you through practical strategies for overthrowing your Ego and reclaiming a life of creativity and freedom. Whether you’re looking to achieve meaningful career success, improve your relationships, or unlock your imagination, this book provides a no-nonsense roadmap to living with purpose.

"It takes a village to create and market your book."

"How do I get my book discovered?" It's a question every writer asks, whether it's their tenth book, or if the book still needs to be published. From indie authors Mandi Lynn and Bethany Atazadeh, book two in the Marketing for Authors series is dedicated to teaching you the many things you can do to start or grow your author platform.