If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!

Are you happy? Like your job? Most people report low engagement and enthusiasm in their careers. And point their finger at a negative work culture, a mean boss... co-worker... or customer. Mean people suck. Some leaders believe that they need to be mean in order to be effective. Their lack of compassion creates negative relationships that lowers performance and profits Michael Brenner's Mean People Suck uses real-life experience and proven research to show why instead of blaming others, we can look inside ourselves, and learn how to use empathy to defeat "mean" in every situation. This insightful guide shows leaders, and employees how more emotional communication increases profits and enhances lives. You'll learn: Why employees are unhappy and the power of empathy to turn things around. How organizational charts disengage employees by neglecting the human element. Why empathy seems counter-intuitive to success. The secrets to a happy, meaningful and impactful career. If you're ready to enjoy a more gratifying professional and personal life, this book's stories and proven tips will help get you there - even if Mean People Suck.

The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

As the World's Best Boss puts it: I've never shied away from giving great advice-- especially when free food or money is involved. Money is my lover, and boy, is she into bondage. I'll show you how to master money's rules to foreplay for navigating the business world. I'll take you on a trip that teaches you all there is to know about starting a world-class business and to rubbing elbows (or even more) with the world's elite. Listen, I have an MBA from a top university (an American one, of course), no debt, millions in the bank, and an animation studio start-up that I can proudly say does a lot of stuff that I don't quite understand. And that's a good thing, because it keeps me focused on my money. I'll teach you how to run a business my way. A few of the things I'll cover are: - Human Resources - Strategy - Marketing & Business Development - Leadership - Tech & Big Data I promise to give you a peek at my abundant life so that it drives you to be just as successful as I am. If you're already a millionaire, you should pick up this book to validate what you already know to be true.

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

Do you know what it takes to make your business stand out from the crowd?If you are a business owner with an established product or brand, this is the proverbial "must read." Why? Because you will either discover your existing brand is on point, or Your Brand Sucks will not only tell you why it sucks, it will tell you how to fix it and give you the confidence to go ahead with a rebrand, especially if you're already considering it. Whether you're a seasoned company that needs a brand course correction, or a small business startup that needs to establish a brand, this book is for you. It will reveal the most efficient, comprehensive, and effective approach you can adopt to establish a solid brand foundation and create the most fitting visual and verbal language to express it. Ernie will guide you through the universal building blocks of effective brand development and take you, step by step, through a proven, successful, and effective process to create a brand that is authentic to your organization and, more important, is remarkable to your customers. Ernie Harker has spent the last 25 years building brands as a creative producer, consultant and corporate marketing executive. He knows what it's like to get his hands dirty in the trenches of design and leading marketing teams as a brand architect. One of his greatest success stories was helping turn an old western themed convenience store brand into a $3 billion dollar adventure brand. Ernie condenses a careers worth of experience to bring you Your Brand Sucks. In Part I, you'll learn the basics of branding and some common mistakes to avoid. It will be a crash course in brand development that will open your eyes and mind. In Part II, you will be guided through the four steps of FIRE-ing up your brand strategy. You'll be asked to Find Your Brand Spark, Identify Your Target Customers, Realize Your Core Belief, and Establish Your Brand Adjectives.When these questions have been answered and the key leaders of your company are in agreement, the decisions are documented in the form of a brand strategy. In Part III, you will use your brand strategy as the background and rationale to design your brand blueprints in the form of colors, patterns, textures, fonts, image, vocabulary, and sound. These are the ingredients in your branding recipe that you'll use to create all of your advertising and marketing materials. You'll also learn the secrets and strategies to help you design a logo, write a snappy tagline, create a comprehensive Brand Bible, and learn how to use it to maintain brand consistency, ensuring that your amazing new brand will grow stronger and increase its focus with every decision you make. In Part IV you'll put your brand blueprints to work, to guide the production of all of your sales and marketing tools like websites, brochures, packaging, interior and exterior design, uniforms, dress codes, charities, product names, and more. This book intends to provide you with an effective tool to help you create a powerful, memorable, and highly effective brand that will stand the test of time. It will ignite your brand by helping you develop a solid foundation for your company's personality and guide you through the selection of the verbal and visual language needed to help bring everything to life. You'll create a brand that your customers will love, and your competitors will envy. - A brand that doesn't suck.

There is a simple way to make social media sell. Using an approach so practical that any business can immediately gain benefits. Regardless of target market, products, services or size. It is the key to selling more with tools like Facebook, Twitter, podcasts, YouTube, LinkedIn and blogs. This book will give you that key. It will empower you to make social media marketing produce sales starting tomorrow. Whether you're a one-man or woman band, a marketing executive, a student or a marketing professional. Read this book and you'll discover a step-by-step way to improve strategies and bypass pitfalls make social media sell off-the-hook!

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new “content marketing” The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online