Few cities boast a business history as rich and varied as Pasadenas. In the early agricultural days, a brandy distillery and citrus and olive groves helped propel the economy, while the 20th century saw Pasadena emerge as a thriving resort and health town. Together the communitys diverse businesses have played a substantial role in determining the fortunes of the Crown City. In this volume, evocative images recall an extensive range of establishments, from large resort hotels to corner soda fountains, law offices to dry cleaners, restaurants to science labs, local industries to national powerhouses. Seldom-seen photographs from both the Pasadena Museum of Historys archives and private collections trace a business legacy unique to Pasadena, one that still thrives on generations-old family businesses and has also embraced corporate headquarters and regional franchises.

Histories of Pasadena are rich in details about important citizens, time-honored traditions, and storied enclaves such as Millionaires Row and Lamanda Park. But the legacies of Mexican Americans and other Latino men and women who often worked for Pasadena's rich and famous have been sparsely preserved through the generations--even though these citizens often made remarkable community contributions and lived in close proximity to their employers. A fuller story of the Pasadena area can be provided from these vintage images and the accompanying information culled from anecdotes, master's theses, newspaper articles, formal and informal oral histories, and the Ethnic History Research Project compiled for the City of Pasadena in 1995. Among the stories told is that of Antonio F. Coronel, a one-time Mexican Army officer who served as California state treasurer from 1866 to 1870 and whose image graced the 1904 Tournament of Roses program.

Bungalow Heaven, Pasadena's first and largest landmark district, contains the nation's finest collection of middle-class homes of the American Arts and Crafts period. Saved from the wrecking ball in the late 1980s by a grassroots movement that would regenerate the city, it was listed in 2008 on the California Register and in the National Register of Historic Places. The next year, the American Planning Association deemed this heavenly place, with its human-scaled houses, welcoming front porches, and walkable tree-lined streets, as a "Great Neighborhood" in its Great Places in America program. Bungalow Heaven became a model for civic engagement and a lovingly restored reminder of a simpler, healthier way of life.

A lively new edition of the witty, colorful hit book that unlocks the insider secrets of Pasadena and environs.