Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.

Guerrilla Girls: The Art of Behaving Badly is the first book to catalog the entire career of the Guerrilla Girls from 1985 to present. The Guerrilla girls are a collective of political feminist artists who expose discrimination and corruption in art, film, politics, and pop culture all around the world. This book explores all their provocative street campaigns, unforgettable media appearances, and large-scale exhibitions. • Captions by the Guerrilla Girls themselves contextualize the visuals. • Explores their well-researched, intersectional takedown of the patriarchy In 1985, a group of masked feminist avengers—known as the Guerrilla Girls—papered downtown Manhattan with posters calling out the Museum of Modern Art for its lack of representation of female artists. They quickly became a global phenomenon, and the fearless activists have produced hundreds of posters, stickers, and billboards ever since. • More than a monograph, this book is a call to arms. • This career-spanning volume is published to coincide with their 35th anniversary. • Perfect for artists, art lovers, feminists, fans of the Guerrilla Girls, students, and activists • You'll love this book if you love books like Wall and Piece by Banksy, Why We March: Signs of Protest and Hope by Artisan, and Graffiti Women: Street Art from Five Continents by Nicholas Ganz

A compelling portrait of composer-performer Julius Eastman's enigmatic and intriguing life and music.

A field guide to a nonfascist life at the end of the world as we know it A Guerrilla Guide to Refusal is an unexpected approach to philosophy from a guerrilla-logic point of view. Harnessing critical theory to creatively reimagine counterinsurgency, guerrilla warfare, and interventions beyond the political mainstream, it takes us on a journey through anarchist infowar, queer outlaws, and black insurgency—through a subterranean network of communiques, military documents, contemporary art, political slogans, adversarial blogs, and captive media. In doing so, it provides powerful new insight into contemporary political movements that pose no demands, refuse labels, and offer no solutions. Written to both inspire and provoke, A Guerrilla Guide to Refusal urges us to think through the refusal to participate in politics as usual. Author Andrew Culp demonstrates how evasion can combatively deny the existing order its power. Focusing on punk cinema, anarchist pamphlets, feminist art projects, hacker manifestos, and guerrilla manuals, he foregrounds invisibility as a novel force of disruption. He draws on concepts of criminality, fugitivity, and anonymity to bring a more nuanced understanding of how power makes things—and people—visible. The book’s unique format is that of a theoretical manual, comprising freestanding segments instead of blueprints. Poised to reach beyond the academy into activist circles, this potent theory-in-action intervention forces us to reconsider the terrain upon which our struggles against patriarchy, anti-Blackness, capitalism, and the state operate.

"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." -Mark Victor Hansen, coauthor, Chicken Soup for the Soul. "The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com. "The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it."-Jim Cathcart, author, The Acorn Principle. GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.

This book is a thorough study of all known guerrilla operations in Civil War Missouri in 1862, the year such warfare became the primary type of military action there and the year that the state saw almost constant fighting. The author utilizes both well-known and obscure sources (including military and government records, private accounts, county and other local histories, period and later newspapers, and secondary sources published after the war), to identify which Southern partisan leaders and groups operated in which areas of Missouri, and describe how they operated and how their kinds of warfare evolved. The actions of Southern guerrilla forces and Confederate behind-enemy-lines recruiters are presented chronologically by region so that readers may see the relationship of seemingly isolated events to other events over a period of time in a given area. The counteractions of an array of different types of Union troops fighting guerrillas in Missouri are also covered to show how differences in training, leadership, and experiences affected behaviors and actions in the field.

Che Guevara, the larger-than-life hero of the 1959 revolutionary victory that overturned the Cuban dictatorship, believed that revolution would also topple the imperialist governments in Latin America. Che's call to action, his proclamation of "invincibility"-the ultimate victory of revolutionary forces-continues to influence the course of Latin American history and international relations. His amazing life story has lifted him to almost legendary status. This edition of Che's classic work Guerrilla Warfare contains the text of his book, as well as two later essays titled "Guerrilla Warfare: A Method" and "Message to the Tricontinental." A detailed introduction by Brian Loveman and Thomas M. Davies, Jr., examines Guevara's text, his life and political impact, the situation in Latin America, and the United States' response to Che and to events in Latin America. Loveman and Davies also provide in-depth case studies that apply Che's theories on revolution to political situations in seven Latin American countries from the 1960s to the present. Also included are political chronologies of each country discussed in the case studies and a postscript tying the analyses together. This book will help students gain a better understanding of Che's theoretical contribution to revolutionary literature and the inspiration that his life and Guerrilla Warfare have provided to revolutionaries since the 1960s. This volume is an invaluable addition to courses in Latin American studies and political science.

From the Carolina Swamp Fox to the Afghan Mujahideen, this book analyzes 40 guerrilla struggles across five continents, profiles important figures, and gives extensive bibliographical information. With an emphasis on causes and effects, Part I surveys and analyzes all major guerrilla struggles and many less well known wars from the American Revolution to 20th-century post-colonial conflicts. Drawing a distinction between guerrilla warfare and terrorism, the author focuses on guerrilla activity. He seeks to answer such questions as the genesis and context of an insurgency, its resemblance to other guerrilla conflicts, what factors contributed to victory or defeat, which factors are unique to a conflict, and what factors are common to many conflicts. Part II profiles individuals who are important to the subject, including guerrilla chieftains, military commanders, government officials, party leaders, theorists, and instructors who exerted notable influence. Part III surveys the major English-language literature on guerrilla warfare, providing a a wide-ranging, representative, and intensive collection of works.