Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Struggle for the Heartland tells the story surrounding the military campaign that began in early 1862 with the advance to Fort Henry and culminated in late May with the capture of Corinth, Mississippi. The first significant Northern penetration into the Confederate west, this campaign saw the military coming-of-age of Ulysses S. Grant and offered a hint as to where the Federals might win the war. For the South, it dashed any hopes of avoiding a protracted conflict. Stephen D. Engle colors in the details that bring great clarity and new life to the scene of these battles as well as to the social and political context in which they occurred.

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.

CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.

Looks at the connection between the two battles, showing how political and military backstage maneuvers undermined the Union effort

An authoritative reference guide to building wargaming campaigns, featuring a full set of campaign rules, tips on creating maps, and more. Most miniature wargames take the form of simulating a single battle with the opponents either winning or losing and that’s that until the next game. Such games can be a fun test of tactical skill, but it can be even more rewarding if they form part of a wider campaign. In a campaign, the players commanding the forces have to make the decisions at the strategic level that determine the context of any battles that occur. The outcome of these battles will, in turn, have strategic consequences for the ongoing campaign. Although campaigns can be very rewarding, many wargamers are deterred by the need to produce maps and devise mechanisms for strategic movement, Intelligence, logistics, recruiting reinforcements, keeping track of casualties etc. Henry Hyde’s excellent book greatly eases this task with masses of sound advice, concrete suggestions and even a full set of campaign rules useful for any period. Whatever historical or fantasy setting you prefer, Henry shows that even simple campaigns can add extra fun to your gaming. Praise for Wargaming Campaigns “This big, thick tome contains everything you’d ever want to know about creating and running a wargame campaign.” —Historical Miniatures Gaming Society

Previous accounts of the Civil War's last major campaign have often neglected the actual maneuvers and tactics of the units involved. This new addition to the Great Campaigns series features a tactical approach to the final drama of the Civil War. Innovative maps, sidebars and charts complement a dramatic narrative. The fall of Petersburg and Richmond, the last battles at Five Forks, Sailor's Creek, and Dinwiddie Court House, and the final surrender at Appomattox are all described by an author whose knowledge of the historical sources is equaled by his familiarity with the area over which the armies marched and fought.The author provides a day-to-day narrative of this fascinating campaign, with a series of specially commissioned maps that make clear the complex series of maneuvers that finally brought Lee's beleaguered army to bay. Special sidebars highlight many incidents and personalities of the campaign, including never-before-published information on African-Americans in Confederate service. Record-keeping, especially for the Confederates, was difficult in the last hectic days of the war, and readers will find here the most complete order of battle available for both sides.