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This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. The Rise of Mass Advertising is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising c.1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era's most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted was undermined, as enchanted experiences multiplied with the transformation of everyday environments by advertising. Magical thinking, a dwelling in mysteries, searches for transfiguration, affective connection between humans and things, and powerful fantasy disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising's cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. The analysis draws on an extensive archive that bridges disciplinary divides. It offers a novel methodological approach to the study of advertising, which brings together the history of capitalism, the history of knowledge, and the history of modern disenchantment, and yields a new account of advertising's significance for modernity.

Just one gorgeous weekend away from reality. Then they can go on like it never happened... Riley Fisher doesn't have time to chase after men. As a single mother working two jobs, she barely has time to eat or sleep. But a girl has needs. So when handsome veteran Sam Brooks asks her out, she decides she deserves some R&R. She doesn’t expect anything else from him—after all, he’s hardly the type to get serious. Sam came back from Afghanistan lucky to be alive, despite PTSD that hits whenever he lets down his guard. His therapist told him to forget about relationships. When he meets Riley, he’s not planning on breaking the rules. She’s cute, petite, and a total smartass—not even his type. But she’s hard to forget. Especially once he runs into Riley and her toddler on a rustic mountain getaway and sees what he’s missing. Her kid makes him laugh all day. And Riley makes him burn all night. Too bad a relationship is impossible. But they can enjoy the attraction. It’s not like they’re going to fall in love...