Book collecting, bibliomania and the eighteenth-century -- Building a library -- Garrick, book culture and The Club -- Collecting Shakespeare and other English dramatists -- Book-buying in France and Italy -- Dispersal -- Appendix A. Locations of Garrick's books -- Appendix B. Books to which Garrick subscribed -- Appendix C. Books addressed/dedicated to Garrick -- Appendix D. Lots purchased by Thomas Thorpe at the 1823 sale -- Appendix E. Garrick books formerly belonging to George Frederick Beltz -- Appendix F. Carrington Garrick's books

What happens when an actor owns shares in the stage on which he performs and the newspapers that review his performances? Celebrity that lasts over 240 years. From 1741, David Garrick dominated the London theatre world as the progenitor of a new 'natural' style of acting. From 1747 to 1776, he was a part-owner and manager of Drury Lane, controlling most aspects of the theatre's life. In a spectacular foreshadowing of today's media convergences, he also owned shares in papers including the St James's Chronicle and the Public Advertiser, which advertised and reviewed Drury Lane's theatrical productions. This book explores the nearly inconceivable level of cultural power generated by Garrick's entrepreneurial manufacture and mediation of his own celebrity. Using new technologies and extensive archival research, this book uncovers fresh material concerning Garrick's ownership and manipulation of the media, offering timely reflections for theatre history and media studies.