"No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they?. "400 Million Customers" is essential reading for all foreigners seeking to do business in the booming economies of Asia, and all analysts of globalization and cultural difference. Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China. In Crow's time, no foreigners managed to dominate the Chinese market, and today -- when the population of China has trebled - the question remains whether the country is a potential mass market for the west, or a golden illusion. Crow's book remains as apt now as when it was written in 1937, and leading business schools recommend it as one of the best accounts of Chinese business culture.

"No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they? Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China.

Reprint of the original. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.

Understanding Mathematics is a carefully written series of mathematics to help students encourage the study of mathematics in the best interactive form. It contains ample practice material, attractive illustrations and real-life examples for the students to relate the topics with their everyday life. Special care has been taken while teaching topics like geometry and probability to the students. Keeping in mind the development status and comprehension level of students, the text has been presented in a well graded manner.

""He whose strength is unlimited, who tires not, and knows no fear..."" ""He"" was Ptath, the greatest god the mind of man had ever created. He had returned, but against his will. The goddess Ineznia, his deadly rival, had thrust him into the dangerous world of 200 million A.D. in mortal form. Would Ptath, with only the limited strengths of a mere man, win his furious contest with Ineznia? Or was he secretly still the most powerful force in all the worlds of time?